CEIBS-HBS-TSEM Joint Senior Executive Program – China (Modular)

Start Date: August 27, 2017
Venue: Beijing/Shanghai/Boston
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English and Chinese with simultaneous interpretation
Programme Fee: 
$ 61 ,000

The program fee covers tuition, books, case materials, accommodations, and most meals. Round-trip airfare to the United States and visa fees are not included. 
The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

A Comparison of Various Modular Programmes


China’s economy remains strong, with the country’s consumers and businesses buying more and becoming less price sensitive. At the same time, forward-thinking companies inside and outside Asia are viewing China as their next growth engine. Seasoned executives with the knowledge, skills, and experience to seize opportunity in this rapidly changing and complex market will be in the best position to grow their firms while enhancing their value to the organization. The Senior Executive Program for China offers a comprehensive, transformational learning experience that prepares the most senior executives to excel in their careers and lead their companies to achieve sustainable competitive advantage.

This challenging program provides a comprehensive management curriculum designed to deliver the highest level of leadership expertise. Taught by thought leaders from the three schools in Chinese and English with simultaneous translation, this innovative program offers the latest research and thinking on China and the global marketplace. Its proven, action-oriented methodology integrates key management concepts with best business practices to develop strategic thinking and leadership skills. As a result, senior executives enhance their perspectives, rethink their leadership roles, and manage more effectively. Participants will leave the program with deeper and broader insights into China’s position in the global economy, as well as the ability to assess and fine-tune their personal management style for more effective leadership.



To design competitive strategies, build effective organizations, and respond to rapid market change, senior executives must be able to draw on a broad repertoire of management approaches. The Senior Executive Program—China provides an opportunity for Chinese executives to step back from daily responsibilities, broaden global perspective, and gain the knowledge needed to create and sustain competitive advantage in China and beyond. Offered jointly by Harvard Business School (HBS); the School of Economics and Management, Tsinghua University (TSEM); and China Europe International Business School (CEIBS), the program provides insight into the diverse challenges—political, cultural, social, and economic— confronting Chinese companies in global markets.

Participants will:

  • Acquire the frameworks to develop and implement strategies that help their companies stay ahead of competitors and successfully reinvent themselves
  • Assemble a portfolio of management approaches and gain insights into applying the right technique to each unique set of circumstances
  • Refine critical personal skills to succeed in senior institutional leadership
  • Gain a high level of confidence that translates into effective decision making throughout the organization
  • Learn to assess their performance as senior leaders
  • Build a heightened awareness of the political, cultural, social, and economic issues facing Chinese companies in global markets
  • Establish an invaluable network of peers leading companies in a diverse set of industries

Ultimately, participants will return to their companies empowered with the knowledge and skills to create and sustain competitive advantage in today’s difficult business environment.


This program is designed for an elite group of senior executives from large established Chinese companies, as well as multinational companies with operations in the Greater China region, which represent a wide range of industries and functions. Candidates should have significant responsibility for strategic decision making, hold leadership positions one to three levels below the chief executive officer, and be identified as part of the company’s succession plan.

Typical participant titles may include:

  • Member of the executive committee
  • Chief operating officer
  • Senior or executive vice president
  • Head or general manager of a major business unit
  • Senior functional head

Participants will:

  • Acquire the frameworks to develop and implement strategies that help their companies stay ahead of competitors and successfully reinvent themselves
  • Assemble a portfolio of management approaches and gain insights into applying the right technique to each unique set of circumstances
  • Refine critical personal skills to succeed in senior institutional leadership
  • Gain a high level of confidence that translates into effective decision-making throughout the organization
  • Learn to assess their performance as senior leaders
  • Build a heightened awareness of the political, cultural, social, and economic issues facing Chinese companies in global markets
  • Establish an invaluable network of peers for talking through the challenges and opportunities for China and global markets as their careers evolve

Ultimately, participants will return to their companies empowered with the knowledge and skills to create and sustain competitive advantage in today’s dynamic business environment.


