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Description |
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This course examines how firms achieve and sustain superior performance through the development and implementation of competitive business strategy. To accomplish this objective, participants are provided with the tools to conduct a structural industry analysis, assess change drivers, and possible strategic options. Participants will also learn how to conduct a company assessment and develop well thought-out recommendations for implementation. The programme emphasises modern concepts and how they are practically applied to business. |
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Objective |
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The objective of this programme is to explore how firms achieve superior performance through the development of sound competitive strategy, and provide strategic tools to open the doors to new, profitable directions for the participant's organisation. |
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Participants |
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- Executives who manage business units with a profit or loss responsibility, and wish to improve short and long-term business performance
- Business and public sector leaders currently on strategy assignments, who need a thorough immersion in strategic thinking and practice
- Senior functional leaders and planners from marketing, finance and investment, sales development, product management and technology, who are involved in strategy formulation
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Benefits |
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Participants in this programme will be able to:
- Gain an understanding of competitive strategy and industry dynamics
- Think forward - identify new ways to create value for the organisation
- Use Structural Industry Analysis to evaluate entire markets
- Incorporate practical tools to improve your strategic decision-making
- Correctly reposition products and services, and to kick start profitability
- Extract maximum value from every strategic situation
- Receive insight into how to articulate the strategy for organisational impact
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Coverage |
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- Development of industry analysis tools
- Understand sources of profitability
- Examine possible strategic directions in your industry
- Assess your own firm’s possibilities in the competitive landscape
- Discuss possible growth strategies through acquisitions and internationalisation
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Faculty |
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Professor Per Jenster, Programme Director |
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Venue |
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Shanghai (CEIBS campus, 699 Hongfeng Road, Pudong, Shanghai) |
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Admissions |
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Applications are reviewed as they arrive. Completed applications must be received 20 working days before the start of the programme. Any applications received after that date will be considered on a space-available basis. Please address all applications and enquiries to our customer service team in Shanghai, Beijing or Shenzhen.
If a confirmed booking is cancelled within 15 working days of the start of the programme, or if the applicant fails to attend the programme, a cancellation fee equaling to 20 percent of the total programme fee will be charged. If an applicant is unable to attend the programme, the applicant may transfer to another CEIBS Executive Education programme within the same calendar year. When a request to substitute participant(s) for the same programme is made less than 15 working days prior to the start of the programme, we are unable to guarantee the seat(s). |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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