Platform Strategy and Transformation

Date: May 22-23, 2017
Venue: Shanghai

Chinese
Programme Fee: 
RMB 24,800

Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees if required.
The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. Any successful applicant for programmes offered by CEIBS Executive Education Department via the official website will be entitled to a 
1,000-yuan discount per programme. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

Description

The platform business model has grown very rapidly in recent years. It is not only reshaping people’s lives, but playing an important role in global business competition as well. Such a business model has been spreading contagiously across various industries, including social networking, e-commerce, package delivery, credit cards, third party payment, web search, Internet games, real estate development, commodities and futures exchange, and air and land transportation hubs. Among the world’s 100 largest companies, 60 have earned most of their revenues by resorting to such a business model. These companies include Apple, Cisco, Citigroup, Google, Microsoft, NTT, Vodafone, just to name a few. Chinese enterprises like Taobao, Baidu, Tencent, Kaixin001, Shanghai Stock Exchange and Shanda are also building up their presence to earn more profits through the platform business model.

The programme uses a combination of cases, readings, lectures, and group exercise to systematically elaborate on the key concepts pertaining to platform business model and provide an empirical thinking and analysis framework. The readings and lectures are based on cutting-edge theories in strategy and economics. The case studies provide an opportunity to integrate and apply analytical tools in practical contexts. The case discussion covers a broad range of industries (e.g. mobile communication market, Internet, digital reading, business education, the third party payment, social networking, property management, real estate development, retailing...etc) in China and the world. Participants can expect to learn how to design and grow a platform business.

Objective

Developed from the latest research results of the professor, this programme aims to help participants to address the distinctive opportunities and management challenges facing the platform business, understand the ecosystem composed of both platform providers and cooperation partners, learn to design and develop specific platform businesses and thus add new competitiveness to their companies.


Participants

This programme is designed for senior executives whose companies are intended to develop and explore platform business, or further leverage the advantages of platform business to build up their competitiveness. Participating executives typically include corporate decision-makers such as board chairs, CEOs, presidents, general managers, general managers of business units, vice presidents of corporate development, vice presidents of corporate strategy, and managing directors.

Benefits

This programme will help participants:

  • Think outside the box, and reconsider the business model and strategic positioning of their companies
  • Identify the business opportunities and management challenges presented by platform business model
  • Refer to the successful experience of Chinese and foreign enterprises in employing the platform business model
  • Understand basic concepts of platform business, develop and modify platform strategy in a proper and timely manner to facilitate the sound and stable growth of their companies
  • Update their strategic thinking to sharpen business competitiveness through platform strategy

Schedule

Day 1
Morning

Platform Design and Growth

  • Define the user sides, identify the subsidized side and the money side
  • Platform growth: a chicken-egg conundrum
  • User growth strategy and critical mass point
  • Case: Shanda Cloudary: Building an Online Literature Platform
  • Case: PayPal Merchant Services
Afternoon

Platform Competition and Development

  • Open or proprietary  
  • First mover advantage or quality assurance
  • Threat of disintermediation
  • Threat of development
  • Case: Nokia and the new mobile ecosystem (A): Competing in the age of Internet mobile convergence
  • Case: E-reading Platform Competition (A): Amazon, Apple and Google
Day 2
Morning

 

Developing Platform Business Exercise

  • Real estate: new city/town development by government, real estate development, residence management service 
  • Group discussion and experience sharing
  • Commerce: 360buy vs. Taobao, group-buying
  • Social networking: QQ, Dianping, microblogging
  • Finance: third party payment, internalization of China UnionPay
  • Culture & entertainment: CEIBS, digital video, artwork auction
Afternoon

Leveraging Platform Business Model 

  • Pros and cons of platform business model
  • Growing with platforms  
  • Challenges in transforming to platform business
  • Case: Best Buy in China (A)
  • Case: Nokia and the new mobile ecosystem (B):Burning Platform 

Programme Director

Wei-ru, CHEN

Admissions Procedures
Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Cancellations
Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

Notification
To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.


Contact Information

Shanghai
Customer Service Team
699 Hongfeng Road, Pudong, Shanghai, 201206, P.R.C.
Tel: +86-21-2890 5187
Email: exed@ceibs.edu

Beijing
Customer Service Team
No.20, Zhongguancun Software Park
No.8, Dongbeiwang West Road,Haidian District
Beijing, 100193, P.R.C.
Tel: +86-10-8296 6688
Email: exed@ceibs.edu

Shenzhen
Customer Service Team
8/F, Block A, Rongchao Business Center
No.6003, Yitian Road, Futian District
Shenzhen 518026 P.R.C.
Tel: +86-755-3337 8136
Email: exed@ceibs.edu