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Programme video Note: Please make sure you have Windows Media Player installed on your computer to view the videos.Go to the download page. |
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Description |
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As a transitional economy and an emerging market, China’s marketplace has demonstrated the kind of complexity rarely seen in the business history of the world, which presents unprecedentedly giant challenges to Chinese managers. According to the Analects of Confucius, people fall into four categories: those who are inborn scholars, those who become knowledgeable through learning, those who take up study out of their perplexities and those who will not study despite their perplexities. Given our current business environment, the expectation to become inborn scholars can hardly become true. China Europe International Business School (CEIBS)’s Advanced Management Programme (AMP) targets at those experienced business practitioners. Whether or not there are some who become knowledgeable through learning or those who take up study out of their perplexities, they are still wise practitioners who have realised the value of management study to their companies’ long-term development and will surely get their expected reward from the programme.
Being a general manager in a company or a business unit is a critical step in one’s career development, which also has significant implications for the company and its business success. The current strong competition makes it necessary for companies to be led by highly professional leaders, as no one is an inborn scholar and no one can succeed overnight. An excellent manager should not only face the complexities of management, but also go beyond this and offer clear, feasible and effective solutions.
Following the philosophy of the International Master in Practicing Management (IMPM), an innovative paradigm initiated by the management “guru” Henry Mintzberg, CEIBS launches the AMP especially for leaders and general managers in fast-growing successful enterprises, as well as general managers of business units in group enterprises. Covering six core aspects of management, such a systematic management programme will enable the participants to be more conscious of the particularities of the role they are playing in the company. All aspects of the programme are geared towards improving the general management competence and enhancing the leadership skills of participants. |
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Objective |
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As with the evolution of civilisation, the management learning process develops from usage of tools, establishment of systems, to the birth of new thinking. Here, tools include all kinds of analytical management tools, approaches and techniques; specific management systems like governance structure, organisational structure, and business processes; and thinking encompassing values and beliefs mainly embodied in strategic management tasks like building leadership, creating corporate culture and leading changes.
The AMP aims at providing participants with general manager perspectives, systematic management knowledge, strategic thinking models and hands-on management tools. These will endow general managers with a comprehensive understanding of management practice from the perspective of tools, systems and thinking so that they can deal with complex business environment and management challenges in China with ease and confidence. Through the study of six core modules, the participants will acquire knowledge and skills that enable them to:
- Develop business strategy more effectively
- Mobilise people and resources more efficiently based on a deeper understanding of each functional department, and develop business plans, systems and processes in a more integrated way
- Gain deeper insights into relationships between processes and strategic objectives, and align business processes with the company’s growth and profit goals
- Build leading organisational capacity based on a thorough understanding of operations and incentive principles to implement strategies effectively
- Interact with a group of highly-competent general managers from various industries, and share success stories and best practices
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Participants |
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Ideal candidates for this practice-oriented programme are presidents and general managers in fast-growing successful enterprises, general managers of business units of group enterprises, and senior managers with high potential, who have had at least 8 years’ management experience. |
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Benefits |
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At the end of the programme, participants will:
- Have a comprehensive understanding of human resources, marketing, finance and accounting, operations and supply chain management, and formulation and implementation of strategies
- Have acquired advanced and practical management tools, formed their own management theoretical frameworks and mastered effective, strategic models
- Have gained a deeper understanding of the particular role of general managers, and have learned how to establish constructive work relationship with supervisors, subordinates, team members and external stakeholders
- Have further enhanced those skills which are essential for general managers: decision-making, coaching and communication skills
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Coverage |
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The programme includes six core modules:
Module 1 Macro Economics and Introduction to Management (Summer class: Jun 10-13, 2010 Shanghai / Winter class: tbd)
- Interpretation of macro-economic trends and government policy
- Creating a people management mindset
- Alignment through strong management
- Performance management systems
- Alignment through inter-personal skills
- Organisation design
- Effective team leadership
- Organisation culture
Module 2 Managerial Accounting (Summer class: Jul 29-31, 2010 Shanghai / Winter class: tbd)
- The differences between financial accounting and managerial accounting
- Using accounting data appropriately in making managerial decisions
