China Europe International Business School
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Advanced Management Programme  
     
 
  • 2008.06.12   Modular   [Shanghai/Beijing/Shenzhen]   Partly Chinese and partly English with sequential Chinese interpretation
  • 2008.11.00   Modular   [Shanghai/Beijing/Shenzhen]   Partly Chinese and partly English with sequential Chinese interpretation
Programme Fee: ¥118,000
 
     
 
 
     
 
Message Description Objective Participants Benefits
Coverage Schedule Faculty Venue Admissions
 
     
 
  Description  
     
 

As a transitional economy and an emerging market, China's marketplace has demonstrated the kind of complexity rarely seen in the business history of the world, which presents unprecedentedly giant challenges to Chinese managers. According to the Analects of Confucius, people fall into four categories: those who are inborn scholars, those who become knowledgeable through learning, those who take up study out of their perplexities and those who will not study despite their perplexities. Given our current business environment, the expectation to become inborn scholars can hardly become true. China Europe International Business School (CEIBS)'s Advanced Management Programme (AMP) targets at those experienced business practitioners. No matter they are those who become knowledgeable through learning or those who take up study out of their perplexities, they are wise practitioners who have realised the value of management study to their companies' long-term development and will surely get their expected reward from the programme.

Being a general manager in a company or a business unit is a critical step in one's career development, which also has significant implications for the company and its business success. The current strong competition makes it necessary for companies to be steady ones led by highly professional leaders, as no one is an inborn scholar and no one can succeed overnight. An excellent manager should not only face the complexity of management, but also go beyond it and work out clear, feasible and effective solutions.

Following the philosophy of International Master in Practicing Management (IMPM), an innovative paradigm initiated by management guru Henry Mintzberg, CEIBS launches AMP especially for leaders and general managers in fast-growing successful enterprises, as well as general managers of business units in group enterprises. Covering 6 core aspects of management, such a systematic management programme will enable the participants to be more conscious of the particularity of the role they are playing in the company. All aspects of the programme are geared toward improving the general management competence and enhancing the leadership skills of participants.

 
   
     
  Objective  
     
 

As with the evolvement of civilisation, the management learning process develops from usage of tools, establishment of systems, to the birth of new thinking. Here, tools include all kinds of analytic management tools, approaches and techniques; systems cover specific management systems like governance structure, organisational structure, business process and others; and thinking encompasses values and beliefs mainly embodied in strategic management tasks like building leadership, creating corporate culture and leading changes.

AMP aims at providing participants with general manager perspectives, systematic management knowledge, strategic thinking models and hands-on management tools; this input will endow the general manager with a profound understanding of China's management practice from the perspective of tools, systems and thinking so that they can deal with complex business environment and management challenges with ease and confidence. Through the study of 6 core modules, the participants will acquire knowledge and skills that enable them to:

  • develop business strategy more effectively
  • mobilise people and resources more efficiently based on a deeper understanding of each functional department, and develop business plans, systems and processes in a more integrated way
  • gain deeper insights into relationships between processes and strategic objectives, and align business processes with the company's growth and profit goals
  • build leading organisational capacity based on a thorough understanding of operation mechanism and incentive principles to implement strategies effectively
  • interact with a group of highly-competent general managers from various industries, and share success stories and best practices
 
   
     
  Participants  
     
  Ideal candidates for this practice-oriented programme are presidents and general managers in fast-growing successful enterprises, general managers of business units of group enterprises, and senior managers with high potential, who have at least 8 years' management experience.  
   
     
  Benefits  
     
 

At the end of the programme, participants will:

  • have a comprehensive understanding of human resources, marketing, finance and accounting, supply chain management and formulation and implementation of strategies
  • have acquired advanced and practical management tools, formed their own management theoretical framework and mastered effective strategic thinking models
  • have gained a deeper understanding of the particular role of general managers, and have learnt how to establish constructive work relationship with supervisors, subordinates, team members and external stakeholders
  • have further enhanced those skills which are essential for general managers: decision making, coaching and communication skills
 
   
     
  Coverage  
     
 

The programme includes six core modules:

