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Programme video CEO past participants share their perspectives regarding the key challenges they face in their businesses, their program expectations, as well as the overall value of the program. Note: Please make sure you have Windows Media Player installed on your computer to view the videos.Go to the download page. |
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Description |
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AN UNPARALLELED COLABORATION
Now in its sixth year, this highly specialized general management program brings together an outstanding faculty team and applies the principles of academic rigor and diversity to create an exceptional learning experience. China Europe International Business School (CEIBS), IESE Business School (IESE), and Harvard Business School (HBS) have joined academic forces to offer the Global CEO Program for China, which specifically addresses the business and management challenges facing CEOs in China today.
China Europe International Business School
China Europe International Business School is a pioneer of world-class management education in China and a well-known business school in the Asia Pacific region. Established in 1994 as a joint venture between the European Union and the Municipal Government of Shanghai, CEIBS combines outstanding international management education with profound knowledge of the Chinese business environment. The School’s reputation for excellence has made it the executive education learning partner of choice by a wide variety of leading multinationals and Chinese companies.
IESE Business School
IESE Business School, the graduate school of management of the University of Navarra, is committed to the education and development of business leaders worldwide. The School launched its MBA program in 1964, under the guidance of an advisory committee set up by Harvard Business School and IESE, which continues to meet annually to discuss matters of mutual interest and relevance. The School not only pioneered the concept of executive education for business leaders in Europe, but also initiated joint-venture executive education, a growing tradition among leading business schools. Since its founding in 1958, IESE has served companies and society through high-quality teaching and research, and has become one of the world’s largest producers of business cases.
Harvard Business School
For 100 years, Harvard Business School has been educating leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s first MBA program. A global network of five research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. With a dedication to participant-centered learning, HBS is a long-standing world leader in redefining the nature of management education, in shaping the practice of business in every industry, and in inventing the future of business.
Countrywide economic growth and globalization of the world economy provide an excellent backdrop for businesses in China to develop and prosper on an international scale. However, company growth and sustainability can be threatened by various factors, including industry consolidation, globalization, and economic reform. The task of building strong companies and effectively integrating them into the global marketplace is a difficult, complex undertaking for top corporate executives. To distinguish their companies from the competition, chief executive officers (CEOs) in China must maximize their potential for coping with the changing environment, managing across business disciplines and country borders, and providing organization-wide leadership.
The Global CEO Program for China is a highly specialized executive education initiative that is being offered through an educational partnership among three established business schools -- China Europe International Business School, IESE Business School, and Harvard Business School. Recognizing that companies succeed through individual initiatives and organizational excellence, the program is designed especially for Chinese CEOs who are in a position to review, reflect on, and make breakthroughs in both of these areas.
Leveraging the acclaimed case method pioneered by HBS, the program enhances leadership skills by helping you to broaden your business knowledge and to acquire strategic vision in both a Chinese and a global business context. You will leave the program better prepared to meet current and future challenges and to capitalize on opportunities around the world. |
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Objective |
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The Global CEO Program for China is an exceptional opportunity for CEOs in China to gain new insights into the major social, cultural, political, and economic factors that significantly impact business in the global marketplace. Through in-depth examination of critical issues, business developments, and emerging trends, you will gain the necessary leadership skills to create and sustain value throughout your enterprise.
Specifically, the program enhances your capacity to:
- Respond to the challenges of a competitive global environment
- Formulate strategic objectives and implement strategies for creating competitive advantage and stakeholder value
- Build management systems and organizational processes that facilitate execution excellence
- Understand and manage the change process needed to create a world-class company
- Lead with wisdom, integrity, and vision, while encouraging others to do the same
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Participants |
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The Global CEO Program for China is developed for CEOs, board chairs, and chief decision makers who have more than 10 years’ experience in senior management at successful, fast-growing companies in China.
Participants are seasoned business leaders who represent state-owned enterprises, privately owned enterprises, and Chinese companies. These companies not only should be leaders in their industry, but also should demonstrate strong business ethics and social responsibility. The goal is to assemble an exclusive group of top executives who represent diverse companies and industries, have a proven record of leading and implementing strategic change, and exhibit high potential for contributing to and enriching the program experience. |
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Benefits |
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The program’s integrated learning environment creates an unrivaled opportunity for individual development, ongoing exchange with peers, and action learning.
Case Method Developed by HBS, the case method has been long recognized as an incredibly powerful business educational tool. Moreover, the program faculty’s leadership and expertise in case writing and teaching add a powerful dimension to the learning experience. You will engage in an interactive learning process that replicates executive decision making in actual business situations. Incorporating both written and "live" case studies that offer multiple levels of learning, the program compels executives to identify relevant issues and to apply practical business lessons to their own situations and companies.
