• 2009.07.06 - 07.09   [Shanghai]   Chinese
• 2009.07.27 - 07.30   [Shenzhen]   English with sequential Chinese interpretation
• 2009.09.13 - 09.16   [Beijing]   English with sequential Chinese interpretation
• 2009.12.07 - 12.10   [Shanghai]   English with sequential Chinese interpretation

Dear Human Resources Manager,

Bill Gates was quoted as saying, "The only asset that Microsoft has is human imagination."

This statement is yet another indication of the importance of human resources in every company today. It clearly focuses on one of the major challenges facing all of us in the 21st century: how to "manage the imagination."

Our HR Management Programme not only helps participants to understand ways to manage the imagination, but it also looks at other major concerns of HR managers in China. You will learn:

*  Key HR issues for organisations in China today
*  How HR planning can complement strategic planning
*  How to obtain, retain, motivate and develop your staff
*  How to develop an action plan for creating greater commitment among your staff

The role of the HR department is undergoing change. Nowhere in the world are the changes more dramatic or more necessary than at the dawn of the new millennium here in China. Your presidents, CEOs, directors and general managers have increasing expectations of the input from your department. Your role is becoming more complex and vital as companies seek ways to increase their competitive advantage. Our strategic HR Management Programme attempts to demonstrate how your department can add significant value through managing human resources more effectively.

Your strategic role is increasingly as a business partner to line management. To carry out your role successfully, you must understand your business and the specific issues of the different departmental line managers. Without this understanding, it is difficult to carry out your role in the new millennium. Our programme will help you to identify an action plan for developing high-performing individuals, high-performing teams and a high-performing organisation.

I am looking forward to welcoming you to our programme.

Keith Goodall       
Programme Director

This programme explores different aspects of Human Resources Management (HRM) in China's changing environment. Participants will analyse both Western and Chinese management practices and their relevance to running a business in China today. In past years, the programme has benefited from the participation of both Chinese and expatriate managers jointly examining HRM in a Chinese context.

The objective of the programme is to analyse the changing role of the human resources department and identify ways in which the human resource function can add value to the business.

Besides managers with experience in personnel and HRM in China, the programme brings benefits to all middle to senior executives who are responsible for people development and management. The past participants included China market and public relations directors, vice-presidents, financial controllers, chief representatives, section heads, and field development, office, sales, area, new business and programme managers.

Participants in this programme will gain:

• clear guidelines on obtaining, retaining, motivating and developing staff
• a new perspective on HRM frameworks and how to adapt them to their own situation
• valuable insights into HRM by exchanging experiences with other professionals
• a better understanding of different cultural values
• a working knowledge of the key human resources issues for modern organisations in China
• a new approach to changing human resources policies and practices

The programme covers current thinking on key aspects of HRM and includes lectures, case studies and practical activities on the following topics:

• Western and Chinese perspectives on the management of people, including effective management, leadership, communication and motivation
• HRM in China and the West, including recent history, job descriptions, recruitment, retention, training and development, reward management and performance management systems
• Strategic HRM, including the organisation and its environment, models of effective organisation, company culture and management of change
• Cross-cultural management, including the management of people across cultures, and causes of conflict and misunderstanding

Day 1

• morning
  • Changing Role of the HR Function
    • Why and how to change
    • High impact practices
    • Model of the new human resource function
    • New competencies for the human resource manager
• afternoon
  • Understanding People
    • Important management concepts and definitions
    • Profile of an effective people manager
    • Differences between Chinese and Western people
• evening
  • Case Study

Day 2

• morning
  • Organisational Structure
    • Understanding organisational behaviour
    • Models for effective organisations
• afternoon
  • Understanding Culture
    • Company culture
    • Cross-cultural differences
• evening
  • Management Game

Day 3

• morning
  • Hiring/Retention
    • HR planning
    • Recruitment strategies for China
    • Job analysis and job descriptions
    • Retention strategies
• afternoon
  • Motivation / Compensation / Benefits
    • Self-motivation
    • Theories of motivation
    • Model for creating commitment
• evening
  • Self Study

Day 4

• morning
  • Development
    • Performance management systems
    • Performance appraisal interviews
    • Case study
• afternoon
  • Management of Change
    • Case study

