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Description |
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AN INTEGRATED EDUCATIONAL PARTNERSHIP AMONG ESTABLISHED BUSINESS SCHOOLS
The School of Economics and Management, Tsinghua University; China Europe International Business School; and Harvard Business School have joined academic forces to design, develop, and deliver the Senior Executive Program for China, which specifically addresses the business and management challenges facing executives in China today. Applying the principles of academic rigor, diversity, and impactful learning, this powerful educational alliance enables the outstanding faculty team to tailor a senior management program with unique relevance to China.
The history of the School of Economics and Management, Tsinghua University (Tsinghua SEM) dates back to 1926 as the Department of Economics and to 1979 as the Department of Economics and Management Engineering. In 1984, Tsinghua SEM was established as one of the first business schools in China. Currently, Tsinghua SEM has a total of 133 faculty members and more than 4,000 students, offering a variety of academic programs at undergraduate, master (including MBA/EMBA), and doctoral levels. With eight departments and several research centers, Tsinghua SEM contributes academic knowledge that fuels the Chinese economic renaissance and cultivates business leaders for China and the world.
China Europe International Business School (CEIBS) was established in 1994 as a joint venture between the European Union and the Municipal Government of Shanghai. CEIBS has brought together a prestigious faculty team whose members come from top international business schools, regularly provide consulting services to Chinese and multinational companies, and develop China-relevant cases. CEIBS offers a full-time MBA program, a part-time executive MBA program, as well as numerous Executive Education programs. The School’s curriculum combines international management education with profound knowledge of the Chinese business environment.
For nearly a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s first MBA program. A global network of five research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a longstanding world leader in redefining the nature of management education, shaping the practice of business in every industry, and inventing the future of business.
While China is experiencing impressive growth, most senior executives operating in China need to think and lead strategically to ensure that their firms will have an equally dynamic future. To effectively position, grow, and evolve an organization, leaders must acquire in-depth, cross-functional knowledge and learn to think strategically, while also demonstrating sound judgment and integrity. The Senior Executive Program for China offers a comprehensive, transformational learning experience that prepares the most senior executives to excel in their careers and lead their companies to achieve sustainable competitive advantage.
This unprecedented program provides a com-prehensive management curriculum designed to deliver the highest level of leadership expertise. Taught by faculty from the three schools, in Chinese and English with translation, this innovative program offers the latest research and thinking on China and the global marketplace. Its proven, action-oriented methodology integrates key concepts with best business practices to develop strategic thinking and leadership skills. As a result, senior executives enhance their perspectives, rethink their leadership roles, and manage more effectively by aligning the organization with key strategies and processes. Participants will leave the program with deeper and broader insights into China’s position in the global economy, as well as with the ability to assess and fine-tune their personal management style to lead more effectively. |
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Objective |
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The Senior Executive Program for China provides the opportunity for executives to step back from day-to-day responsibilities in order to acquire the integrated knowledge and global perspective required to successfully lead their organizations.
Participants will:
- Build a heightened awareness of the political, cultural, social, and economic issues facing Chinese companies in global markets
- Acquire the frameworks to develop and implement strategies that help their companies stay ahead of competitors and successfully reinvent themselves again and again
- Assemble a portfolio of management approaches and gain insight into applying the right technique to each unique set of circumstances
- Refine critical personal skills to succeed in senior institutional leadership
- Gain a high level of confidence that translates into effective decision making throughout the organization
- Learn to assess their performance as senior leaders
- Establish an invaluable network of peers for talking through the challenges and opportunities for China and global markets as their careers evolve
Ultimately, participants will return to their companies empowered with the knowledge and skills to create and sustain competitive advantage in today’s dynamic business environment. |
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Participants |
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The Senior Executive Program for China is designed for an elite group of senior executives in Chinese state-owned and private companies, as well as in multinational companies with operations in China, across a wide range of industries and functions. Candidates should have significant responsibility for strategic decision making, hold leadership positions one to three levels below the chief executive officer, and be identified as part of the company’s succession plan.
Typical participant titles may include:
- Member of the executive committee
- Chief operating officer
- Senior or executive vice president
- Head or general manager of a major business unit
- Senior functional head
- Leader of a government agency
Participants usually work in local or multinational organizations, represent widely diverse industries, and conduct business in China. |
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Coverage |
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The Senior Executive Program for China offers an intensive, timely curriculum designed to meet the changing needs of top leaders. In addition, the program addresses how recent trends and innovations in China and the world are impacting business planning and performance. As a result, the learning materials are highly relevant for preparing senior executives to lead effectively in local and global economies.
