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Description |
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The retail sector of the economy has been in a continuous state of modernization, consolidation and internationalization over the last two decades. Consequently, a number of retail giants has emerged, with impressive power in: their ability to build very large market share, along with great knowledge of their customers; and their strong negotiation skills vis-à-vis suppliers. This new breed of retailers (Wal-Mart, Carrefour, Tesco, IKEA, Decathlon, and Best Buy, to list a few) is often referred to as the “power retailers” or “world-class” retailers. What lessons and implications can modern Chinese retailers draw from the success of these retail giants? |
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Objective |
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The purpose of the programme is to engage in in-depth analysis of the characteristics of successful retailers at home and abroad, thus offering participants new perspectives on sustainable business development, including issues such as corporate strategic positioning, competence creation, constant innovation, etc. |
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Participants |
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The programme is designed for senior executives from retailing companies. |
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Benefits |
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Participants in the programme will be able to:
- Have a profound understanding of customer centricity, service excellence and great value for money
- Know how to improve business profitability with the aid of powerful private labels
- Learn form world-class retailers that keep re-inventing themselves
- Evaluate how relevant, and ultimately how efficient, those world-class retailers have been in the Chinese market to date, and draw transferable lessons based on this assessment
- Be up-to date on the latest developments and best practices in the global retail market
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Coverage |
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- The evolution of the retail sector - a macro perspective
- Success factors for retailers
- Retailers pursuing service paramountcy
- Retailers’ service strategies
- Business models in the retail sector
- Advantages and challenges of the “customer centricity” strategy in the retail sector
- Price war in the retail sector/private label management/development of online retail business
- Prospects of China’s retail sector
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Schedule |
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Day 1
- morning
- The evolution of the retail sector - a macro perspective
- Winners in the retail sector
- Success factors for retailers
- Market dominance based on customer centricity
- “Customer centricity ” as corporate strategy
- afternoon
- Retailers pursuing service paramountcy
- 3 types of customer service: from labour-intensive to self-service
- The employee-customer-profit chain in the service sector
- Retailers’ service strategies
- Service excellence in the retail sector
Day 2
- morning
- Business models in the retail sector
- GOME Electrical Appliances Holding Limited
- Advantages and challenges of the “customer centricity” strategy in the retail sector
- Complete implementation of the strategy
- Corporate financial success
- Long-run corporate success
- afternoon
- Price war in the retail sector/private label management/development of online retail business
- Prospects of China’s retail sector
- Group work: the development of China’s retail sector in the next 5 years
Day 3
- morning
- Plenary discussion: opportunities and challenges for China’s retail sector
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Faculty |
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Professor Charles Waldman, Programme Co-Director
Professor Wang Gao, Programme Co-Director |
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Venue |
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- Shanghai (CEIBS Campus, 699 Hongfeng Road, Pudong, Shanghai)
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Admissions |
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Please visit the CEIBS Executive Education website, select the programme you want to take, and click “Apply Now” to apply for the programme.
Applications are requested 20 working days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on a space-available basis. For more information, please contact our customer service team in Shanghai, Beijing or Shenzhen.
Any cancellation made 15 working days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses a rising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 15 days prior to the programme start date shall be subject to a fee of 20 percent of total programme fees. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason. |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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