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Programme video CEO past participants share their perspectives regarding the key challenges they face in their businesses, their program expectations, as well as the overall value of the program. Note: Please make sure you have Windows Media Player installed on your computer to view the videos.Go to the download page. |
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Message |
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Dear Chief Executive Officer:
Due to rapid growth over the past several years, Chinese businesses are looking to expand, and many are realizing the need to implement models that have yielded success for other world-class corporations. However, entering the global economy and optimizing competitiveness demand significant insight into the best practices and behaviors of visionary CEOs, particularly in regard to corporate strategy, managing and investing in strategic capital, resource allocation, and other key operational elements.
In 2005, three prestigious business schools - Harvard Business School, China Europe International Business School, and IESE Business School - created an executive education program that addressed the skills executives need to compete against world-class multinationals. The feedback from participants has been overwhelmingly positive, and we are pleased to offer the program again in 2010.
The Global CEO Program for China is designed to help Chinese CEOs integrate vital management concepts with enhanced organizational strategy to improve their effectiveness as leaders as well as the performance of their organizations.
An exceptional faculty team from the three institutions is prepared to guide you through this comprehensive and enlightening experience. As a participant, you will explore proven methodologies, develop new ways of thinking about strategy and finance models, and view economic development and industry trends from a global perspective. Along with a diverse group of elite peers, you will find yourself immersed in interactive lectures with world-renowned faculty, insightful case studies, and self-assessment exercises. You also will gain invaluable international experience and exposure as the program begins in China, moves to Europe, and culminates on the campus of Harvard Business School.
Because the program enables you to step away from your daily responsibilities, you will be afforded the opportunity to think about challenges and opportunities in new strategic ways. Our primary goal is to provide the tools to help you position your organization as a world-class company with sustainable advantage. We hope that you will join us for this year’s Global CEO Program for China.
Sincerely,
Program Co-Directors
Professor Zhang Weijiong, Professor of Management, Director of the Center of Chinese Private Enterprises, Vice President and Co-Dean, Member of the Academic Council, China Europe International Business School
Professor Krishna G. Palepu, Ross Graham Walker Professor of Business Administration and Senior Associate Dean for International Development, Harvard Business School
Professor Jaume Ribera, Professor of Production and Operations Management, IESE Business School, Port of Barcelona Chair in Logistics, China Europe Internatiaonl Business School |
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Description |
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AN UNPARALLELED COLABORATION
China Europe International Business School (CEIBS), IESE Business School (IESE) and Harvard Business School (HBS) have joined academic forces to offer the Global CEO Program for China, which specifically addresses the business and management challenges facing CEOs in China today. Now in its fifth year, this highly specialized general management program brings together an outstanding faculty team and applies the principles of academic rigor and diversity to create an exceptional learning experience.
China Europe International Business School
China Europe International Business School is a pioneer of world-class management education in China and a well-known business school in the Asia Pacific region. Established in 1994 as a joint venture between the European Union and the Municipal Government of Shanghai, CEIBS combines outstanding international management education with profound knowledge of the Chinese business environment. The School’s reputation for excellence has made it the executive education learning partner of choice by a wide variety of leading multinationals and Chinese companies.
IESE Business School
IESE Business School, the graduate school of management of the University of Navarra, is committed to the education and development of business leaders worldwide. The School launched its MBA program in 1964, under the guidance of an advisory committee set up by Harvard Business School and IESE, which continues to meet annually to discuss matters of mutual interest and relevance. The School not only pioneered the concept of executive education for business leaders in Europe, but also initiated joint-venture executive education, a growing tradition among leading business schools. Since its founding in 1958, IESE has served companies and society through high-quality teaching and research, and has become one of the world’s largest producers of business cases.
Harvard Business School
For 100 years, Harvard Business School has been educating leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s first MBA program. A global network of five research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. With a dedication to participant-centered learning, HBS is a long-standing world leader in redefining the nature of management education, in shaping the practice of business in every industry, and in inventing the future of business.
Countrywide economic growth and globalization of the world economy provide an excellent backdrop for businesses in China to develop and prosper on an international scale. However, company growth and sustainability can be threatened by various factors, including industry consolidation, globalization, and economic reform. The task of building strong companies and effectively integrating them into the global marketplace is a difficult, complex undertaking for top corporate executives. To distinguish their companies from the competition, chief executive officers (CEOs) in China must maximize their potential for coping with the changing environment, managing across business disciplines and country borders, and providing organization-wide leadership.