Module One: Understanding And Managing Key Functional Areas, Aug 27– Sep 2, 2017, Beijing, China

  Principles of General Management

  • Examining the effectiveness of a company’s strategy
  • Linking a company’s strategy to organizational design and critical inputs
  • Refining your judgment and enhancing your skill set


  • Understanding how marketing creates value
  • Leveraging contemporary marketing concepts and tools—from market segmentation and product positioning to the design of distribution channels and communications strategy
  • Analyzing customer needs and buying behavior
  • Achieving marketing value through pricing initiatives

  Management Control

  • Understanding how management control systems provide critical information for measuring and managing product and customer profitability
  • Using formal control systems, including the Balanced Scorecard, to guide and monitor business strategies


Module Two: Competing Successfully In China And The Global Economy, October 22–28, 2017, Shanghai, China


  • Understanding how firms create and sustain competitive advantage
  • Analyzing the link between superior financial performance and the strategic moves of rivals and suppliers
  • Formulating and administering a successful strategy in the face of economic uncertainty and fierce competition
  • Creating an overall plan by integrating policies in each functional area

  Strategic Human Resources

  • Building organizations that outpace rivals in the short term and that innovate over time
  • Discovering performance and opportunity gaps
  • Identifying the root causes of weakness in organizational design
  • Understanding the links between innovation and organizational evolution, and building teams for innovation


  • Understanding and leveraging the appropriate tools for managing corporate financial resources, including the latest theories and best practices of strategic profitability analyses and resource allocation
  • Analyzing and optimizing capital structure, capital markets, and financial institutions through entrepreneurial finance, acquisition, the benefits and costs of doing Leverage Buyouts (LBOs), the original structure, and financing of the company
  • Designing capital structure to achieve a cost advantage


  • Achieving greater effectiveness at the negotiating table—including circumstances involving multiple parties, issues, and agendas, and evolving time frames
  • Handling challenges such as hard bargainers and negotiating across borders
  • Knowing when and how to manage tension between cooperative actions to create value jointly versus when and how to claim value individually


Module Three: Leadership And Innovation  December 3–15, 2017, Boston, U.S.

  Leadership and Change Management

  • Understanding the role of leadership and successfully managing change
  • Recognizing and meeting the challenges to leadership effectiveness
  • Developing a compelling leadership style

  Corporate Governance and Values

  • Achieving sound governance—the changing role of the board of directors and its relationship with corporate management
  • Understanding the role of the board in strategic planning and as an agent of change
  • Creating an environment of ethical responsibility


  • Evaluating entrepreneurial ventures
  • Understanding the value created by corporate entrepreneurship


  • Understanding why some companies are more innovative than others
  • Building, managing, and improving innovation systems
  • Leveraging open innovation for idea generation, problem solving, and growth
  • Using business experimentation for competitive advantage
  • Designing management systems for business innovation

  Business and Government in the International Economy

  • Understanding the roots of conflict and convergence among nations competing in the world economy
  • Identifying global issues stemming from government policies on issues such as trade flows, exchange rates, investment, and technological innovation
  • Recognizing how different nations conceptualize the roles and relationships of government and business, and how these varying conceptions affect managerial decision making
  • Analyzing the factors involved in making direct foreign investment decisions
  • Examining the sustainability of and limitations to China’s economic growth


The Senior Executive Program—China is developed and taught by leading faculty from the School of Economics and Management, Tsinghua University; China Europe International Business School, and Harvard Business School. Representing various disciplines, they remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. These faculty members leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape the practice of management. Detailed biographies and the most up-to-date program faculty confirmations are accessible at



Xing XIAO, Faculty Co-chair, Professor, Chair, Department of Accounting, TSEM

Zhou Dongsheng, Faculty Co-chair, Professor of Marketing, CEIBS

Dennis YAO, Faculty Co-chair, Lawrence E. Fouraker Professor of Business Administration, HBS. Head of the Strategy Unit

Tsinghua SEM

  • Yubo CHEN, Professor, Department of Marketing, Associate Dean, TSEM.
  • Jie WEI, Tsinghua Tongfang Chair Professor, Department of Innovation, Entrepreneurship and Strategy, TSEM.
  • Wuxiang ZHU, Professor, Department of Finance, TSEM
  • Yan ZHU, Professor, Department of Management Science and Engineering, Associate Dean, School of Economics and Management, TSEM


