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Winning the Manufacturing Race  
     
 
  • 2008.07.23 - 07.26   [Shanghai]   English with sequential Chinese interpretation
Programme Fee: ¥27,800
 
     
 
 
     
 
Message Description Objective Participants Benefits
Coverage Schedule Faculty Venue Admissions
 
     
 
  Description  
     
 

Many publications have analysed the prospective evolution of the manufacturing sector in different regions. Even though media reports may lead us to believe that manufacturing employment around the world is decreasing in a similar way to the decline of the agricultural sector years ago, the reality is completely different. If you look at the amount of goods demanded and multiply it by the number of labour hours needed to make these goods, even when using the most productive processes, you will discover that manufacturing must grow. Further, most of this growth is likely to shift to China.

Many economic analysts of the evolution of China predict that it is already becoming the world's factory. There is no doubt that it has most the necessary ingredients to succeed on it, like low labour costs in relation to other manufacturing locations, good educational background, a rapidly increasing domestic market, industrial areas with capacity to grow, entrepreneurial spirit, etc. But most economic analysts of China also conclude that for manufacturing companies in China to be successful they need to align the resources to be able to deliver what the world markets demand, that is, quality products, delivered in short and reliable times, with flexibility to quickly adapt to changes in the market place, and to be able to do all this while maintaining the current advantageous lower costs. Furthermore, the manufacturing base in China shows signs of overcapacity, a fact which combined with the slow development of Western economies means that Chinese manufacturing companies will have to fight with stronger competitors to maintain or increase their market share.

This programme will analyse how market demands translate through different competitive strategies to become manufacturing tasks or requirements and how to make them real on the factory plant. It is no longer sufficient to have low labour cost or to hire a consulting company to implement the latest production techniques, be they called lean manufacturing, cellular manufacturing or six-sigma. To succeed in the race, Chinese companies must absorb these interesting concepts, adapt them to their own realities and relate them to the strategic mandate.

Customers, both external and internal, expect manufacturing to become more responsive. Fighting with the marketing department, resenting headquarters guidelines or blaming the customers are paths that do not end in success.

 
   
     
  Objective  
     
 

This programme, which has evolved over time, will help attending managers to review some old methods and concepts, learn new ones, distil from their own experiences and develop a how-to approach to analyse, change and improve their manufacturing facilities.

 
   
     
  Participants  
     
 

This programme is designed for senior managers interested in realising the full potential of their manufacturing plants, including General Managers of manufacturing companies, senior manufacturing and test engineers from variety of industries (chemical, pharmaceutical, consumer goods, industrial products, textiles, electronics, etc.), production and technology directors, production planning executives, data processing managers specialising in production-planning, purchasing, materials management, process control, and manufacturing systems, heads of manufacturing and production control departments, and financial analysts.

 
   
     
  Benefits  
     
 

 Participants in this programme will:

  • review world-class techniques of manufacturing management that are appropriate for China
  • gain up-to-date understanding of modern manufacturing concepts
  • learn how to control and reduce process lead times, balance material flows, manage capacities, plan and manage processes, and control inventories
  • discover the importance of continuous quality improvements
  • examine the improvement paths taken by other companies that use leading edge techniques
  • learn how to translate specific manufacturing capabilities into competitive advantages
  • share experience with other executives from manufacturing companies
 
   
     
  Coverage  
     
 
  • Manufacturing competitive advantage: the dimensions of manufacturing excellence and their relation to the bottom line
  • Manufacturing systems analysis and design: types of systems, selection of the decoupling points, manufacturing decisions
  • Modelling manufacturing systems using ready-available tools, such as manufacturing simulation
  • Flow concepts in manufacturing: throughput times, capacity, bottlenecks, inventories, and queues
  • Forecasting and objective-setting techniques
  • Lean production: beyond just-in-time manufacturing and work cells
  • Maintenance management
  • Quality products and quality processes: from quality of design to total quality management
  • Production planning and control systems: push and pull systems, synchronising and balancing business processes, MRP based systems
  • Six-sigma
  • Review of related topics: supply chain management, Activity-Based Costing, performance measurements
 
   
     
  Schedule  
     
 

Day 1

  • morning
    • Introduction - Dimensions of manufacturing competitive advantage
    • Manufacturing systems and manufacturing tasks
  • afternoon
    • Flow processes: throughput times, capacities, bottlenecks.
    • Inventory management 

Day 2

  • morning
    • Modeling manufacturing systems
    • Manufacturing simulation 
  • afternoon
    • Forecasting and objective setting
    • Maintenance management 

Day 3

  • morning
    • Lean production, JIT, and workcells
  • afternoon
    • Quality products and quality processes 

Day 4

  • morning
    • Production planning and control systems 
  • afternoon
    • Relation and integration with other functional areas: marketing cooperation, supply chain, activity-based costing, performance measurements. 
 
     
   
     
  Faculty  
     
  Professor Jaume Ribera, Programme Director  
   
     
  Venue  
     
  The course will be held in CEIBS campus at 699 Hongfeng Road, Pudong, Shanghai.  
   
   
  Admissions  
     
 

Applications are reviewed as they arrive. Completed applications must be received 20 working days before the beginning of the programme. Any applications received after that date will be considered on a space-available basis. Please address all applications and enquiries to our customer service team in Shanghai, Beijing and Shenzhen.

If a confirmed booking is cancelled within 15 working days before the programme's start, or if the nominee fails to attend the course, we will charge a cancellation fee that amounts to 20 per cent of the fee. If applicants are unable to attend the programme, the transfer to another CEIBS programme can be made only within the same calendar year. When a request for changing candidate(s) for the same programme is made less than 15 working days before the start of the programme, the seat(s) will not be guaranteed.

 

 
   
     
 

* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details.

 
   
 

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  Comments From Participants
 

This is an excellent programme with an experienced instructor and practical case studies. The use of relevant examples and games helped the students to gain a greater insight to the subject.

Chen Jwo Tarng
Operations Manager- China
Heshan Detpak Packaging Co., Ltd.

 

The programme helps me greatly in brushing up on some basic definitions in production management, and acquiring pratical tools useful for my job. Undoubtedly, CEIBS is a top business school.

Jia Tingyue
Vice President
Changan Automobile (Group) Liability Co., Ltd.

 

Winning the Manufacturing Race is a very practical programme offering strong theoretical guidance for managers in manufacturing industry. Through some typical case studies on manufacturing industry, the programme shows participants how to solve problems with statistical induction and theoretical analysis. What is most important is the programme offers participants a thinking model to accept challenges, analyse problems, optimise resources and pursue excellence in manufacturing industry.

Henry Xiong
General Manager
Disa (Changzhou) Machinery Ltd.

 

This programme gives an outlook on manufacturing management through case studies. Each case shows common phenomena in manufacturing operations, so the solution for each case can be put into practice quickly. I think it is very helpful for people who are moving into the manufacturing management field.

Wolf Zhang
Manufacturing Manager
Cadbury (Guangzhou) Co., Ltd.

   
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