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CEIBS-Harvard Business School-IESE Business School Joint Global CEO Programme for China  
  --- Tailored specifically for Chinese CEOs  
     
 
  • 2011.03.27   Modular   [Shanghai/Barcelona/Boston]   English and Chinese with simultaneous interpretation
Programme Fee: ¥420,000
 
  Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, and interpretation and translation fees if required.  
 
 
     
 
Message Description Objective Participants Benefits
Coverage Schedule Faculty Venue Admissions
 
     
 
 

Programme video

CEO past participants share their perspectives regarding the key challenges they face in their businesses, their program expectations, as well as the overall value of the program.

Note: Please make sure you have Windows Media Player installed on your computer to view the videos.

Go to the download page.

 
     
  Description  
     
 

AN UNPARALLELED COLABORATION

Now in its sixth year, this highly specialized general management program brings together an outstanding faculty team and applies the principles of academic rigor and diversity to create an exceptional learning experience. China Europe International Business School (CEIBS), IESE Business School (IESE), and Harvard Business School (HBS) have joined academic forces to offer the Global CEO Program for China, which specifically addresses the business and management challenges facing CEOs in China today.

China Europe International Business School

China Europe International Business School is a pioneer of world-class management education in China and a well-known business school in the Asia Pacific region. Established in 1994 as a joint venture between the European Union and the Municipal Government of Shanghai, CEIBS combines outstanding international management education with profound knowledge of the Chinese business environment. The School’s reputation for excellence has made it the executive education learning partner of choice by a wide variety of leading multinationals and Chinese companies.

IESE Business School

IESE Business School, the graduate school of management of the University of Navarra, is committed to the education and development of business leaders worldwide. The School launched its MBA program in 1964, under the guidance of an advisory committee set up by Harvard Business School and IESE, which continues to meet annually to discuss matters of mutual interest and relevance. The School not only pioneered the concept of executive education for business leaders in Europe, but also initiated joint-venture executive education, a growing tradition among leading business schools. Since its founding in 1958, IESE has served companies and society through high-quality teaching and research, and has become one of the world’s largest producers of business cases.

Harvard Business School

For 100 years, Harvard Business School has been educating leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s first MBA program. A global network of five research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. With a dedication to participant-centered learning, HBS is a long-standing world leader in redefining the nature of management education, in shaping the practice of business in every industry, and in inventing the future of business.

 

Countrywide economic growth and globalization of the world economy provide an excellent backdrop for businesses in China to develop and prosper on an international scale. However, company growth and sustainability can be threatened by various factors, including industry consolidation, globalization, and economic reform. The task of building strong companies and effectively integrating them into the global marketplace is a difficult, complex undertaking for top corporate executives. To distinguish their companies from the competition, chief executive officers (CEOs) in China must maximize their potential for coping with the changing environment, managing across business disciplines and country borders, and providing organization-wide leadership.

The Global CEO Program for China is a highly specialized executive education initiative that is being offered through an educational partnership among three established business schools -- China Europe International Business School, IESE Business School, and Harvard Business School. Recognizing that companies succeed through individual initiatives and organizational excellence, the program is designed especially for Chinese CEOs who are in a position to review, reflect on, and make breakthroughs in both of these areas.

Leveraging the acclaimed case method pioneered by HBS, the program enhances leadership skills by helping you to broaden your business knowledge and to acquire strategic vision in both a Chinese and a global business context. You will leave the program better prepared to meet current and future challenges and to capitalize on opportunities around the world.

 
   
     
  Objective  
     
 

The Global CEO Program for China is an exceptional opportunity for CEOs in China to gain new insights into the major social, cultural, political, and economic factors that significantly impact business in the global marketplace. Through in-depth examination of critical issues, business developments, and emerging trends, you will gain the necessary leadership skills to create and sustain value throughout your enterprise.

Specifically, the program enhances your capacity to:

  • Respond to the challenges of a competitive global environment
  • Formulate strategic objectives and implement strategies for creating competitive advantage and stakeholder value
  • Build management systems and organizational processes that facilitate execution excellence
  • Understand and manage the change process needed to create a world-class company
  • Lead with wisdom, integrity, and vision, while encouraging others to do the same
 
   
     
  Participants  
     
 

The Global CEO Program for China is developed for CEOs, board chairs, and chief decision makers who have more than 10 years’ experience in senior management at successful, fast-growing companies in China.

Participants are seasoned business leaders who represent state-owned enterprises, privately owned enterprises, and Chinese companies. These companies not only should be leaders in their industry, but also should demonstrate strong business ethics and social responsibility. The goal is to assemble an exclusive group of top executives who represent diverse companies and industries, have a proven record of leading and implementing strategic change, and exhibit high potential for contributing to and enriching the program experience.