Offering a broad array of core courses - taught in a Chinese and English bilingual format with translation - the program provides concrete, actionable frameworks and tools for senior executives to implement successfully in their companies.
LEARNING EXPERIENCE Every facet of the program is structured purposefully to promote dynamic interchange and shared learning among accomplished peers from diverse companies and industries. To reinforce the extraordinary sense of community, participants are assigned to living groups that remain intact throughout the program, providing ready access to colleagues and fostering peer-to-peer engagement. With team-building exercises integrated in each module, participants will learn to work together and to take full advantage of the diversity of backgrounds and experiences. As a result of these powerful group dynamics, senior executives will continue learning through a valuable network of high-level, like-minded colleagues with whom they can share experience and lend support throughout their careers.
LANGUAGE To ensure the most comprehensive learning experience, the Senior Executive Program for China is taught in both English and Chinese with translation. Participants will preselect either Chinese or English for their classroom materials. When forming the living groups, program administrators consider each senior executive’s language capabilities to ensure optimum group discussions. |
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Schedule |
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MODULE ONE: UNDERSTANDING AND MANAGING KEY FUNCTIONAL AREAS
Module One begins with an integrative general management perspective on complex issues that evolve over extended periods of time. It also delivers the latest insights into key management issues that are inherent in each major organizational function.
Accounting
- Understanding key accounting principles
- Analyzing financial statements
- Assessing the financial implications of strategies
- Leading successful financial planning and capital budgeting initiatives
- Communicating and implementing financially beneficial strategies
Business and Government in the International Economy
- Sustaining China’s economic growth (a lecture to be further analyzed in Module Two)
Information Technology
- Implementing IT best practices to accelerate product development, improve customer relationships, and position the organization for future success
- Building an effective, secure information infrastructure for Chinese and global business via the right skills and strategies
Marketing
- Understanding how marketing creates value
- Leveraging contemporary marketing concepts and tools - from market segmentation and product positioning to the design of distribution channels and communications strategy
- Analyzing customer needs and buying behavior
- Achieving marketing value through pricing initiatives
Operations and Supply Chain Management
- Building operating strategies that succeed in a dynamic, competitive environment
- Creating and leveraging innovative supply chains for sustainable competitive advantage
- Understanding individual and organizational behavior issues that pose barriers to supply chain performance
MODULE TWO: COMPETING SUCCESSFULLY IN CHINA AND THE GLOBAL ECONOMY
Module Two examines the competitiveness of the firm as a whole in the global environment.
Business and Government in the International Economy
- Understanding the roots of conflict and convergence among nations competing in the world economy
- Identifying global issues stemming from government policies on issues such as trade flows, exchange rates, investment, and technological innovation
- Recognizing how different nations conceptualize the roles and relationships of government and business, and how these varying conceptions affect managerial decision making
- Analyzing the factors involved in making direct foreign investment decisions
- Examining the sustainability of and limitations to China’s economic growth
Competition and Strategy
- Understanding how firms create and sustain competitive advantage through strategic acumen relating to the executive role, competitive forces, new technologies, and the planning and execution of corporate strategy
- Formulating and administering a successful strategy in the face of uncertainty and other adverse conditions
- Creating an overall plan by integrating policies in each functional area
Finance
- Understanding and leveraging the appropriate tools for managing corporate financial resources, including the latest theories and best practices of strategic profitability analyses and resource allocation
- Analyzing and optimizing capital structure, capital markets, and financial institutions
- Designing capital structure to achieve a cost advantage
Negotiations
- Achieving greater effectiveness at the negotiating table - including circumstances involving multiple parties, issues and agendas, and evolving time frames
- Handling challenges such as hard bargainers and negotiating across borders
- Knowing when and how to manage the tension between cooperative actions to create value jointly versus when and how to claim value individually
Strategic Human Resources
- Building organizations that outpace rivals in the short term and that innovate over time
- Discovering performance and opportunity gaps
- Identifying the root causes of weakness in organizational design
- Understanding the links between innovation and organizational evolution, and building teams for innovation
MODULE THREE: LEADERSHIP, VALUES, ORGANIZATION, AND GOVERNANCE
Module Three focuses on leadership, organizational design, and governance of the firm as a whole. It also features special sessions on trends in corporate strategy, organizational agility, managing disruptive technologies, the Balanced Scorecard, and authentic leadership.