- Cost types and relations, job costing, and activity-based costing (ABC)
- Cost allocation among departments
- Cost-volume-profit (CVP) analysis and its application
- Decision making and relevant information, and pricing decision
- Net present value (NPV) and internal rate of return (IRR) of a project, the models and applications of capital budgeting
- Variance analysis
Module 3 Organisation and Leadership Development (Summer class: Aug 18-21, 2010 Shanghai / Winter class: tbd)
- Leadership and management
- People make a difference
- Factors influencing leadership effectiveness
- Working with different people
- What shapes a leader
- Leadership within: understand yourself
- Understanding your personality type in an organisational context
- Leadership in different cultures
- Organisational change and transformation
- Leading, communicating and implementing change
- Developing and enhancing organisational culture
- Human resource management as a strategic partner for organisational change
Module 4 Decision: Risk and Reward (Summer class: Sep 25-27, 2010 Beijing / Winter class: tbd)
- Risks in decision making
- Decision analysis
- From evidence to action
- Winning by being an analytical competitor
- Forecasting the future
- Risks and opportunities
- Diversification and hedging
- Lessons from the sub-prime crisis
Module 5 Marketing for Decision-makers (Summer class: Oct 28-30, Beijing / Winter class: tbd)
- The "Tao" of Marketing
- Marketing's four strategies - 4P vs. 4C
- Marketing planning
- Rules of market selection
- Sub-optimisation in distribution channels
- Customer satisfaction
- Marketing mathematics
- Pricing strategy
- Brand strategy
- Promotion in China
Module 6 Growth Strategy (Summer class: Dec 3-5, 2010 Shenzhen / Winter class: tbd)
- Problems and challenges in the development of the company
- Theoretical conditions for sustainable growth
- Build a solid foundation
- Growing the core business bigger and stronger
- Entering the adjacent market
- How mature companies develop new business
- Selecting the right development approach
- How to implement growth strategy effectively
- Building leadership for sustainable growth
Between the six modules, we have designed and arranged a series of extra-curricular activities that demonstrate the practice-orientation of the programme in line with the executive education ideas of IMPM:
- Learning through Reflection
People begin to reflect on past experience and study when concepts learned from books and classes are different from their own experience. Here, reflection is not any aimless recalling, but efforts made to break away from entrenched mindset through questioning, eliminating doubts, discussing and sharing. Apart from the core modules, the programme will provide a platform for the participants to express their individual ideas and expectations. During the 90 minutes for reflection at the beginning of each module, the professors will guide the participants to share with each other their gains from the previous module. This kind of peer-study and reflection can help the participants be aware of their biases and blind spots.
Requirements for the participants: speak out your opinions frankly and sincerely and be willing to share with others
When the third module closes, the participants will pair as they wish and have a two-day visit to their partner’s company. Generally, it is required that everyone visit a company that is different from his in location and industry. At the end of their visit, the visitor should write his visiting experience into a report based on discussions with the host and the host should write a responding report after reviewing the visitor’s.
Requirements for the participants: be modest in learning and willing to accept good advice
The participants are required to spend 10 minutes in writing down what they have learned and their thoughts at the end of each day’s study. They should try to apply these concepts and theories to practise and think about how these thoughts may play a role in the future.
Requirements for the participants: be an earnest listener and diligent thinker
After the closure of the sixth module, the participants are required to finish a reflection-based paper. By reviewing all materials (including reading materials, classroom handouts, notes, etc) of all modules, the participants are required to integrate them with the company’s practice. The action-orientation of the programme can help knowledge learned from classes and books play their roles in reality.
Requirements for the participants: be courageous to make innovations and make attempts |
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Faculty |
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Professor Xiao Zhixing, Programme Director
Professor Xu Bin
Professor Katherine Xin
Professor Fang Yue
Professor Zhao Xinge
Professor Wang Gao |
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Venue |
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- Summer class: June, 2010 (modular) / Partly Chinese, partly English with sequential Chinese Interpretation / Shanghai, Beijing, Shenzhen
- Winter class: November, 2010 (modular) / Partly Chinese, partly English with sequential Chinese Interpretation / Shanghai, Beijing, Shenzhen
Three modules will be held in Shanghai (CEIBS Shanghai campus, 699 Hongfeng Road, Pudong, Shanghai), two Modules will be held in Beijing (CEIBS Beijing Representative Office at No.20, Zhongguancun Software Park, No.8, Dongbeiwang West Road, Haidian District, Beijing) and one module in Shenzhen (8F, RongChao Business Centre Block A, 6003 Yitian Road, Futian District, Shenzhen). |
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Admissions |
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- Fill out and submit the application form
- CEIBS interview
- Eligible candidates will receive admission notices
Contact Information
Ms. Emily Zhang, AMP-Summer Class Project Manager
Tel: (86 21) 2890 5186 / 136 5171 6612
Fax: (86 21) 2890 5183
E-mail: zemily@ceibs.edu
Ms. Laura Zhang, AMP-Summer Class Programme Coordinator
Tel: (86 21) 2890 5231
Fax: (86 21) 2890 5183
E-mail: zlaura@ceibs.edu
Mr. Wang kai, AMP-Winter Class Project Manager
Tel: (86 10) 8296 6688 / 139 1010 7807
Fax: (86 10) 8286 1678
E-mail: wkai@ceibs.edu |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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