 |
|
|
| |
Description |
|
| |
|
|
|
As a transitional economy and an emerging market, China's marketplace has demonstrated the kind of complexity rarely seen in the business history of the world, which presents unprecedentedly giant challenges to Chinese managers. According to the Analects of Confucius, people fall into four categories: those who are inborn scholars, those who become knowledgeable through learning, those who take up study out of their perplexities and those who will not study despite their perplexities. Given our current business environment, the expectation to become inborn scholars can hardly become true. China Europe International Business School (CEIBS)'s Advanced Management Programme (AMP) targets at those experienced business practitioners. No matter they are those who become knowledgeable through learning or those who take up study out of their perplexities, they are wise practitioners who have realised the value of management study to their companies' long-term development and will surely get their expected reward from the programme.
Being a general manager in a company or a business unit is a critical step in one's career development, which also has significant implications for the company and its business success. The current strong competition makes it necessary for companies to be steady ones led by highly professional leaders, as no one is an inborn scholar and no one can succeed overnight. An excellent manager should not only face the complexity of management, but also go beyond it and work out clear, feasible and effective solutions.
Following the philosophy of International Master in Practicing Management (IMPM), an innovative paradigm initiated by management guru Henry Mintzberg, CEIBS launches AMP especially for leaders and general managers in fast-growing successful enterprises, as well as general managers of business units in group enterprises. Covering 6 core aspects of management, such a systematic management programme will enable the participants to be more conscious of the particularity of the role they are playing in the company. All aspects of the programme are geared toward improving the general management competence and enhancing the leadership skills of participants. |
|
| |
|
|
| |
|
|
| |
Objective |
|
| |
|
|
|
As with the evolvement of civilisation, the management learning process develops from usage of tools, establishment of systems, to the birth of new thinking. Here, tools include all kinds of analytic management tools, approaches and techniques; systems cover specific management systems like governance structure, organisational structure, business process and others; and thinking encompasses values and beliefs mainly embodied in strategic management tasks like building leadership, creating corporate culture and leading changes.
AMP aims at providing participants with general manager perspectives, systematic management knowledge, strategic thinking models and hands-on management tools; this input will endow the general manager with a profound understanding of China's management practice from the perspective of tools, systems and thinking so that they can deal with complex business environment and management challenges with ease and confidence. Through the study of 6 core modules, the participants will acquire knowledge and skills that enable them to:
- develop business strategy more effectively
- mobilise people and resources more efficiently based on a deeper understanding of each functional department, and develop business plans, systems and processes in a more integrated way
- gain deeper insights into relationships between processes and strategic objectives, and align business processes with the company's growth and profit goals
- build leading organisational capacity based on a thorough understanding of operation mechanism and incentive principles to implement strategies effectively
- interact with a group of highly-competent general managers from various industries, and share success stories and best practices
|
|
| |
|
|
| |
|
|
| |
Participants |
|
| |
|
|
|
Ideal candidates for this practice-oriented programme are presidents and general managers in fast-growing successful enterprises, general managers of business units of group enterprises, and senior managers with high potential, who have at least 8 years' management experience. |
|
| |
|
|
| |
|
|
| |
Benefits |
|
| |
|
|
|
At the end of the programme, participants will:
- have a comprehensive understanding of human resources, marketing, finance and accounting, supply chain management and formulation and implementation of strategies
- have acquired advanced and practical management tools, formed their own management theoretical framework and mastered effective strategic thinking models
- have gained a deeper understanding of the particular role of general managers, and have learnt how to establish constructive work relationship with supervisors, subordinates, team members and external stakeholders
- have further enhanced those skills which are essential for general managers: decision making, coaching and communication skills
|
|
| |
|
|
| |
|
|
| |
Coverage |
|
| |
|
|
|
The programme includes six core modules:
- Module 1: Macro Economics and Introduction to Management
- Interpretation of macro-economic trends and government policy
- Creating a people management mindset
- Alignment through strong management
- Performance management systems
- Alignment through inter-personal skills
- Organisation design
- Effective team leadership
- Organisation culture
- Module 2: Marketing for Decision-makers
- The "Tao" of Marketing
- Marketing's four strategies - 4P vs. 4C
- Marketing planning
- Rules of market selection
- Sub-optimisation in distribution channels
- Customer satisfaction
- Marketing mathematics
- Pricing strategy
- Brand strategy
- Promotion in China
- Module 3: Organisation, Culture and Leadership
- Bottleneck for the growth of Chinese enterprises
- Shared values: how to build shared values
- Wealth sharing and competencies sharing: motivation system and competencies improvement system
- Organisation and processes: build an effective organization and processes
- Value innovation
- The power of culture
- Module 4: Managerial Accounting and Corporate Finance
- Managerial accounting vs. Corporate finance
- The differences among financial accounting, managerial accounting and tax accounting
- Cash budget, cash conversion cycle and working capital management
- Cost types and relations, cost-volume-profit analysis and its application, key factors affecting a firm’s short-term profits, and variance analysis
- Activity-based costing, and normal product costing and pricing
- Net present value and internal rate of return of a project, the models and applications of capital budgeting
- The methods and problems of performance evaluation, and the optimal structure of executive compensation
- Using accounting data appropriately in making managerial decisions
- Module 5: Operations and Supply Chain Management
- Concepts of operations and supply chain management
- Managing the design of services, products and processes
- Designing the right supply chain for your product/service: aligning supply chain strategies with product uncertainties
- Understanding technological innovation
- The power of virtual integration: Vertical integration is dead, or is it?