The Global CEO Program for China is a highly specialized executive education initiative that is being offered through an educational partnership among three established business schools?Harvard Business School, China Europe International Business School, and IESE Business School. Recognizing that companies succeed through individual initiatives and organizational excellence, the program is designed especially for Chinese CEOs who are in a position to review, reflect, and make breakthroughs in both of these areas.
Leveraging the acclaimed case method pioneered by HBS, the program enhances leadership skills by helping you to broaden your business knowledge and to acquire strategic vision in both a Chinese and a global business context. You will leave the program with a new level of readiness that is necessary to meet current and future challenges and to capitalize on opportunities around the world. |
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Objective |
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The Global CEO Program for China is an unparalleled opportunity for CEOs in China to gain new insights with respect to important social, cultural, political, and economic factors that significantly influence business in the global marketplace. Through in-depth examination of critical issues, business developments, and emerging trends, you will learn what is required of yourself?and your organization?to create and sustain value throughout the enterprise.
Specifically, the program enhances your capacity to:
- Respond to the challenges of a competitive global environment
- Formulate strategic objectives and implement strategies for creating competitive advantage and stakeholder value
- Build management systems and organizational processes that facilitate execution excellence
- Understand and manage the change process needed to create a world-class company
- Lead with wisdom, integrity, and vision, while encouraging others to do the same
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Participants |
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The Global CEO Program for China is developed for CEOs, board chairs, and chief decision makers who have more than 10 years’ experience in senior management at successful, fast-growing companies in China.
Participants are seasoned business leaders who represent state-owned enterprises, privately owned enterprises, and Chinese companies. These companies not only should be leaders in their industry, but also should demonstrate strong business ethics and social responsibility. The goal is to assemble an exclusive group of top executives who represent diverse companies and industries, have a proven record for leading and implementing strategic change, and exhibit high potential for contributing to and enriching the program experience. |
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Benefits |
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The program’s integrated learning environment creates an unrivaled opportunity for individual development, ongoing exchange with peers, and action learning.
Case Method Developed by HBS, the case method has been long recognized as an incredibly powerful business educational tool. Moreover, the program faculty’s leadership and expertise in case writing and teaching add a powerful dimension to the learning experience. You will engage in an interactive learning process that replicates executive decision making in actual business situations. Incorporating both written and “live” case studies that offer multiple levels of learning, the program compels executives to identify relevant issues and to apply practical business lessons to their own situations and companies.
Dynamic Interaction All program activities are structured to foster formal and informal interchange among high-level peers from different backgrounds, companies, and industries, as well as with the faculty members from the collaborating business schools. Classroom discussions, case studies, team projects, and study groups promote the exchange of ideas and experiences; stimulate fresh thinking; and encourage different points of view. This shared learning creates a unique opportunity for you to reexamine and reformulate your goals and strategies, both professionally and personally.
Action Orientation The program’s action-oriented team approach, driven by HBS’s participant-centered methodology, helps you to apply your personal experience and new business knowledge to generate solutions in real time. While examining strategic issues, you are encouraged to consider specific areas for application, particularly how you can leverage structure, processes, culture, and incentives to implement strategic change within your organization. |
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Schedule |
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The comprehensive curriculum explores the CEO’s role as it relates to various strategic, governmental, investor, market, and societal concerns, and also examines the impact of the new world order on the Chinese economy. Three learning modules address important skill development areas, business phenomena, and operational aspects, including:
PRE-MATRICULATION MODULE (Optional)
China Europe International Business School, Shanghai, China February 25-27, 2010
MODULE ONE
China Europe International Business School, Shanghai, China March 14-19, 2010
- Competitive Strategy
- Marketing Strategy
- Strategic Human Resources
- Strategic Operations Management
MODULE TWO
IESE Business School, Barcelona, Spain May 2-7, 2010
- Entrepreneurial Management
- Global Marketing
- Performance Measurement and Control
- Capital Markets
MODULE THREE
Harvard Business School, Boston, U.S. July 25-31, 2010
- Business, Government, and the International Economy
- Entrepreneurship
- Leadership
- Corporate Governance
- Negotiation: Deal Making
FOLLOW-UP ACTIVITIES
- Participate in roundtable conferences
- Communicate with professors from HBS, CEIBS, and IESE; write cases; and engage in other exchange opportunities
Note: Curriculum structure and faculty are subject to change without notice. |
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Faculty |
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The elite teaching faculty is drawn from China Europe International Business School, IESE Business School and Harvard Business School. Through their research, teaching, and hands-on experience as business executives, consultants, board directors, they remain connected to the business community and make significant contributions to the practice of management.
