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Description |
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It’s the dream of every aspiring entrepreneur to achieve sustainable profit growth. However, even in all of world leading companies, less than 5% of them are able to maintain an annual growth of 10% or greater. According to statistics, during the period between 1990 and 2000, that although 90% of American companies focused on growth, less than 9% of them reached an annual growth of 8%. Therefore, sustainable and profitable growth is a great challenge for many of the global CEOs.
As the top executive in your organisation, are you puzzled how to expand the scale of your business? Are you too busy “fighting fires” to consider your business development strategy? Are you perplexed in selecting from the myriad of opportunities what is best for your business? Have you tried to diversify your business, undertake M&A, or follow the market trend, but usually ended in failure? You are not alone in these experiences -- join the Growth Strategy programme and we’ll help you to explore paths to overcome these challenges. |
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Objective |
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The programme is, based on the important theories of business development of the recent 50 years and combines with the professor’s research in China’s business development practices to introduce a set of theoretical paradigms of business development fit for China’s business realities. Using this framework, the professor will analyse the development problems in Chinese companies and enable the entrepreneurs to avoid the business development traps, formulate and implement business development strategy and help their business become bigger and stronger. |
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Participants |
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The programme is specially designed for top executives who are responsible for their organisations’ development strategy, including chairman, CEO, president, general manager, director of business unit, vice president of business development, vice president of strategy, and managing director. |
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Benefits |
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At the end of the programme, the participants will be able to:
- Understand business development stages and corresponding challenges and problems
- Appreciate theoretical frameworks and key approaches of sustainable business growth
- Build various infrastructures to support sustainable business development
- Learn and use the development strategy model to recognise and analyse development strategy problems
- Acquire the up-to-date business development strategies and supervision and evaluation tools
- Improve their abilities to lead business development in a sustainable way
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Coverage |
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- Business development issues and challenges
- Theoretical conditions for sustainable growth
- Develop fortresses
- Grow core business bigger and stronger
- Capture neighboring markets
- How mature companies develop new business
- Select a right path of development
- How to implement the development strategy effectively
- Develop the leadership in sustainable development
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Faculty |
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Professor Ge Dingkun, Programme Director |
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Venue |
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Shenzhen (Novotel Bauhinia Shenzhen at Qiaocheng Dong Road, Overseas Chinese Town, Shenzhen). |
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Admissions |
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Applications are reviewed as they arrive. Completed applications must be received 20 working days before the start of the programme. Any applications received after that date will be considered on a space-available basis. Please address all applications and enquiries to our customer service team in Shanghai, Beijing or Shenzhen.
If a confirmed booking is cancelled within 15 working days of the start of the programme, or if the applicant fails to attend the programme, a cancellation fee equaling to 20 percent of the total programme fee will be charged. If an applicant is unable to attend the programme, the applicant may transfer to another CEIBS Executive Education Programme within the same calendar year. When a request to substitute participant(s) for the same programme is made less than 15 working days prior to the start of the programme, the seat(s) will not be guaranteed. |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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