A Multi-Modular Programme Specifically Designed for CEOs of Leading Chinese Enterprises

• 2009.03.15   Modular   [Shanghai/Barcelona/Boston]   English and Chinese with simultaneous interpretation

Programme video

CEO past participants share their perspectives regarding the key challenges they face in their businesses, their program expectations, as well as the overall value of the program.

Go to the download page.

Dear Chief Executive Officer:

Due to rapid growth over the past several years, Chinese businesses are looking to expand, and many are realizing the need to implement models that have yielded success for other world-class corporations. However, entering the global economy and optimizing competitiveness demand significant insight into the best practices and behaviors of visionary CEOs, particularly in regard to corporate strategy, managing and investing in strategic capital, resource allocation, and other key operational elements.

In 2005, three prestigious business schools - Harvard Business School, China Europe International Business School, and IESE Business School - created an executive education program that addressed the skills executives need to compete against world-class multinationals. The feedback from participants has been overwhelmingly positive, and we are pleased to offer the program again in 2008.

The Global CEO Program for China is designed to help Chinese CEOs integrate vital management concepts with enhanced organizational strategy to improve their effectiveness as leaders as well as the performance of their organizations.

An exceptional faculty team from the three institutions is prepared to guide you through this comprehensive and enlightening experience. As a participant, you will explore proven methodologies, develop new ways of thinking about strategy and finance models, and view economic development and industry trends from a global perspective. Along with a diverse group of elite peers, you will find yourself immersed in interactive lectures with world-renowned faculty, insightful case studies, and self-assessment exercises. You also will gain invaluable international experience and exposure as the program begins in China, moves to Europe, and culminates on the campus of Harvard Business School.

Because the program enables you to step away from your daily responsibilities, you will be afforded the opportunity to think about challenges and opportunities in new strategic ways. Our primary goal is to provide the tools to help you position your organization as a world-class company with sustainable advantage. We hope that you will join us for this year’s Global CEO Program for China.

Sincerely,

Program Co-Directors

Professor Zhang Weijiong, Professor of Management, Director of the Center of Chinese Private Enterprises, Vice President and Co-Dean, Member of the Academic Council, China Europe International Business School

Professor Krishna G. Palepu, Ross Graham Walker Professor of Business Administration and Senior Associate Dean for International Development, Harvard Business School

Professor Jaume Ribera, Professor of Production and Operations Management, IESE Business School, Port of Barcelona Chair in Logistics, China Europe Internatiaonl Business School

Harvard Business School (HBS), China Europe International Business School (CEIBS), and IESE Business School (IESE) have joined academic forces to design, develop, and deliver the Global CEO Program for China, which specifically addresses the business and management challenges facing CEOs in China today. Now in its fourth year, this highly specialized general management program brings together an outstanding faculty team and applies the principles of academic rigor and diversity to create an exceptional learning experience.

Countrywide economic growth and globalization of the world economy provide an excellent backdrop for businesses in China to develop and prosper on an international scale. However, company growth and sustainability can be threatened by various factors, including industry consolidation, globalization, and economic reform. The task of building strong companies and effectively integrating them into the global marketplace is a difficult, complex undertaking for top corporate executives. To distinguish their companies from the competition, chief executive officers (CEOs) in China must maximize their potential for coping with the changing environment, managing across business disciplines and country borders, and providing organization-wide leadership.

The Global CEO Program for China is a highly specialized executive education initiative that is being offered through an educational partnership among three established business schools - Harvard Business School, China Europe International Business School, and IESE Business School. Recognizing that companies succeed through individual initiatives and organizational excellence, the program is designed especially for Chinese CEOs who are in a position to review, reflect, and make breakthroughs in both of these areas.

Leveraging the acclaimed case method pioneered by HBS, the program enhances leadership skills by helping you to broaden your business knowledge and to acquire strategic vision in both a Chinese and a global business context. You will leave the program with a new level of readiness that is necessary to meet current and future challenges and to capitalize on opportunities around the world.

The Global CEO Program for China is an unparalleled opportunity for CEOs in China to gain new insights with respect to important social, cultural, political, and economic factors that significantly influence business in the global marketplace. Through in-depth examination of critical issues, business developments, and emerging trends, you will learn what is required of yourself - and your organization - to create and sustain value throughout the enterprise.

