• 2011.08.07   Modular   [Beijing/Shanghai/Boston]   English and Chinese with simultaneous interpretation

AN INTEGRATED EDUCATIONAL PARTNERSHIP AMONG THE LEADING BUSINESS SCHOOLS

The School of Economics and Management, Tsinghua University; China Europe International Business School; and Harvard Business School have joined forces to offer the Senior Executive Program for China, a program designed to address the business and management challenges facing executives in China and Southeast Asia today. Applying the principles of academic rigor, diversity, and impactful learning, leading faculty from the three schools provide senior managers with the tools needed to succeed in today’s challenging business environment.

The history of the School of Economics and Management, Tsinghua University (Tsinghua SEM) dates back to 1926 as the Department of Economics and to 1979 as the Department of Economics and Management Engineering. In 1984, Tsinghua SEM was established as one of the first business schools in China. Currently, Tsinghua SEM has a total of 128 faculty members and more than 4,000 students, offering a variety of academic programs at undergraduate, master (including MBA/EMBA), and doctoral levels. With eight departments and several research centers, Tsinghua SEM contributes academic knowledge that fuels the revival of the Chinese economy and cultivates business leaders for China and the world.

China Europe International Business School (CEIBS) was established in 1994 as a joint venture between the European Union and the Municipal Government of Shanghai. In its first ten years, CEIBS has brought together a prestigious faculty team whose members come from top international business schools, regularly provide consulting services to Chinese and multinational companies, and develop China-relevant cases. CEIBS offers a full-time MBA program, a part-time executive MBA program, as well as numerous Executive Education programs. The School’s curriculum combines international management education with profound knowledge of the Chinese business environment.

For a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s first MBA program. A global network of five research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a longstanding world leader in redefining the nature of management education, shaping the practice of business in every industry, and inventing the future of business.

China’s economy remains strong, with the country’s consumers and businesses buying more and becoming less price sensitive. At the same time, forward-thinking companies inside and outside Asia are viewing China as their next growth engine. Seasoned executives with the knowledge, skills, and experience to seize opportunity in this rapidly changing and complex market will be in the best position to grow their firms while enhancing their value to the organization. The Senior Executive Program for China offers a comprehensive, transformational learning experience that prepares the most senior executives to excel in their careers and lead their companies to achieve sustainable competitive advantage.

This challenging program provides a comprehensive management curriculum designed to deliver the highest level of leadership expertise. Taught by thought leaders from the three schools in Chinese and English with simultaneous translation, this innovative program offers the latest research and thinking on China and the global marketplace. Its proven, action-oriented methodology integrates key management concepts with best business practices to develop strategic thinking and leadership skills. As a result, senior executives enhance their perspectives, rethink their leadership roles, and manage more effectively. Participants will leave the program with deeper and broader insights into China’s position in the global economy, as well as the ability to assess and fine-tune their personal management style for more effective leadership.

The Senior Executive Program for China provides the opportunity for executives to step back from day-to-day responsibilities and acquire the integrated knowledge and global perspective required to successfully lead their organizations.

Participants will:

• Acquire the frameworks to develop and implement strategies that help their companies stay ahead of competitors and successfully reinvent themselves
• Assemble a portfolio of management approaches and gain insights into applying the right technique to each unique set of circumstances 
• Refine critical personal skills to succeed in senior institutional leadership
• Gain a high level of confidence that translates into effective decision making throughout the organization
• Learn to assess their performance as senior leaders
• Build a heightened awareness of the political, cultural, social, and economic issues facing Chinese companies in global markets
• Establish an invaluable network of peers leading companies in a diverse set of industries

Ultimately, participants will return to their companies empowered with the knowledge and skills to create and sustain competitive advantage in today’s difficult business environment.

The Senior Executive Program for China is designed for an elite group of senior executives in Chinese state-owned and private companies, as well as in multinational companies. Candidates should have significant responsibility for strategic decision making, hold leadership positions one to three levels below the chief executive officer, and be identified as part of the company’s succession plan.

Typical participant titles may include:

• Member of the executive committee
• Chief operating officer
• Senior or executive vice president
• Head or general manager of a major business unit
• Senior functional head
• Leader of a government agency

The Senior Executive Program for China offers an intensive, timely curriculum designed to meet the changing needs of top leaders. The program is offered in three modules, allowing managers to return to their organizations after each module and start implementing what they have learned. Functional excellence is the overarching theme in the first module, which takes place at Tsinghua University in Beijing. The focus of the second module, offered at CEIBS in Shanghai, is strategic management. Leadership is the central theme of the third module that brings participants to the Harvard campus in Boston.

LEARNING EXPERIENCE

Every facet of the program is structured purposefully to promote dynamic interchange and shared learning among accomplished peers from a diverse set of leading companies, including multinational organizations, state-owned enterprises, and private companies. With team-building exercises integrated in each module, participants will learn to work together and to take full advantage of the diversity of backgrounds and experiences. As a result, senior executives will continue learning through a valuable network of high-level, like-minded colleagues with whom they can share experience and lend support throughout their careers.