 
   
     
  Benefits  
     
 

The program’s integrated learning environment creates an unrivaled opportunity for individual development, ongoing exchange with peers, and action learning.

Case Method  Developed by HBS, the case method has been long recognized as an incredibly powerful business educational tool. Moreover, the program faculty’s leadership and expertise in case writing and teaching add a powerful dimension to the learning experience. You will engage in an interactive learning process that replicates executive decision making in actual business situations. Incorporating both written and "live" case studies that offer multiple levels of learning, the program compels executives to identify relevant issues and to apply practical business lessons to their own situations and companies. 

Dynamic Interaction  All program activities are structured to foster formal and informal interchange among high-level peers from different backgrounds, companies, and industries, as well as with the faculty members from the collaborating business schools. Classroom discussions, case studies, team projects, and study groups promote the exchange of ideas and experiences; stimulate fresh thinking; and encourage different points of view. This shared learning creates a unique opportunity for you to reexamine and reformulate your goals and strategies, both professionally and personally.
  
Action Orientation  The program’s action-oriented team approach, driven by HBS’s participant-centered methodology, helps you to apply your personal experience and new business knowledge to generate solutions in real time. While examining strategic issues, you are encouraged to consider specific areas for application, particularly how you can leverage structure, processes, culture, and incentives to implement strategic change within your organization.

 
   
     
  Schedule  
     
 

The comprehensive curriculum explores the CEO’s role as it relates to various strategic, governmental, investor, market, and societal concerns, and also examines the impact of the new world order on the Chinese economy. Three learning modules address important skill development areas, business phenomena, and operational aspects, including:

PRE-MATRICULATION MODULE (Optional)
China Europe International Business School, Shanghai, China
  February, 2011

  • Finance and Accounting

MODULE ONE
China Europe International Business School, Shanghai, China   March 27- April 1, 2011

  • Competitive Strategy
  • Marketing Strategy
  • Strategic Human Resources
  • Strategic Operations Management

MODULE TWO
IESE Business School, Barcelona, Spain   June 5-10, 2011

  • Entrepreneurial Management
  • Global Marketing
  • Performance Measurement and Control
  • Capital Markets

MODULE THREE
Harvard Business School, Boston, U.S.    July 24-29, 2011

  • Business, Government, and the International Economy
  • Entrepreneurship
  • Leadership
  • Innovation in Emerging Markets
  • Negotiation: Deal Making

FOLLOW-UP ACTIVITIES

  • Participate in roundtable conferences
  • Communicate with professors from HBS, CEIBS, and IESE; write cases; and engage in other exchange opportunities

Note: Curriculum structure and faculty are subject to change without notice.

 
     
   
     
  Faculty  
     
 

The distinguished teaching faculty is drawn from China Europe International Business School, IESE Business School, and Harvard Business School. Through their research, teaching, and hands-on experience as business executives, consultants, and board directors, they remain connected to the global business community and make significant contributions to the practice of management.

Faculty will include:

  • Wang Gao, Professor of Marketing, CEIBS
  • Antonio Dávila, Associate Professor of Accounting and Control and Entrepreneurship, IESE Business School.
  • Ding Yuan, Professor of Accounting, CEIBS.
  • Xu Dingbo, Professor of Accounting, CEIBS.
  • Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration. Member of the General Management Unit.
  • Andrew P. McAfee, Associate Professor of Business Administration. Member of the Technology and Operations Management Unit.
  • José Luis Nueno, Professor of Marketing, IESE Business School.
  • Pedro Nueno, Professor of Entrepreneurship, IESE Business School.
  • Krishna G. Palepu, Ross Graham Walker Professor of Business Administration. Senior Associate Dean for International Development; member of the Accounting and Management and the General Management Units; faculty chair of the "Global CEO Program for China," "Building a Global Enterprise in India," and faculty cochair of "Strategic Financial Analysis for Business Evaluation."
  • Jaume Ribera, Professor of Production, Technology, and Operations Management, IESE Business School.
  • Richard H.K. Vietor, Senator John Heinz Professor of Environmental Management. Senior Associate Dean; and member of the Business, Government, and the International Economy Unit.
  • Zhang Weijiong, Professor of Strategy, Vice President and Co-Dean. Member of the Academic Council, CEIBS.
  • Xiaonian Xu, Professor of Economics and Finance, CEIBS.
  • Arthur Yeung, Philips Chair Professor of Human Resource Management, CEIBS. Professor of Business Administration, Ross School of Business, University of Michigan. Associate Dean, CEIBS.
 