• Shanghai (CEIBS Campus, 699 Hongfeng Road, Pudong, Shanghai)
• Beijing (3/F Raycom Info Tech Park Tower A, No. 2 Kexueyuan South Road, Zhongguancun, Haidian District, Beijing)
• Shenzhen (8/F, Block A, Rongchao Business Center,No.6003, Yitian Road, Futian District,Shenzhen)

Applicants can apply for the programme in either form:
Online application: Please visit the CEIBS Executive Education website, select the programme you want to take, and click “Apply Now” to apply for the programme; or

Submit application by fax or mail: Please visit the CEIBS Executive Education website, select the programme you want to take, click “Application Form” to download the form, then fill in the form and send it to the CEIBS Customer Service Team by fax or mail. You are also welcome to call the CEIBS Customer Service Team for a printed Application Form.

Applications are requested 20 working days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on a space-available basis. For more information, please contact our customer service team in Shanghai, Beijing or Shenzhen.

Cancellations or changes of a programme registration may be made without penalty at least 15 working days before the start of the programme. If a confirmed booking is cancelled within 15 working days of the start of the programme, or if the applicant fails to attend the programme, a cancellation fee equaling to 20 percent of the total programme fee will be charged. When a request to substitute participant(s) for the same programme is made less than 15 working days before the start of the programme, the seat(s) will not be guaranteed. If an applicant is unable to attend the programme, the applicant may transfer to a different session of the same programme or another CEIBS Executive Education programme within the same calendar year, but must pay any differences in fees between the two programmes. All changes and cancellations are subject to the final confirmation of CEIBS.

* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details.

Online Application Status and Payment Status, please visit Applicant Service Center.

Professor provided an excellent Programme for us. He focused on the most important HR issues and was always flexible to address whatever concern or special interest someone from the group had. He did not only provide new information and ideas to us, he trained us to apply these concepts on very practical and interesting case studies. Overall, I am very satisfied with this course.

Michael Bott
General Manager
ContiTech - Jiebao Power Transmission Systems Ltd.

The Human Resource Management programme offered me the possibility to learn several simple tools which can be used immediately in our business, not only in China but also in APAC region. The professor is excellent and provides a very refreshing view of HRM. The opportunity to discuss with the other participants is indeed very valuable, as well. It is a very good course!

Jean-Luc Gavelle
APAC Director
Huber+Suhner China

The Human Resources Management programme offered by CEIBS has proved to be highly beneficial for business supervisors and professional human resources executives. By giving a large number of cases related to different industries and different development phases within a same company, the course has greatly enlightened the participants. The theory of human resources management, which was smartly integrated into the programme, turned out to be very instructive for enterprises. The analysis tools, models and methods offered by the programme also generated practical value for participants. Another thing that is worth mentioning is that the professor interwove real domestic cases into the programme that helped me to better understand and tie all the concepts together.

Joan Wang
Human Resource Manager China
Trend Micro Incorporated

The Human Resources Management programme offered by CEIBS not only offers some fundamental theories on human resources but also provides extensive case studies, which enriched and enhanced my knowledge on teh topic. Both the professor's in-depth analysis and the information sharing among all participants have given me new insights.

May Lee
Deputy General Manager,Generic Training Human Resources Greater China Area
Maersk Logistics (China) Co., Ltd.

I have reaped much benefit from the programme. With his lectures and discussion of typical cases, Prof. Keith Goodall has enabled me to gain a deeper understanding of the difference between strategic human resource management and operational human resource management and thus helped me update my ideas in HR management. The programme has provided a detailed theoretical description of incentive systems, compensation systems, selection approaches and procedures, and performance evaluation systems as well as practical guidance for corporate management. Therefore, I feel that it was a wise decision for me to attend this programme. The courses will help me play a more important role in corporate management and make more accurate decisions. I'd like to thank CEIBS for providing us with such a good chance to learn.

Liu Tiejun
Deputy General Manager
China Unicom Corporation Shandong Branch

Some local cases written by Professor Keith Goodall on modern Chinese enterprises left me a deep impression. We have experienced, or are experiencing, more or less, the many situations described in the cases, which provide us with practical guidelines for doing business in China. This may be one of the reasons why CEIBS is able to advance so fast along the road to a world class business school after these years' development in China. After the programme, I will work with my team members to make out our action plan in line with the principles taught in the programme, and strive to make HR management the real one of the corporate strategic resources and business partners, adding value to the company.

Bolton Lee
HR Manager and China IT Director
Invista Fibers Co., Ltd.