Business and Government in the International Economy
- Concluding the concepts taught in Module Two
Corporate Governance and Values
- Achieving sound governance - the changing role of the board of directors and its relationship with corporate management
- Understanding the role of the board in strategic planning and as an agent of change
- Creating an environment of ethical responsibility
Leadership and Change Management
- Recognizing and meeting the challenges to leadership effectiveness in a variety of settings and at several different levels of the corporation
- Understanding the role of leadership and effectively managing change
- Developing a compelling leadership style
Management Control
- Understanding how management control systems provide critical information for measuring and managing product and customer profitability
- Using formal control systems, including the Balanced Scorecard, to guide and monitor business strategies
- Concluding the accounting concepts taught in Module One
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Faculty |
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The Senior Executive Program for China is developed and taught by the best faculty from the School of Economics and Management, Tsinghua University (Tsinghua SEM), China-Europe International Business School (CEIBS), and Harvard Business School (HBS). They are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and experienced entrepreneurs in their respective fields. Representing various disciplines, they remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. These faculty members leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape the practice of management. Detailed biographies and the most up to date program faculty confirmations are accessible at
Faculty will include:
Tsinghua SEM
- Yang Bin, Associate Professor, Department of Business Strategy and Policy, Associate Dean.
- Xia Donglin, Professor, Department of Accounting, Deputy Secretary-General of the Sixth Chinese Society of Accounting.
- Wang Gao, Associate Professor, Department of Marketing. Faculty cochair of this program. Associate Director, China Retail Research Center.
- Chen Guoquan, Professor, Department of Human Resources and organizational Behavior.
- David Li, Head, Mansfield Freeman Professor, Depart of Finance, Director of Center for China in the World Economy (CCWE).
CEIBS
- Chang Chun, Professor of Finance.
- Xu Dingbo, Professor of Accounting.
- Zhou Dongsheng, Professor of Marketing, Associate Dean. Faculty cochair of this program.
- Pedro Nueno, Professor of Entrepreneurship, Executive President.
- Arthur Yeung, Philips Chair Professor of Human Resource Management, Associate Dean, Director of Center of Organization and People Excellence, Director of CEO Learning Consortium.
Harvard Business School
- Tarun Khanna, Jorge Paulo Lemann Professor. Member of the Strategy Unit.
Paul W. Marshall, MBA Class of 1960 Professor of Management Practice. Member of the Entrepreneurial Management Unit.
- F. Warren McFarlan, T.J. Dermot Dunphy Baker Foundation Professor of Business Administration. Albert H. Gordon Professor of Business Administration, Emeritus. Member of the General Management Unit.
- Felix Oberholzer-Gee, Associate Professor of Business Administration. Member of the Strategy Unit; Faculty cochair of this program.
- James K. Sebenius, Gordon Donaldson Professor of Business Administration. Member of the Negotiation, Organizations, and Markets Unit.
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Venue |
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- Module One: June 15-26, 2008, Beijing
- Module Two: October 26-November 6, 2008, Shanghai
- Module Three: December 7-18, 2008, Boston
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Admissions |
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APPLICATION PROCESS Candidates can apply to the program through Tsinghua SEM, CEIBS, or HBS. Applications are requested at least six weeks before the program start date. Qualified candidates are admitted on a rolling, space-available basis, and early application is encouraged.
ADMISSION REQUIREMENTS Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply. Executive Education programs enhance the leadership capacity of the managers enrolled as well as their organizations, and full commitment is expected from both. While participants devote time and intellect to the learning experience, sponsoring companies agree to assume fees, provide for reasonable expenses, and relieve individuals of their work responsibilities during the program.
PROGRAM FEE The USD $43,000 (or RMB320,000) program fee covers tuition, books, case materials, accommodations, and most meals. Payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Cancellation policies are outlined in the information provided to applicants upon admission.
For further information, please contact:
Ms. Julia Zhang
Tel: +86-21 2890 5213
Mobile: 13818971933
Fax: +86-21 2890 5183
Email: zhjulia@ceibs.edu
Ms. Grace Gu
Tel: +86-21 2890 5232
Fax: +86-21 2890 5183
Email: ggrace@ceibs.edu |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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