  • Pedro Nueno, Professor of Entrepreneurship, President.
  • Xu, Xiaonian, Professor of Economics and Finance,Santander Chair in Economics and Finance. 
  • Gao WANG, Professor of Marketing; Associate Dean, CEIBS
  • Chen, Weiru, Associate Professor of Strategy.
  • Yuchang HWANG, Professor of Accounting, CEIBS.
  • Sampler JEFF, Adjunct Professor of Management, CEIBS

Harvard Business School

  • Mihir DESAI, Mizuho Financial Group Professor of Finance. Member of the Finance and the Entrepreneurial Management Units.
  • David GARVIN, C. Roland Christensen Professor of Business Administration. Member of the General Management Unit.
  • Robert KAPLAN, Senior Fellow, Marvin Bower Professor of Leadership Development, Emeritus. Member of the Accounting and Management Unit; and faculty chair of “Risk Management for Corporate Leaders: From Compliance to Competitive Advantage” and “Driving Corporate Performance—China”; and faculty cochair of “Driving Corporate Performance: Aligning Scorecards, Systems, and Strategy” and “Value Measurement for Health Care.”
  • Felix OBERHOLZER-GEE, Andreas Andresen Professor of Business Administration; Senior Associate Dean and Chair of the MBA Program. Member of the Strategy Unit; and faculty chair of “Strategy—Building and Sustaining Competitive Advantage”; and faculty cochair of “Driving Digital and Social Strategy.”
  • Lynn PAINE, John G. McLean Professor of Business Administration. Senior Associate Dean for Faculty Development. Member of the General Management Unit.
  • Guhan SUBRAMANIAN, H. Douglas Weaver Professor of Business Law, Harvard Business School, and Joseph Flom Professor of Law and Business, Harvard Law School. Member of the Negotiation, Organizations, and Markets Unit.
  • Stefan THOMKE, William Barclay Harding Professor of Business Administration. Member of the Technology and Operations Management Unit; and faculty chair of HBS Executive Education in India, “Driving Growth Through Innovation—India”, and “Leading Product Innovation.”
  • Richard H.K. VIETOR, Paul Whiton Cherington Professor of Business Administration. Member of the Business, Government and the International Economy Unit.



The School of Economics and Management, Tsinghua UniversityChina Europe International Business School; and Harvard Business School have joined forces to offer the Senior Executive Program for China, a program designed to address the business and management challenges facing executives in China and Southeast Asia today. Applying the principles of academic rigor, diversity, and impactful learning, leading faculty from the three schools provide senior managers with the tools needed to succeed in today’s challenging business environment.

The history of the School of Economics and Management, Tsinghua University (Tsinghua SEM) dates back to 1926 as the Department of Economics and to 1979 as the Department of Economics and Management Engineering. In 1984, Tsinghua SEM was established as one of the first business schools in China. Currently, Tsinghua SEM has a total of 128 faculty members and more than 4,000 students, offering a variety of academic programs at undergraduate, master (including MBA/EMBA), and doctoral levels. With eight departments and several research centers, Tsinghua SEM contributes academic knowledge that fuels the revival of the Chinese economy and cultivates business leaders for China and the world.

China Europe International Business School (CEIBS) was established in 1994 as a joint venture between the European Union and the Municipal Government of Shanghai. In its first ten years, CEIBS has brought together a prestigious faculty team whose members come from top international business schools, regularly provide consulting services to Chinese and multinational companies, and develop China-relevant cases. CEIBS offers a full-time MBA program, a part-time executive MBA program, as well as numerous Executive Education programs. The School’s curriculum combines international management education with profound knowledge of the Chinese business environment.

For a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s first MBA program. A global network of five research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a longstanding world leader in redefining the nature of management education, shaping the practice of business in every industry, and inventing the future of business.

Admissions Procedures
Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Admission Requirements​
Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply. Executive Education programs enhance the leadership capacity of the managers enrolled as well as their organizations, and full commitment is expected from both. While participants devote time and intellect to the learning experience, sponsoring companies agree to assume fees, provide for reasonable expenses, and relieve individuals of their work responsibilities during the program.

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.


Ms. Delia Ping
No.20, Zhongguancun Software Park
No.8, Dongbeiwang West Road, Haidian District
Beijing, 100193, P.R.C.
Tel: (86 10) 8296 6679
Mobile: 186 1174 8266
Email: pdelia@ceibs.edu