Specifically, the program enhances your capacity to:

• Respond to the challenges of a competitive global environment
• Formulate strategic objectives and implement strategies for creating competitive advantage and stakeholder value
• Build management systems and organizational processes that facilitate execution excellence
• Understand and manage the change process needed to create a world-class company
• Lead with wisdom, integrity, and vision, while encouraging others to do the same

The Global CEO Program for China is developed for CEOs, board chairs, and chief decision makers who have more than 10 years’ experience in senior management at successful, fast-growing companies in China.

Participants are seasoned business leaders who represent state-owned enterprises, privately owned enterprises, and Chinese companies. These companies not only should be leaders in their industry, but also should demonstrate strong business ethics and social responsibility. The goal is to assemble an exclusive group of top executives who represent diverse companies and industries, have a proven record for leading and implementing strategic change, and exhibit high potential for contributing to and enriching the program experience for all.

The program’s integrated learning environment creates an unrivaled opportunity for individual development, ongoing exchange with peers, and action learning.

Case Method The case method developed by HBS has been long recognized as an incredibly powerful business education tool. Moreover, the program faculty’s leadership and expertise in case writing and teaching add a powerful dimension to the learning experience. You will engage in an interactive learning process that replicates executive decision making in actual business situations. Incorporating both written and “live” case studies that offer multiple levels of learning, the program compels executives to identify relevant issues and to apply practical business lessons to their own situations and companies. 

Dynamic Interaction All program activities are structured to foster formal and informal interchange among high-level peers from different backgrounds, companies, and industries, as well as with the faculty members from the collaborating business schools. Classroom discussions, case studies, team projects, and study groups promote the exchange of ideas and experiences; stimulate fresh thinking; and encourage different points of view. This shared learning creates a unique opportunity for you to reexamine and reformulate your goals and strategies, both professionally and personally.
  
Action Orientation The program’s action-oriented team approach, driven by HBS’s participant-centered methodology, helps you to apply your personal experience and new business knowledge to generate solutions in real time. While examining strategic issues, you are encouraged to consider specific areas for application, particularly how you can leverage structure, processes, culture, and incentives to implement strategic change within your organization.

EVALUATION/CERTIFICATION
Participants who have successfully completed this program will be conferred the “Global CEO Program for China Certificate” jointly signed by Harvard Business School, China Europe International Business School, and IESE Business School. Please note that attendance at all three modules is mandatory for successful completion of this program. We will not accept applications for a single module.

The comprehensive curriculum explores the CEO’s role as it relates to various strategic, governmental, investor, market, and societal concerns, and also examines the impact of the new world order on the Chinese economy. The three learning modules address important skill development areas, business phenomena, and operational aspects, including:

PRE-MATRICULATION MODULE (Optional)
China Europe International Business School, Shanghai, China   Late February, 2009 (TBD)

• Finance and Accounting
  

MODULE ONE
China Europe International Business School, Shanghai, China   March 15-20, 2009

• Competitive Strategy
• Marketing Strategy
• Strategic Human Resources
• Guest Lecture: Globalization Challenges for Chinese Companies

MODULE TWO
IESE Business School, Barcelona, Spain   May 10-15, 2009

• Corporate Finance
• Strategic Operations Management
• Global Marketing
• Performance Measurement and Control
• The Role of the CEO

MODULE THREE
Harvard Business School, Boston, U.S.    June 21-26, 2009

• Business, Government, and the International Economy
• Entrepreneurship
• Leadership
• Corporate Governance
• Negotiation: Deal Making

FOLLOW-UP ACTIVITIES

• Join CEIBS CEO Learning Consortium and participate in roundtable conferences
• Communicate with professors from HBS, CEIBS and IESE, write cases and others

Note: Curriculum structure and faculty are subject to change without notice.

The elite teaching faculty - drawn from Harvard Business School, China Europe International Business School, and IESE Business School - comprises a team of educators who have distinguished academic and professional reputations. Through their research on business issues, teaching in executive programs, and hands-on experience as business executives, consultants, advisers, corporate board directors, and members of professional associations, they remain connected to the business community worldwide and make significant contributions to the practice of management. As authors and coauthors, program faculty members have produced innumerable books, cases, articles, and academic papers, many of which are global in both outlook and content, and have been published internationally.