Dynamic Interaction All program activities are structured to foster formal and informal interchange among high-level peers from different backgrounds, companies, and industries, as well as with the faculty members from the collaborating business schools. Classroom discussions, case studies, team projects, and study groups promote the exchange of ideas and experiences; stimulate fresh thinking; and encourage different points of view. This shared learning creates a unique opportunity for you to reexamine and reformulate your goals and strategies, both professionally and personally. Action Orientation The program’s action-oriented team approach, driven by HBS’s participant-centered methodology, helps you to apply your personal experience and new business knowledge to generate solutions in real time. While examining strategic issues, you are encouraged to consider specific areas for application, particularly how you can leverage structure, processes, culture, and incentives to implement strategic change within your organization. |
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Schedule |
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The comprehensive curriculum explores the CEO’s role as it relates to various strategic, governmental, investor, market, and societal concerns, and also examines the impact of the new world order on the Chinese economy. Three learning modules address important skill development areas, business phenomena, and operational aspects, including:
PRE-MATRICULATION MODULE (Optional) China Europe International Business School, Shanghai, China February, 2011
MODULE ONE China Europe International Business School, Shanghai, China March 27- April 1, 2011
- Competitive Strategy
- Marketing Strategy
- Strategic Human Resources
- Strategic Operations Management
MODULE TWO IESE Business School, Barcelona, Spain June 5-10, 2011
- Entrepreneurial Management
- Global Marketing
- Performance Measurement and Control
- Capital Markets
MODULE THREE Harvard Business School, Boston, U.S. July 24-29, 2011
- Business, Government, and the International Economy
- Entrepreneurship
- Leadership
- Innovation in Emerging Markets
- Negotiation: Deal Making
FOLLOW-UP ACTIVITIES
- Participate in roundtable conferences
- Communicate with professors from HBS, CEIBS, and IESE; write cases; and engage in other exchange opportunities
Note: Curriculum structure and faculty are subject to change without notice. |
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Faculty |
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The distinguished teaching faculty is drawn from China Europe International Business School, IESE Business School, and Harvard Business School. Through their research, teaching, and hands-on experience as business executives, consultants, and board directors, they remain connected to the global business community and make significant contributions to the practice of management.
Faculty will include:
- Wang Gao, Professor of Marketing, CEIBS
- Antonio Dávila, Associate Professor of Accounting and Control and Entrepreneurship, IESE Business School.
- Ding Yuan, Professor of Accounting, CEIBS.
- Xu Dingbo, Professor of Accounting, CEIBS.
- Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration. Member of the General Management Unit.
- Andrew P. McAfee, Associate Professor of Business Administration. Member of the Technology and Operations Management Unit.
- José Luis Nueno, Professor of Marketing, IESE Business School.
- Pedro Nueno, Professor of Entrepreneurship, IESE Business School.
- Krishna G. Palepu, Ross Graham Walker Professor of Business Administration. Senior Associate Dean for International Development; member of the Accounting and Management and the General Management Units; faculty chair of the "Global CEO Program for China," "Building a Global Enterprise in India," and faculty cochair of "Strategic Financial Analysis for Business Evaluation."
- Jaume Ribera, Professor of Production, Technology, and Operations Management, IESE Business School.
- Richard H.K. Vietor, Senator John Heinz Professor of Environmental Management. Senior Associate Dean; and member of the Business, Government, and the International Economy Unit.
- Zhang Weijiong, Professor of Strategy, Vice President and Co-Dean. Member of the Academic Council, CEIBS.
- Xiaonian Xu, Professor of Economics and Finance, CEIBS.
- Arthur Yeung, Philips Chair Professor of Human Resource Management, CEIBS. Professor of Business Administration, Ross School of Business, University of Michigan. Associate Dean, CEIBS.
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Admissions |
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EVALUATION AND CERTIFICATION Participants who have successfully completed this program will be conferred the “Global CEO Program for China Certificate” jointly signed by China Europe International Business School, IESE Business School and Harvard Business School. Please note that attendance at all three modules is mandatory for successful completion of this program. Applications for a single module are not allowed.
LANGUAGE The official language of the Global CEO Program for China is Chinese. Translation and interpretation to Chinese will be provided for participants.
PROGRAM FEE The program fee is RMB 420,000, which includes tuition, the fee for translation and interpretation, teaching materials, and board and accommodations in Shanghai, the United States, and Europe. Round-trip airfare to the United States and Europe, as well as visa fees, are not included. Payment is due within 30 days of the date of payment notice. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the payment notice. Cancellation policies are outlined in the program application.
APPLICATION AND ADMISSION PROCESS To apply for participation in the Global CEO Program for China, candidates are required to complete the application form and mail or fax it to the appropriate CEIBS contact person identified below. The Admissions Committee, which is composed of representatives from CEIBS, IESE and HBS, will review all written applications. The program director also will interview each candidate.
Applications are requested 30 days prior to the program start date. Qualified candidates will be admitted on a rolling, space-available basis, and late applications will be considered only if space permits. For more information, please contact:
Shanghai: Ms. Julia Zhang, International Programs Manager Tel: (86 21) 2890 5213 / 138 1897 1933 Fax: (86 21) 2890 5183 Email: zhjulia@ceibs.edu
Beijing: Mr. Wang Lei Tel: (86 10) 8296 6686 / 139 1075 0360 Fax: (86 10) 8296 6789 Email: wlei@ceibs.edu
Shenzhen: Mr. David Peng Tel: (86 755) 3337 8137 / 139 2460 4653 Fax: (86 755) 3337 8113 Email: pdavid@ceibs.edu
Ms. Maggie Zong Assistant Director, Emerging Markets Executive Education Harvard Business School Tel: (1 617) 384 5867 Fax: (1 617) 495 4345 Email: mzong@hbs.edu Harvard Business School Soldiers Field. Boston, MA U.S. Post Code: 02163 Website: www.exed.hbs.edu/programs/gcpc/ |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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