  • Module 1: Macro Economics and Introduction to Management
    • Interpretation of macro-economic trends and government policy
    • Creating a people management mindset
    • Alignment through strong management
    • Performance management systems
    • Alignment through inter-personal skills
    • Organisation design
    • Effective team leadership
    • Organisation culture
  • Module 2: Marketing for Decision-makers
    • The "Tao" of Marketing
    • Marketing's four strategies - 4P vs. 4C
    • Marketing planning
    • Rules of market selection
    • Sub-optimisation in distribution channels
    • Customer satisfaction
    • Marketing mathematics
    • Pricing strategy
    • Brand strategy
    • Promotion in China
  • Module 3: Organisation, Culture and Leadership
    • Bottleneck for the growth of Chinese enterprises
    • Shared values: how to build shared values
    • Wealth sharing and competencies sharing: motivation system and competencies improvement system
    • Organisation and processes: build an effective organization and processes
    • Value innovation
    • The power of culture
  • Module 4: Managerial Accounting and Corporate Finance
    • Managerial accounting vs. Corporate finance
    • The differences among financial accounting, managerial accounting and tax accounting
    • Cash budget, cash conversion cycle and working capital management
    • Cost types and relations, cost-volume-profit analysis and its application, key factors affecting a firm’s short-term profits, and variance analysis
    • Activity-based costing, and normal product costing and pricing
    • Net present value and internal rate of return of a project, the models and applications of capital budgeting 
    • The methods and problems of performance evaluation, and the optimal structure of executive compensation
    • Using accounting data appropriately in making managerial decisions
  • Module 5: Operations and Supply Chain Management 
    • Concepts of operations and supply chain management
    • Managing the design of services, products and processes
    • Designing the right supply chain for your product/service: aligning supply chain strategies with product uncertainties
    • Understanding technological innovation
    • The power of virtual integration: Vertical integration is dead, or is it?
    • Competitive advantage from better interactions: collaboration in supply chains 
    • Benchmarking for operational and supply chain competitiveness: using company audit tools
    • Innovation for sustainability: disruptive technology versus growth from the core
    • Leading operational innovation: challenges for senior management
  • Module 6: Growth Strategy
    • Problems and challenges in the development of the company
    • Theoretical conditions for sustainable growth
    • Build a solid foundation
    • Growing the core business bigger and stronger
    • Entering the adjacent market
    • How mature companies develop new business
    • Selecting the right development approach
    • How to implement growth strategy effectively 
    • Building leadership for sustainable growth

Between the six modules, we have designed and arranged a series of extra-curricular activities that demonstrate the practice-orientation of the programme in line with the executive education ideas of IMPM:

  • Learning through Reflection

People begin to reflect on past experience and study when concepts learned from books and classes are different from their own experience. Here, reflection is not any aimless recalling, but efforts made to break away from entrenched mindset through questioning, eliminating doubts, discussing and sharing. Apart from the core modules, the programme will provide a platform for the participants to express their individual ideas and expectations. During the 90 minutes for reflection at the beginning of each module, the professors will guide the participants to share with each other their gains from the previous module. This kind of peer-study and reflection can help the participants be aware of their biases and blind spots.

Requirements for the participants: speak out your opinions frankly and sincerely and be willing to share with others

  • Benchmark Visit

When the third module closes, the participants will pair as they wish and have a two-day visit to their partner's company. Generally, it is required that everyone visit a company that is different from his in location and industry. At the end of their visit, the visitor should write his visiting experience into a report based on discussions with the host and the host should write a responding report after reviewing the visitor's.

Requirements for the participants: be modest in learning and willing to accept good advice

  • Learning Log

The participants are required to spend 10 minutes in writing down what they have learned and their thoughts at the end of each day's study. They should try to apply these concepts and theories to practice and think about how these thoughts may play a role in the future.

Requirements for the participants: be an earnest listener and diligent thinker

  • Reflection Paper

After the closure of the sixth module, the participants are required to finish a reflection-based paper. By reviewing all materials (including reading materials, classroom handouts, notes, etc) of all modules, the participants are required to integrate them with the company's practice. The action-orientation of the programme can help knowledge learnt from classes and books play their roles in reality.

Requirements for the participants: be courageous to make innovations and make attempts

 
   
     
  Faculty  
     
 

Professor Xiao Zhixing, Programme Director

Professor Xu Bin

Professor Howard Ward

Professor Willem Burgers

Professor Xu Dingbo

Professor Ge Dingkun

 
   
     
  Venue  
     
 
  • June class start date: June 2008 (modular) / Partly Chinese, partly English with sequential Chinese Interpretation
    • Module 1: June 12-15, 2008
    • Module 2: July 10-12, 2008
    • Module 3: August 28-30, 2008 (Shenzhen)
    • Module 4: September 25-28, 2008 (Beijing)
    • Module 5: October 30-November 1, 2008
    • Module 6: December 4-6, 2008
  • November class start date: November 2008 (modular, dates TBD) / Partly Chinese, partly English with sequential Chinese Interpretation

Four modules will be held in Shanghai (CEIBS Shanghai campus, 699 Hongfeng Road, Pudong, Shanghai) and two modules in Shenzhen (Novotel Bauhinia Shenzhen at Qiaocheng Dong Road, Overseas Chinese Town, Shenzhen) and Beijing (CEIBS Beijing Representative Office at 3/F Raycom InfoTech Park Tower A, 2 Kexueyuan South Road, Zhongguancun, Beijing) respectively.