- Competitive advantage from better interactions: collaboration in supply chains
- Benchmarking for operational and supply chain competitiveness: using company audit tools
- Innovation for sustainability: disruptive technology versus growth from the core
- Leading operational innovation: challenges for senior management
- Module 6: Growth Strategy
- Problems and challenges in the development of the company
- Theoretical conditions for sustainable growth
- Build a solid foundation
- Growing the core business bigger and stronger
- Entering the adjacent market
- How mature companies develop new business
- Selecting the right development approach
- How to implement growth strategy effectively
- Building leadership for sustainable growth
Between the six modules, we have designed and arranged a series of extra-curricular activities that demonstrate the practice-orientation of the programme in line with the executive education ideas of IMPM:
- Learning through Reflection
People begin to reflect on past experience and study when concepts learned from books and classes are different from their own experience. Here, reflection is not any aimless recalling, but efforts made to break away from entrenched mindset through questioning, eliminating doubts, discussing and sharing. Apart from the core modules, the programme will provide a platform for the participants to express their individual ideas and expectations. During the 90 minutes for reflection at the beginning of each module, the professors will guide the participants to share with each other their gains from the previous module. This kind of peer-study and reflection can help the participants be aware of their biases and blind spots.
Requirements for the participants: speak out your opinions frankly and sincerely and be willing to share with others
When the third module closes, the participants will pair as they wish and have a two-day visit to their partner's company. Generally, it is required that everyone visit a company that is different from his in location and industry. At the end of their visit, the visitor should write his visiting experience into a report based on discussions with the host and the host should write a responding report after reviewing the visitor's.
Requirements for the participants: be modest in learning and willing to accept good advice
The participants are required to spend 10 minutes in writing down what they have learned and their thoughts at the end of each day's study. They should try to apply these concepts and theories to practice and think about how these thoughts may play a role in the future.
Requirements for the participants: be an earnest listener and diligent thinker
After the closure of the sixth module, the participants are required to finish a reflection-based paper. By reviewing all materials (including reading materials, classroom handouts, notes, etc) of all modules, the participants are required to integrate them with the company's practice. The action-orientation of the programme can help knowledge learnt from classes and books play their roles in reality.
Requirements for the participants: be courageous to make innovations and make attempts |
|
| |
|
|
| |
|
|
| |
Faculty |
|
| |
|
|
|
Professor Xiao Zhixing, Programme Director
Professor Xu Bin
Professor Howard Ward
Professor Willem Burgers
Professor Xu Dingbo
Professor Ge Dingkun |
|
| |
|
|
| |
|
|
| |
Venue |
|
| |
|
|
|
- June class start date: June 2008 (modular) / Partly Chinese, partly English with sequential Chinese Interpretation
- Module 1: June 12-15, 2008
- Module 2: July 10-12, 2008
- Module 3: August 28-30, 2008 (Shenzhen)
- Module 4: September 25-28, 2008 (Beijing)
- Module 5: October 30-November 1, 2008
- Module 6: December 4-6, 2008
- November class start date: November 2008 (modular, dates TBD) / Partly Chinese, partly English with sequential Chinese Interpretation
Four modules will be held in Shanghai (CEIBS Shanghai campus, 699 Hongfeng Road, Pudong, Shanghai) and two modules in Shenzhen (Novotel Bauhinia Shenzhen at Qiaocheng Dong Road, Overseas Chinese Town, Shenzhen) and Beijing (CEIBS Beijing Representative Office at 3/F Raycom InfoTech Park Tower A, 2 Kexueyuan South Road, Zhongguancun, Beijing) respectively. |
|
| |
|
|
| |
|
|
| |
Admissions |
|
| |
|
|
|
- Fill out and submit the application form
- CEIBS interview
- Eligible candidates will receive admission notices
Contact Information
Ms. Tina Xu
Tel: (86 21) 2890 5300
Mobile : 13901738667
Fax: (86 21) 2890 5183
E-mail: xtina@ceibs.edu
Mr. Logan Tan
Tel: (86 21) 2890 5236
Fax: (86 21) 2890 5183
E-mail: tlogan@ceibs.edu |
|
| |
|
|
| |
|
|
| |
* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
|