   
     
  Admissions  
     
 

EVALUATION AND CERTIFICATION
Participants who have successfully completed this program will be conferred the “Global CEO Program for China Certificate” jointly signed by China Europe International Business School, IESE Business School and Harvard Business School. Please note that attendance at all three modules is mandatory for successful completion of this program. Applications for a single module are not allowed.

LANGUAGE
The official language of the Global CEO Program for China is Chinese. Translation and interpretation to Chinese will be provided for participants.

PROGRAM FEE
The program fee is RMB 420,000, which includes tuition, the fee for translation and interpretation, teaching materials, and board and accommodations in Shanghai, the United States, and Europe. Round-trip airfare to the United States and Europe, as well as visa fees, are not included. Payment is due within 30 days of the date of payment notice. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the payment notice. Cancellation policies are outlined in the program application.

APPLICATION AND ADMISSION PROCESS
To apply for participation in the Global CEO Program for China, candidates are required to complete the application form and mail or fax it to the appropriate CEIBS contact person identified below. The Admissions Committee, which is composed of representatives from CEIBS, IESE and HBS, will review all written applications. The program director also will interview each candidate.

Applications are requested 30 days prior to the program start date. Qualified candidates will be admitted on a rolling, space-available basis, and late applications will be considered only if space permits. For more information, please contact:

Shanghai:
Ms. Julia Zhang, International Programs Manager
Tel: (86 21) 2890 5213 / 138 1897 1933
Fax: (86 21) 2890 5183
Email: zhjulia@ceibs.edu

Beijing:
Mr. Wang Lei
Tel: (86 10) 8296 6686 / 139 1075 0360
Fax: (86 10) 8296 6789
Email: wlei@ceibs.edu

Shenzhen:
Mr. David Peng
Tel: (86 755) 3337 8137 / 139 2460 4653
Fax: (86 755) 3337 8113
Email: pdavid@ceibs.edu

Ms. Maggie Zong
Assistant Director, Emerging Markets
Executive Education
Harvard Business School
Tel: (1 617) 384 5867
Fax: (1 617) 495 4345
Email: mzong@hbs.edu
Harvard Business School
Soldiers Field. Boston, MA U.S.
Post Code: 02163
Website: www.exed.hbs.edu/programs/gcpc/

 
   
     
 

* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details.

 
   
 
Contact
Shanghai: 021 - 2890 5187
Beijing:      010 - 8296 6688
ShenZhen: 0755- 3337 8136
Email: exed@ceibs.edu
   
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  Comments From Participants
 

After taking the Global CEO programme offered by CEIBS, I was deeply impressed by the school's rigorous scholarship. I also learned quite a lot from world-class faculty of CEIBS, IESE and HBS. Although short in time, the program helped us understand how to run a business.

Richard Wang
President
Holley Worldwide Holdings

 

I would like to thank my teachers and fellow participants for giving me the opportunity to take part in the Global CEO programme offered by CEIBS. It was you who gave me the access to an unparalleled programme and make friends with a group of elite students. It is an enormous spiritual wealth for me to "spend" all my life.

Chen Shaoqun
President
Shenzhen Agricultural Products Co., Ltd.

 

Through this wonderful experience, I gained a much deeper understanding of management's role and the requirements for becoming a successful CEO. I am now much more confident in my ability to manage a growing company. If you want to be a better CEO and are willing to work hard, this program delivers the insight and knowledge you need.

Terrance Wang
CEO and Executive Director
Central China Real Estate Holdings Ltd., P.R. China

 

Participating in this program helped me open up my mind and view the overall economic development and industry trends from a global perspective. I acquired new ways of thinking about strategy and finance models. For me, the program was very enlightening.

Guo Wei
President & CEO
Digital China (China) Limited

 

This program can help CEOs find new ways to improve their leadership skills, and that was an important factor for me. It also helped me to understand systematically all the links and aspects of the entire commercial operation of my own company.

Hou Songrong
Chairman & CEO
Konka Group Corporation Ltd.

 

My vision has been broadened through this program! The Case Method is a very good way for me to reflect on my own company's methods to see whether we are going in the right direction or not. I found one of the cases that dealt with HR most helpful in identifying what I needed to improve, particularly in terms of people management.

Dong Mingzhu
President
Gree Electric Appliances Inc. of Zhuhai

 

I've enjoyed engaging in discussion with the other participants - whether we have the same or opposite viewpoints, it helps me to improve myself. I rather prefer people from different industries, because I learn something different from them and vice versa. It's been very enlightening.

Ding Jiansheng
President & General Manager
Yantai Wanhua Polyurethanes Company

     
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