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Description |
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Whilst many Western multinational corporations are building a strong presence to capture the rapid business growth opportunities in Asia, Asian companies are striving to go global. All companies which operate internationally face similar challenges of managing in a more complex and often rapidly changing business environment. This programme provides the strategic thinking and best management practices that are required by business leaders to win and grow in the global business arena. |
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Objective |
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The programme will enable you to identify opportunities for international expansion of your business, operate in the cross-cultural context, build your operational capabilities and make sound decisions relating to alliances and acquisitions, marketing and finance needed to carry out the international expansion. |
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Participants |
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The programme is designed for senior managers with at least 8 years of managerial experience. Preferably they are directly in charge of the internationalisation strategy of their businesses or are expected to contribute significantly to that strategy and its execution. Many of the participants will be in a general management position, but also senior functional managers, such as those involved in marketing, business development, finance, mergers and acquisitions or human resources will benefit from the specific coverage of their own areas and of the broader management perspective they will obtain. The participant group will include managers from international companies located in China, Asia Pacific or around the globe who require a comprehensive picture of the key issues in multinational management. |
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Benefits |
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For you:
- Comprehensive understanding of key management challenges in multinational environment
- Broaden your business knowledge, acquire strategic know-how and develop your cross-cultural awareness
- Network with peers from diverse backgrounds in and outside China
For your company:
- Strategic thinking and best management practices to win and grow in the global business arena
- Discover and seize business opportunities in the increasingly globalising world
- Develop managers who can operate effectively in the multinational context
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Coverage |
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- Trends and prospects of globalisation
- The challenges of expanding geographically
- Assessing and capturing geographical opportunities
- Marketing products and services to international customers
- Operational issues arising from implementing an international strategy
- Integrating, coordinating and transferring best practices regionally
- Financing international operations
- Cross-cultural awareness and managing people and organisations across diverse cultures
- International development through alliances and acquisitions
- Developing global organisational capability: Global organisation design and leadership
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Schedule |
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Day 1
- morning
- Programme Introduction
- Trends and Prospects of Globalisation
- Overview of the world economy: myths and reality of globalisation
- The Challenges of Expanding Geographically (1)
- The competitive challenge: transferring, adapting and creating competitive capabilities internationally
- The multicultural challenge
- afternoon
- The Challenges of Expanding Geographically (2)
- Assessing and Capturing Geographical Opportunities
- Country risk analysis
- Competitive analysis
- Choice of a mode of entry and development
Day 2
- morning
- Marketing Products and Services to International Customers
- Understanding international consumers and tailoring the marketing mix
- afternoon
- Trends and Prospects of Globalisation (2)
- Cross Cultural Dynamics/Awareness
Day 3
- morning
- Implementing Internationalisation
- Operational issues in managing internationally: from product innovation to customer satisfaction across borders
- afternoon
- Financing International Projects
- Project financing and other forms of financial strategies for international business
Day 4
- morning
- Developing Global Organisational Capability (1)
- Leadership team and global culture
- afternoon
- Developing Global Organisational Capability (2)
- Global organisation design and collaboration
Day 5
- morning
- International Development through Alliances and Acquisitions
- Planning, valuing and negotiating international alliances or acquisitions
- International Development through Joint Ventures, Strategic Alliances and Acquisitions
- Planning, negotiating and organising international joint ventures alliances and acquisitions
- afternoon
- Integrating Global Alliances and Acquisitions
- Managing the post-merger integration process for successful integration and performances
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Faculty |
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Professor Philippe Lasserre, Programme Director
Professor Hellmut Schutte
Professor Henri-Claude de Bettignies
Professor Norma Harrison
Professor Zhang Yimin
Professor Arthur Yeung |
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Venue |
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- Shanghai (CEIBS Campus, 699 Hongfeng Road, Pudong, Shanghai)
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Admissions |
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Applications are reviewed as they arrive. Completed applications must be received 20 working days before the start of the programme. Any applications received after that date will be considered on a space-available basis. Please address all applications and enquiries to our customer service team in Shanghai, Beijing or Shenzhen.
If a confirmed booking is cancelled within 15 working days of the start of the programme, or if the applicant fails to attend the programme, a cancellation fee equaling to 20 percent of the total programme fee will be charged. If an applicant is unable to attend the programme, the applicant may transfer to another CEIBS Executive Education Programme within the same calendar year. When a request to substitute participant(s) for the same programme is made less than 15 working days prior to the start of the programme, the seat(s) will not be guaranteed.
Contact us
Ms. Julia Zhang
Tel: (86 21) 2890 5213 / 138 1897 1933
Fax: (86 21) 2890 5183
Email: zhjulia@ceibs.edu |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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