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Programme video Note: Please make sure you have Windows Media Player installed on your computer to view the videos.Go to the download page. |
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Message |
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Dear Executive,
Confucius once said that if we are in a boat going up the river, we cannot stand still; we either have to be moving forward or the current will take us backwards. As business continues to become more global, as customers become more sophisticated and demanding and as competition and technology are changing ever more rapidly, we as managers and leaders cannot stand still or the economic and competitive currents will take us backwards.
The CEIBS Diploma in Management Programme (DIMP) is designed to provide you with new mental models, processes, tools and skills to help assure your continued development as an effective manager and leader. Working with professors who are in touch with the latest developments in business and who have extensive China business experience and teaming with classmates who are successful managers and leaders from a variety of industries, you will have an exciting and useful learning experience in the DIMP and take away many lessons you can apply in your current and future positions.
The DIMP is not passive listening to lectures. You will be an active participant in the learning process, through case studies, experiential exercises, teamwork and active discussions with your professors and classmates. The curriculum is up to date and flexible. Among the areas you will explore are introduction to management, marketing, accounting and finance, operations management, strategic management, organisation and leadership, project management, and a business game where you and your teammates manage a company is a simulated environment, in competition with other teams, while integrating the various functional perspectives into a general management perspective. You will also have a choice of two electives that will allow you to tailor your programme to best meet your career development needs and be of most value to you and your company.
CEIBS is ranked by Financial Times as one of the leading business schools of executive education in China and Asia. Looking forward to meeting you in DIMP. If you need additional information, please visit our website at www.ceibs.edu or call our offices in Shanghai, Beijing, or Shenzhen.
Sincerely,
William H. Mobley, Ph.D.
Professor of Management
Programme Director |
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Description |
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The Diploma in Management Programme is aimed at ambitious managers who have already distinguished themselves and are on a fast track of management development. By focusing on the individual, this programme enables participants to step back from their daily responsibilities and gain a broad, integrated perspective of general management. The Diploma in Management Programme specifically helps managers understand their role in their company, learn how to manage up, down, across and outside of their company's organisation, perform a working assessment of their organisation and formulate solutions to individual job challenges. The programme is divided into two parts - a compulsory section of eight modules and an elective section of two modules. Each compulsory module is presented in a single four-day session across a weekend from June 2008 to the second half of 2009. The timing of the elective modules, which are offered in 2009, depends entirely on the individual participant's speciality and choice. |
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Objective |
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The objective of the programme is to provide participants with a sound business and management foundation that will enhance their performance within a profit-oriented company. |
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Participants |
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The course is aimed at fast-track management staff who have been identified by senior executives in their companies as having high management potential. |
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Benefits |
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Benefits to Participants
This programme will provide participants with:
- a firm foundation in the fundamentals of management, including skills in various functional areas
- a broad holistic approach to management that emphasises the importance of the big picture over day-to-day problems
- an understanding of their individual strengths and weaknesses as future leaders
- the chance to tap into the latest thinking on key business issues
- opportunities to develop a personal network of useful contacts
- the ability to deal with complex issues with increased analytical problem-solving and decision-making capability
- a distinct awareness of the competencies required to manage effectively in the workplace
- an understanding of comprehensive business issues other than their own
- the knowledge that they have mixed with managers from a wide range of backgrounds and industries
- access to all facilities (library and computer centre) and activities (e.g. Executive Forum) of the school
- membership in the CEIBS alumni association
Benefits to the Sponsoring Company
The CEIBS Diploma in Management Programme offers the participant's employer the following opportunities:
- to invest in the organisation's future by cultivating and retaining high potential management staff
- to ensure young managers are in line with latest management techniques and introduce new ideas into the organisation's operations
- to develop a professional management team with comprehensive management knowledge
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Coverage |
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Compulsory Modules
In order to enhance the relevance for both the participants and their companies, the programme has been structured into two parts, one part compulsory and the other part elective. The compulsory part includes eight regular modules covering a range of functional areas as well as the skills necessary for managerial advancement. During these eight modules, participants will gain a comprehensive knowledge in business management. These eight modules are:
• Module 1: Introduction to Management (June 5-8, 2008)
The primary goal of this module is to give participants a foundation in basic management thinking and practice, and to familiarise participants with different teaching styles and methodologies used in the programme. Working in organisations means working with people. It is important to understand why people in organisations behave the way they do. In short, this module will prepare you to manage employees and make sense of organisations. It is designed to change the way you approach problem solving and decision-making.