 
   
   
  Admissions  
     
 
  • Fill out and submit the application form
  • CEIBS interview
  • Eligible candidates will receive admission notices

Contact Information
 
Ms. Tina Xu
Tel: (86 21) 2890 5300
Mobile : 13901738667
Fax: (86 21) 2890 5183
E-mail: xtina@ceibs.edu
Mr. Logan Tan
Tel: (86 21) 2890 5236
Fax: (86 21) 2890 5183
E-mail: tlogan@ceibs.edu

 
   
     
 

* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details.

 
   
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  Comments From Participants
 

The reciprocal visits of the AMP participants encouraged everyone to share their learning and management experience. Professor Xiao Zhixing's "reflective learning" is instrumental in helping us to resolve our challenges at a mindset level. We need to learn with a sense of humility and continually improve, and then we will be able to become a respected and thriving enterprise!

Eric Chen
General Manager
Shanghai Kankun Trading Co., Ltd.

 

I have benefited greatly from CEIBS'AMP programme. The programme has been carefully designed and excellently delivered. The programme manager's support and care for the participants also made the programme special for me. Theory needs to be practiced in real life that is when understanding is truly achieved. Through the AMP, I have learned how to establish systematic and logical thought process, improved my ability to analyse the problems encountered during the operation of the company. I believe this is exactly the purpose of the CEIBS' AMP.

Li Feng
General Manager
F&J International Group Inc.

 

How would small, medium businesses quickly move through developmental plateaus? During the search for breakthroughs, what are the key problems that need to be resolved? These are all questions that we have been steadfastly striving to find answers. CEIBS' AMP's curriculum provides professional diagnostic tools and solutions to help those companies attempting to breakthrough their development "ceilings". This programme is highly targeted to the decision-makers of these companies with highly practical content and executable learning. The programme has well exceeded my expectations and worth my investment in the programme.

Yang Jie
General Manager
Shanghai Mainland Pharmaceutical Co., Ltd.

 

CEIBS is indeed a world renowned business school. The study of the Advanced Management Programme has been an excellent experience for me to grow knowledge, broaden perspective, consolidate successes, learn from failures, and enhance thinking. The programme has added great present and future values for both participants and their employers. I want to express my heart-felt gratitude to the faculty, coordinator and other staff members for their dedication to the success of the programme.

Su Yongang
Managing Director
Shanghai Yanlord Property Co., Ltd.

 

For those non-MBA/EMBA executives, the Advanced Management Programme provides a compact and systematic learning experience for basic knowledge and case studies. It also provides them with a platform to communicate with and learn from peers from various industries.

Qu Minwei
General Manager
Stolt-Nielsen Transportation (Shanghai) Ltd.

 

The tremendous economic growth brings about unprecedented expectations, numerous opportunities and potential risks to every businessman. CEIBS' Advanced Management Programme offers them a just-in-time  and practice-oriented opportunity to learn business knowledge systematically, and also an effective platform to share experience and make lifelong friends with peers from various industries.

Hu Dongqi
General Manager
Lanxess (Wuxi) Chemical Co., Ltd.

 

Featured with intensive practice-oriented case studies, CEIBS' teaching methodology combines Western management concepts with China's business reality. The professors prioritise effective communication with participants and always offer satisfactory solutions to their problems.

Zhu Yiming
General Manager
Jiangsu Simcere Pharmaceutical Co., Ltd.

 

The ancient Chinese philosopher and educator Confucius said: "Learning without thought is labor lost; thought without learning is perilous." It has proved beneficial to get away from business routines for a short time and come to such a top business school as CEIBS, where I learned a lot, thought a lot, and understood a lot.

Liao Jiangnan
Shanghai Heng Yuan Xiang Textile Co., Ltd.

 

This is a valuable programme with excellent faculty and relevant coverage enlightening me on both views and practices.

Frank Leu
Senior Director, Operations Management and Development, Asia Pacific
Trend Micro Inc.

   
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