Faculty will include:

• Willem Burgers, Bayer Chair in Strategy and Marketing, Professor of Marketing and Strategy, CEIBS.
• Antonio Dávila, Associate Professor of Accounting and Control and Entrepreneurship, IESE Business School.
• Yuan Ding, Professor of Accounting, CEIBS.
• Xu Dingbo, Professor of Accounting, CEIBS.
• Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration. Member of the General Management Unit.
• Andrew P. McAfee, Associate Professor of Business Administration. Member of the Technology and Operations Management Unit.
• José Luis Nueno, Professor of Marketing, IESE Business School.
• Pedro Nueno, Professor of Entrepreneurship, IESE Business School.
• Krishna G. Palepu, Ross Graham Walker Professor of Business Administration. Senior Associate Dean for International Development; member of the Accounting and Management and the General Management Units; faculty chair of the "Global CEO Program for China," "Building a Global Enterprise in India," and faculty cochair of "Strategic Financial Analysis for Business Evaluation."
• Jaume Ribera, Professor of Production, Technology, and Operations Management, IESE Business School.
• Richard H.K. Vietor, Senator John Heinz Professor of Environmental Management. Senior Associate Dean; and member of the Business, Government, and the International Economy Unit.
• Zhang Weijiong, Professor of Strategy, Vice President and Co-Dean. Member of the Academic Council, CEIBS.
• Jinglian Wu, Bao Steel Chair Professor of Economics, CEIBS.
• Xiaonian Xu, Professor of Economics and Finance, CEIBS.
• Arthur Yeung, Philips Chair Professor of Human Resource Management, CEIBS. Professor of Business Administration, Ross School of Business, University of Michigan. Associate Dean, CEIBS.

EVALUATION/CERTIFICATION
                                                                                                          
Participants who have successfully completed this program will be conferred the “Global CEO Program for China Certificate” jointly signed by Harvard Business School, China Europe International Business School, and IESE Business School. Please note that attendance at all three modules is mandatory for successful completion of this program. We will not accept applications for a single module.

LANGUAGE
                                                                                                          
The official language of the Global CEO Program for China is Chinese. Translation and interpretation to Chinese will be provided for participants.

PROGRAM FEE
                                                                                                          
The program fee is RMB 350,000, which includes tuition, the fee for translation and interpretation, teaching materials, and board and accommodations in Shanghai, the United States, and Europe. Round-trip airfare to the United States and Europe, as well as visa fees, are not included. Payment is due within 30 days of the date of payment notice. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the payment notice. Cancellation policies are outlined in the information provided to applicants upon admission.

APPLICATION AND ADMISSION PROCESS
                                                                                                          
To apply for participation in the Global CEO Program for China, candidates are required to complete the Global CEO Program for China application form and mail or fax it to the appropriate CEIBS contact person identified below. Written applications will be reviewed by the Admissions Committee, which is comprised of representatives from HBS, CEIBS, and IESE. Each candidate also will be interviewed by the program director.

Applications are requested by December 31, 2008, and early response is encouraged. Qualified candidates will be admitted on a rolling, space-available basis, and late applications will be considered only if space permits.

For more information, please contact:
Mr. Gordon Gao
Tel: (86 21) 2890 5185 / 1360 164 2143
Fax: (86 21) 2890 5183
Email: ggordon@ceibs.edu
Ms. Aileen Zhang
Tel: (86 21) 2890 5234
Fax: (86 21) 2890 5183
Email: zaileen@ceibs.edu
Executive Education
China Europe International Business School
699 Hongfeng Road, Pudong, Shanghai, 201206, China

* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details.

Through this wonderful experience, I gained a much deeper understanding of management's role and the requirements for becoming a successful CEO. I am now much more confident in my ability to manage a growing company. If you want to be a better CEO and are willing to work hard, this program delivers the insight and knowledge you need.

Terrance Wang
CEO and Executive Director
Central China Real Estate Holdings Ltd., P.R. China

Participating in this program helped me open up my mind and view the overall economic development and industry trends from a global perspective. I acquired new ways of thinking about strategy and finance models. For me, the program was very enlightening.

Guo Wei
President & CEO
Digital China (China) Limited

This program can help CEOs find new ways to improve their leadership skills, and that was an important factor for me. It also helped me to understand systematically all the links and aspects of the entire commercial operation of my own company.

Hou Songrong
Chairman & CEO
Konka Group Corporation Ltd.

My vision has been broadened through this program! The Case Method is a very good way for me to reflect on my own company's methods to see whether we are going in the right direction or not. I found one of the cases that dealt with HR most helpful in identifying what I needed to improve, particularly in terms of people management.

Dong Mingzhu
President
Gree Electric Appliances Inc. of Zhuhai

I've enjoyed engaging in discussion with the other participants - whether we have the same or opposite viewpoints, it helps me to improve myself. I rather prefer people from different industries, because I learn something different from them and vice versa. It's been very enlightening.

Ding Jiansheng
President & General Manager
Yantai Wanhua Polyurethanes Company