* Corporate Strategy
* Marketing Strategy
* Global Marketing
* Industrial Marketing
* Marketing in China
* Company-Specific Programs

Willem Burgers is a permanent faculty member at China Europe International Business School. He received his Ph.D. in Marketing from Michigan State University in the United States.  Currently, he teaches marketing and strategy both in EMBA and in executive education programmes.  He also teaches industrial marketing in executive programs at Columbia University in New York. 

His academic research and publications are centred on the areas of strategy, marketing, and international business.  His publications have appeared in the Strategic Management Journal, the California Management Review, the Journal of Organizational Behavior and Human Decision Processes, the International Trade Journal, and the China Business Review.  He has co-authored the textbook Marketing Management in the 21st Century (in Chinese, Shanghai People's Publishing House) with Professors Noel Capon and Mac Hulbert of Columbia University.  He is also the author of the best-selling The Marketing You Never Knew (2004) published in English, Chinese, Spanish, and Vietnamese, and of Marketing Revealed (Palgrave Macmillan, forthcoming Fall 2007).

He has consulted with and designed and delivered in-company special executive education programmes for a number of companies, both in China and worldwide, including Nokia, Kodak, Lufthansa, Novartis, LVMH, BASF, GE, BBK, TCL, Boshi Fund, Digital China, Siemens, Honeywell, HP, Unilever, Motorola, Electrolux, Unicom, Shenzhen Novophalt, Guang Ming, Shanghai Jahwah, Jiang Ling, Zenisun, and San Ming.  He is a principal consultant for Shanghai Haulte Management Consulting. 

Professor Burgers has been coming to Asia since 1994 and was on the faculty of Hong Kong University of Science and Technology during 1994-1996.  He spends about nine months per year in China.