Faculty will include:
- Willem Burgers, Bayer Chair in Strategy and Marketing, Professor of Marketing and Strategy, CEIBS.
- Antonio Dávila, Associate Professor of Accounting and Control and Entrepreneurship, IESE Business School.
- Ding Yuan, Professor of Accounting, CEIBS.
- Xu Dingbo, Professor of Accounting, CEIBS.
- Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration. Member of the General Management Unit.
- Andrew P. McAfee, Associate Professor of Business Administration. Member of the Technology and Operations Management Unit.
- José Luis Nueno, Professor of Marketing, IESE Business School.
- Pedro Nueno, Professor of Entrepreneurship, IESE Business School.
- Krishna G. Palepu, Ross Graham Walker Professor of Business Administration. Senior Associate Dean for International Development; member of the Accounting and Management and the General Management Units; faculty chair of the "Global CEO Program for China," "Building a Global Enterprise in India," and faculty cochair of "Strategic Financial Analysis for Business Evaluation."
- Jaume Ribera, Professor of Production, Technology, and Operations Management, IESE Business School.
- Richard H.K. Vietor, Senator John Heinz Professor of Environmental Management. Senior Associate Dean; and member of the Business, Government, and the International Economy Unit.
- Zhang Weijiong, Professor of Strategy, Vice President and Co-Dean. Member of the Academic Council, CEIBS.
- Jinglian Wu, Bao Steel Chair Professor of Economics, CEIBS.
- Xiaonian Xu, Professor of Economics and Finance, CEIBS.
- Arthur Yeung, Philips Chair Professor of Human Resource Management, CEIBS. Professor of Business Administration, Ross School of Business, University of Michigan. Associate Dean, CEIBS.
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Admissions |
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EVALUATION/CERTIFICATION
Participants who have successfully completed this program will be conferred the “Global CEO Program for China Certificate” jointly signed by China Europe International Business School, IESE Business School and Harvard Business School. Please note that attendance at all three modules is mandatory for successful completion of this program. We will not accept applications for a single module.
LANGUAGE
The official language of the Global CEO Program for China is Chinese. Translation and interpretation to Chinese will be provided for participants.
PROGRAM FEE
The program fee is RMB 380,000, which includes tuition, the fee for translation and interpretation, teaching materials, and board and accommodations in Shanghai, the United States, and Europe. Round-trip airfare to the United States and Europe, as well as visa fees, are not included. Payment is due within 30 days of the date of payment notice. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the payment notice. Cancellation policies are outlined in the program application.
APPLICATION AND ADMISSION PROCESS
To apply for participation in the Global CEO Program for China, candidates are required to complete the application form and mail or fax it to the appropriate CEIBS contact person identified below. The Admissions Committee, which is composed of representatives from CEIBS, IESE and HBS, will review all written applications. The program director also will interview each candidate.
Applications are requested 30 days prior to the program start date. Qualified candidates will be admitted on a rolling, space-available basis, and late applications will be considered only if space permits. For more information, please contact:
Mr. Gordon Gao
Account Director, Executive Education
Tel: (86 21) 2890 5185 / 136 0164 2143
Fax: (86 21) 2890 5183
Email: ggordon@ceibs.edu
Ms. Sindy Xu
Program Manager, Executive Education
Tel: (86 21) 2890 5191
Fax: (86 21) 2890 5183
Email: xsindy@ceibs.edu
China Europe International Business School
699 Hongfeng Road, Pudong, Shanghai, 201206, China
Ms. Maggie Zong
Assistant Director, Emerging Markets
Executive Education
Harvard Business School
Tel: (1 617) 384 5867
Fax: (1 617) 495 4781
Email: mzong@hbs.edu |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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