• Module 2: Macro Economics and Strategic Management (July 2-5, 2008)
This module seeks to integrate much of the knowledge you have gained in previous functional subject areas. It deals with strategic decisions at the business and corporate levels that affect competitive advantage and long and short-term performance of the firm. Topics include the direction setting task, strategic analysis, competitive strategy, corporate growth strategy, corporate restructuring, and managing strategic changes.
• Module 3: Marketing (September 12-15, 2008)
The objective of this module is to provide the participants with an in-depth and practical understanding of marketing within a Western company in China. The module examines how successful companies develop, implement and evaluate their marketing plans and programmes.
• Module 4: Introduction to Accounting and Finance (October 24-27, 2008)
This module covers the accounting principles of internal planning and control, decision-making and performance evaluation of business units. It also introduces concepts used in management accounting. In addition to accounting, it will present theories and practices of financial management. The module includes analysis of financial information, corporate financial planning and control, working capital management and investment analysis.
• Module 5: Operations Management (December 3-6, 2008)
The aim of this module is to introduce participants to the critical aspects of business processes in a firm. Throughout the module, participants will get acquainted with the basic variables of a business process and the tools and concepts to describe, understand, manage and improve on such a system.
• Module 6: Organisation and Leadership (April 12-15, 2009, TBC)
The objective of this module is to equip participants with a better understanding of the dynamics within organisations and the requirements for leadership in facilitating co-operation and change. It will help participants become more effective leaders by increasing their flexibility as leaders. It supplies insights to enable change within organisations without creating resistance to change.
• Module 7: Project Management (June 25-28, 2009, TBC)
The objective of the module is to introduce participants to the project management process, to increase their awareness of potential risks, and to extend their knowledge and skills so that they can define, implement and evaluate projects using the best professional practices.
• Module 8: Business Game (December 14-17, 2009, TBC)
During the final module, participants will work in teams managing a company in a simulated environment. It is a comprehensive simulation in international management and covers different aspects of managing an international business. The simulation will involve active learning and is complemented with lectures on concepts linked to simulation.
Elective Modules
After completing the eight compulsory modules, participants will begin an elective course of two modules. These two modules can be chosen according to the participants’ own speciality from our short open programmes. The electives provide flexibility in both timing and subject matter. Participants will obtain advanced and in-depth learning that builds on the knowledge gained from the compulsory modules. They will be informed about the availability of electives on the completion of the compulsory modules.
Each module in the compulsory part lasts four days and is given approximately once every one and half months. The elective modules must be finished within the year of 2009. The programme will start in June 2008, and will be held in Shanghai. |
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Faculty |
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Professor William Mobley, Programme Director
Professor Keith Goodall
Professor Bala Ramasamy
Professor Per Jenster
Professor Willem Burgers
Professor Kalun Tse
Professor Jaume Ribera
Professor Andre Wierdsma
Professor Karen Brown
Professor Gerald Fryxell |
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Admissions |
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Selection Process:
- Proficiency in spoken and written English
- Relevant work experience
- A letter of recommendation from a senior manager within the candidate's organisation
- A statement from the candidate's company releasing him or her for training
- A successful interview
To assess the qualifications and suitability of applicants, the following materials are required:
- an application form in English
- a letter of recommendation
- a statement from the financial sponsor
- a work release statement from the sponsoring company
- three recent ID-size photographs
Only a complete application will be considered by the Admission Committee. Applicants whose applications are received before April 15th, 2008 and who have succeeded in the interview are guaranteed a place in the programme. Applications received after this date will be handled on a space-available basis.
Programme sponsorship:
Participants in the Diploma in Management Programme must be nominated, sponsored and financially supported by their current employer. All sponsoring organisations must agree to provide CEIBS with a candid evaluation of the candidate's abilities and future prospects within the company. In addition, the sponsor organisation must agree to assume all fees, provide for reasonable expenses and relieve participants of work responsibilities during the programme. Please address enquiries and requests for applications to our customer service team in Shanghai, Beijing and Shenzhen.
Contact us
Ms. Angela Tian
Tel: (86 21) 2890 5302
Mobile: 13816130577
Fax: (86 21) 2890 5183
E-mail: tangela@ceibs.edu
Ms. Peggy Pan
Tel: (86 21) 2890 5235
Fax: (86 21) 2890 5183
E-mail: ppeggy@ceibs.edu |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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