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Description |
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Managing R&D effectively is perhaps the essential key to an organisation's success in highly competitive and changing market and technology environment. This demands that you integrate R&D strategy with your corporate strategy, understand best R&D practices and ensure that R&D works effectively with other functions like marketing to generate new customer-relevant innovations. You also need the human touch to manage technical employees and cross-functional relationships. |
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Objective |
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This programme is designed to explore the business and management side of R&D using the 6V Framework. It examines the key concepts, principles, and best practices for managing R&D in an emerging environment like China. It places R&D in the context of the larger strategic environment of the organisation and helps you to appreciate the essential demands on R&D in the light of your organisation's strategic mission, markets, technologies and human resources. Key concepts and practices will be illustrated with examples of companies in both China and around the world. |
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Participants |
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This programme will be useful for senior managers and technical personnel in R&D and engineering with responsibility and/or role in new product development. |
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Benefits |
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- Explore the strategic and operational roles of R&D in creating innovation culture
- Appreciate critical issues in new product development and the role of R&D
- Learn how to apply new concepts and techniques to minimise the risks in developing and marketing new products
- Learn to integrate R&D more effectively and efficiently with other functions to develop and manage new product development and marketing
- Learn the essential needs of creative technical talent and how to get the best out of them to benefits your new product development process
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Coverage |
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- The changing role of the R&D in the organisation and implications for other functions
- Linking R&D strategy with company strategy - implications for R&D organisation
• Building an innovation culture - the role of R&D
- Why new products fail - technical and market reasons
- Listening to the voice of the customer (VOC) - market visioning, learning from markets, user involvement in R&D, and implementation as innovation
- Strategic tools for uncovering market growth opportunities for R&D
- R&D and open innovation - collaboration, co-development, importing and absorbing external knowledge, expropriating value from intellectual R&D assets
- The human side of managing R&D - cross-functional relationships, managing technical talent, effective practices - motivating, assessing and rewarding technical talent
- Best practices in R&D management in China and around the world
- Measuring and motivating R&D performance
- Intellectual property rights
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Schedule |
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Day 1
morning
- Understanding the Voice of the Company and Technology
- The changing role of R&D in an organisation and implications for other functions
- R&D organisation and performance implications
- Linking R&D strategy with company strategy - implications for R&D organisation
afternoon
- Building an innovation culture: the role of R&D
- Types of innovations
- Best practices in R&D management in China and around the world
Day 2
morning
- Understanding the Voice of the Customer and Different Functions
- Why new products fail - technical and market reasons
- Customer value matrix and continuous and discontinuous innovation
afternoon
- Listening to the voice of the customer (VOC) - market visioning, learning from markets, user involvement in R&D, and implementation as innovation
- Strategic tools for uncovering market growth opportunities for R&D
- Cross-functional relationships, R&D-marketing interface, influence strategies in China
Day 3
morning
- Understanding the Voice of the Ecosystem and People
- R&D and open innovation - collaboration, co-development, importing and absorbing external knowledge, licensing
- Expropriating value from intellectual R&D assets and IPR
afternoon
- The human side of managing R&D - cross-functional relationships, managing technical talent, effective practices - motivating, assessing and rewarding technical talent
- Measuring and appraising R&D performance
- Programme Summary and Debriefing: Principles of Smart R&D in China
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Faculty |
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Professor Kwaku Atuahene-Gima, Programme Director |
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Venue |
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The course will be held in CEIBS campus at 699 Hongfeng Road, Pudong, Shanghai. |
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Admissions |
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Applications are reviewed as they arrive. Completed applications must be received 15 working days before the start of the programme. Any applications received after that date will be considered on a space-available basis. Please address all applications and enquiries to our customer service team in Shanghai, Beijing and Shenzhen.
If a confirmed booking is cancelled within 15 working days before the programme's start, or if the nominee fails to attend the course, we will charge a cancellation fee that amounts to 20 per cent of the tuition fee. If applicants are unable to attend the programme, the transfer to another CEIBS programme can be made only within the same calendar year. When a request for changing candidate(s) for the same programme is made less than 15 working days before the start of the programme, the seat(s) will not be guaranteed. |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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