LANGUAGE

To ensure the most comprehensive learning experience, the Senior Executive Program for China is taught in both English and Chinese with simultaneous translation. Participants will preselect either Chinese or English for their classroom materials.

MODULE ONE: UNDERSTANDING AND MANAGING KEY FUNCTIONAL AREAS August 7-14, 2011, Beijing

• Principles of General Management
  • Examining the effectiveness of a company’s strategy
  • Linking a company’s strategy to organizational design and critical inputs
  • Refining your judgment and enhancing your skill set
• Marketing
  • Understanding how marketing creates value
  • Leveraging contemporary marketing concepts and tools?from market segmentation and product positioning to the design of distribution channels and communications strategy   
  • Analyzing customer needs and buying behavior
  • Achieving marketing value through pricing initiatives
• Operations and Supply Chain Management
  • Building operating strategies that succeed in a dynamic, competitive environment
  • Creating and leveraging innovative supply chains for sustainable competitive advantage
  • Understanding individual and organizational behavior issues that pose barriers to supply chain performance
• Information Technology
  • Building information technology systems that allow the integration of key functions
  • Understanding how information technology can support the implementation of strategy
• Accounting and Finance
  • The Senior Executive Program for China provides participants with an opportunity to brush up on their knowledge of principles of accounting and finance. An optional day of instruction at the end of Module One covers concepts in accounting. Principles of finance are taught the day before Module Two. Executives with extensive knowledge in these areas can opt out of these two program elements.

MODULE TWO: COMPETING SUCCESSFULLY IN CHINA AND THE GLOBAL ECONOMY  October 8-15, 2011, Shanghai

• Strategy
  • Understanding how firms create and sustain competitive advantage
  • Analyzing the link between superior financial performance and the strategic moves of rivals and suppliers
  • Formulating and administering a successful strategy in the face of economic uncertainty and fierce competition
  • Creating an overall plan by integrating policies in each functional area
• Strategic Human Resources
  • Building organizations that outpace rivals in the short term and that innovate over time
  • Discovering performance and opportunity gaps
  • Identifying the root causes of weakness in organizational design 
  • Understanding the links between innovation and organizational evolution, and building teams for innovation
• Finance
  • Understanding and leveraging the appropriate tools for managing corporate financial resources, including the latest theories and best practices of strategic profitability analyses and resource allocation
  • Analyzing and optimizing capital structure, capital markets, and financial institutions
  • Designing capital structure to achieve a cost advantage
• Negotiations
  • Achieving greater effectiveness at the negotiating table?including circumstances involving multiple parties, issues and agendas, and evolving time frames
  • Handling challenges such as hard bargainers and negotiating across borders  
  • Knowing when and how to manage the tension between cooperative actions to create value jointly versus when and how to claim value individually

MODULE THREE: LEADERSHIP, VALUES, ORGANIZATION, AND GOVERNANCE  December 4-16, 2011, Boston

• Leadership and Change Management
  • Understanding the role of leadership and successfully managing change
  • Recognizing and meeting the challenges to leadership effectiveness
  • Developing a compelling leadership style
• Corporate Governance and Values
  • Achieving sound governance - the changing role of the board of directors and its relationship with corporate management 
  • Understanding the role of the board in strategic planning and as an agent of change 
  • Creating an environment of ethical responsibility
• Management Control
  • Understanding how management control systems provide critical information for measuring and managing product and customer profitability
  • Using formal control systems, including the Balanced Scorecard, to guide and monitor business strategies
• Entrepreneurship
  • Evaluating entrepreneurial ventures
  • Understanding the value created by corporate entrepreneurship
• Business and Government in the International Economy
  • Understanding the roots of conflict and convergence among nations competing in the world economy
  • Identifying global issues stemming from government policies on issues such as trade flows, exchange rates, investment, and technological innovation
  • Recognizing how different nations conceptualize the roles and relationships of government and business, and how these varying conceptions affect managerial decision making
  • Analyzing the factors involved in making direct foreign investment decisions
  • Examining the sustainability of and limitations to China’s economic growth

The Senior Executive Program for China is developed and taught by the best faculty from the School of Economics and Management, Tsinghua University (Tsinghua SEM), China-Europe International Business School (CEIBS), and Harvard Business School (HBS). They are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and experienced entrepreneurs in their respective fields. Representing various disciplines, they remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. These faculty members leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape the practice of management. Detailed biographies and the most up to date program faculty confirmations are accessible at

• www.sem.tsinghua.edu.cn
• www.ceibs.edu/execed/faculty/index.shtml
• www.hbs.edu/research/faculty.html

Faculty will include:

