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Programme video Note: Please make sure you have Windows Media Player installed on your computer to view the videos.Go to the download page. |
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Description |
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For expatriate managers, the Chinese market presents both opportunities and challenges. China’s strong economic growth over the past three decades indicates that many companies have succeeded in China, and indeed international firms typically view an involvement in this country as critical to their worldwide business. Nonetheless, operating a business in China can be difficult. Expatriate managers need special knowledge and skills, as well as the flexibility to adapt to a different and complex business environment.
To address these needs, CEIBS presents the China Expatriate Programme. This intensive programme, which is being run for the twelfth year, is designed and updated to enable expatriate managers to be as effective as possible in the Chinese business environment. Both managers who are already working in China and those not yet stationed here will be introduced to the “ecology” of this environment through in-depth sessions on China-specific topics taught by prominent experts.
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Objective |
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The objective is to provide new expatriate managers in China with the knowledge and skills needed to adapt to a difficult and uncertain environment. This programme is characterised by its practical, hands-on approach. All aspects of the programme, such as business environment analysis, strategic marketing, people management and cross-cultural issues, are designed to promote the performance of the participants’ companies in China. |
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Participants |
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The programme is recommended not only for executives who are taking on new China responsibilities, but also for those who have been located in China, for up to approximately 18 months. The participants’ positions include president, country head, functional director, general manager, chief representative and business developer, etc. Proficiency in English is a necessity. |
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Benefits |
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This programme will provide participants with:
- Fast track adaptation to the unique Chinese business and cultural environment
- In-depth appreciation of the day-to-day challenges of running a business in China
- The ability to identify the potential pitfalls of cross-cultural misunderstandings
- Greater understanding of how to manage a Chinese workforce
- Vital, up-to-date insights into marketing, financing, and legal issues in China and the knowledge to refine their company’s China development strategies
- Opportunities to share experiences and build strong connections with other senior expatriates
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Coverage |
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- China’s political and economic environment
- Financial market in China
- Doing business in China
- Introduction to the Chinese world
- Meeting the China challenge: Chinese culture and its managerial implications
- Human resources challenges in China
- Effective expatriate leadership in China
- Market development and marketing in China
- Management of distribution channels in China
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Schedule |
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Day 1
- morning
- Programme introduction
- China’s political and economic environment
- Financial market in China
- afternoon
- Doing business in China
- Introduction to the Chinese world
- History
- Culture
- Current dynamics shaping China’s context
Day 2
- morning
- Meeting the China challenge: Chinese culture and its managerial implications (1)
- afternoon
- Meeting the China challenge: Chinese culture and its managerial implications (2)
- Human resources challenges in China
- evening
Day 3
- morning
- Effective expatriate leadership in China
- Market development and marketing in China (1)
- afternoon
- Market development and marketing in China (2)
- Management of distribution channels in China
- Programme closing
Case Studies
An important component of the programme is the examination of a number of actual case studies highlighting issues that expatriate managers can expect to face in China. |
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Faculty |
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The professors are world leaders in their China-specific specialisations. They are either Chinese or have had many years experience of working, consulting and teaching in China.
Professor Juan Antonio Fernandez, Programme Director
Professor Wang Jianmao
Professor Katherine Xin
Professor Willem Burgers
Mr. David Gosset |
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Venue |
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The course will be conducted on the CEIBS campus at 699 Hongfeng Road, Pudong, Jinqiao, Shanghai, China. |
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Admissions |
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Applications are reviewed as they arrive. Completed applications must be received 20 working days before the start of the programme. Any applications received after that date will be considered on a space-available basis. Please address all applications and enquiries to our customer service team in Shanghai, Beijing or Shenzhen.
If a confirmed booking is cancelled within 15 working days of the start of the programme, or if the applicant fails to attend the programme, a cancellation fee equaling to 20 percent of the total programme fee will be charged. If an applicant is unable to attend the programme, the applicant may transfer to another CEIBS Executive Education Programme within the same calendar year. When a request to substitute participant(s) for the same programme is made less than 15 working days prior to the start of the programme, the seat(s) will not be guaranteed.
Please address all applications and enquiries to:
Ms. Julia Zhang
Tel: +86-21-2890-5213
Mobile: 13818971933
Fax: +86-21-2890-5183
Email: zhjulia@ceibs.edu |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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