Tsinghua SEM

• Yang Bin, Associate Professor of Business Strategy and Policy, Associate Dean, Director of Tsinghua Center for Leadership Development and Research, Faculty cochair of this program.
• Xia Donglin, Professor of Accounting, Deputy Secretary-General of Accounting Society of China.
• Chen Guoquan, Professor of Human Resources and Organizational Behavior.
• Ning Xiangdong, Professor of Business Strategy and Policy, Director of the Center for Corporate Governance.
• Xie Bin, Associate Professor of Management Science and Engineering.
• Li Daokui, Mansfield Freeman Chair Professor of Economics, Professor and Chair of Department of Finance, Director of Center for China in the World Economy (CCWE).
• Zheng Yuhuang, Associate Professor of Marketing.
• Wang Kun, Assistant Professor of Accounting.

CEIBS

• Zhou Dongsheng, Professor of Marketing, Associate Dean. Faculty cochair of this program.
• Xu Dingbo, Professor of Accounting, Associate Dean.
• Pedro Nueno, Professor of Entrepreneurship, Executive President.
• Arthur Yeung, Philips Chair Professor of Human Resource Management, Associate Dean, Director of Center of Organization and People Excellence, Director of CEO Learning Consortium. 
• Zhang Yiming, Professor of Finance.

Harvard Business School

• Felix Oberholzer-Gee, Andreas Andresen Professor of Business Administration.Member of the Strategy Unit and faculty cochair of this program.
• William W. George, Professor of Management Practice. Member of the Organizational Behavior Unit.
• Robert S. Kaplan, Baker Foundation Professor. Member of the Accounting and Management Unit.
• James K. Sebenius, Gordon Donaldson Professor of Business Administration. Member of the Negotiation, Organizations, and Markets Unit.
• Daniel C. Snow, Assistant Professor of Business Administration. Member of the Technology and Operations Management Unit.
• Michael L. Tushman, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration. Member of the Organizational Behavior Unit; and faculty chair of the “Advanced Management Program.”
• Richard H.K. Vietor, Senator John Heinz Professor of Environmental Management. Senior Associate Dean; and member of the Business, Government and the International Economy Unit.

• Module One: August 7-14, 2011, Beijing
• Module Two: October 8-15, 2011, Shanghai
• Module Three: December 4-16, 2011, Boston

APPLICATION PROCESS

Candidates can apply to the program through Tsinghua SEM, CEIBS, or HBS. Applications are requested at least six weeks before the program start date. Qualified candidates are admitted on a rolling, space-available basis, and early application is encouraged.

ADMISSION REQUIREMENTS

Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply. Executive Education programs enhance the leadership capacity of the managers enrolled as well as their organizations, and full commitment is expected from both. While participants devote time and intellect to the learning experience, sponsoring companies agree to assume fees, provide for reasonable expenses, and relieve individuals of their work responsibilities during the program.

PROGRAM FEE

The USD (TBD) program fee covers tuition, books, case materials, accommodations, and most meals. Payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Cancellation policies are outlined in the information provided to applicants upon admission.

For further information, please contact:

Shanghai:
Ms. Emily Zhang, Programme Manager
Tel: (86 21) 2890 5186 / 136 5171 6612
Fax: (86 21) 2890 5183
Email: zemily@ceibs.edu

Beijing:
Ms. Maggie Ma
Tel: (86 10) 8296 6682 / 137 0120 9902
Fax: (86 10) 8296 6789
Email: manli@ceibs.edu

Shenzhen:
Ms. Daphne Wang
Tel: (86 755) 3337 8138 / 133 1290 0720
Fax: (86 755) 3337 8113
Email: wdaphne@ceibs.edu

* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details.

By presenting state-of-the-art concepts and methodologies, the programme has helped me become a more capable, informed leader. In a short time, I gained a new perspective on the wide range of issues facing both multinational and local companies, particularly those doing business in China today. 

Stefan Sommer
President, Corporate Vice President
D.S.M.

Having the opportunity to spend time at three world-renowned institutions alongside executives from China's fastest-growing industries was an enriching experience. The curriculum not only presented the latest management tools, but alos explored their potential applications in China. Participants came from a cross-section of Chinese industries, and in many ways their insights contributed immensely to the success of the programme. Given the emergence of China as a rising economic powerhouse, the programme offers a close-up view of the action. 

Joseph Phi
Regional Managing Director
IDS Group Management Limited

This unprecedented programme provides to the participants an extremely comprehensive and interactive management curriculum taught by senior professors in the faculty of three schools. It is also an important networking ground for business professionals from around the world who are learning and sharing together to gain insights into the art of business in China. The cohesive "learning scholars" (participants) brings together a lot of funs and joys besides burning their "midnight oil" on those demanding business cases. The programme enhanced me with the unique strengths and business entreprenuerial skills in achieving my career goal.

Thomas Lan
Human Resources Director
Bekaert Asia