Open Programmes

• [video] Participants and faculty team share their views on the CEIBS-Wharton Joint Programme: Corporate Governance and Board of Directors

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Powerful Alliance between Two Established Business Schools

China Europe International Business School (CEIBS) and The Wharton School of the University of Pennsylvania have joined academic forces to design, develop, and deliver the Corporate Governance and Board of Directors programme. This programme is customised to reflect the current realities of corporate governance practices in China, essential to senior executives and board members of Chinese enterprises in understanding and managing their long-term sustainable development challenges.

About CEIBS
The China Europe International Business School, based in its own campus in Pudong, Shanghai, is a not-for-profit 50/50 joint venture, established in 1994 under an agreement between the Ministry of Foreign Trade & Economic Cooperation (MOFTEC) of China and the European Commission. Its joint venture partners are the EFMD (European Foundation for Management Development) and Shanghai Jiaotong University. CEIBS’ main objective is to contribute to the economic development of China and its business communities by preparing highly competent, internationally-oriented managers who are capable of working within the Chinese economic environment, while adapting to the driving forces of business globalisation, international competition, and international cooperation. CEIBS has become the leading business school in China, and its MBA, EMBA and Executive Education programmes have all been ranked among the top three in Asia and top 20 globally.

CEIBS offers a range of functional and integrative general management Executive Education programmes - both open enrolment and company-specific for middle to senior executives. These cover the core areas of general management, marketing and sales, strategy and leadership, human resources, finance and operations management. There is a range of international programmes for senior executives wanting to learn about business in China. There is also a number of collaborative programmes offered in conjunction with leading global schools. Moreover CEIBS offers an 18-month part-time Diploma in Management Programme.
 
About Wharton School of the University of Pennsylvania
The Wharton School of the University of Pennsylvania, founded in 1881 as the first collegiate business school, is recognised globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community.

Wharton Executive Education is recognised internationally for developing innovative leaders, building business knowledge, and expanding strategic perspective for senior-level executives in multinational corporations. Wharton Executive Education equips executives and organisations with the necessary skills to meet the challenges of the competitive business environment. With the Wharton Learning Continuum, a unique process that spans 9 to 12 months, Wharton Executive Education supports companies and individuals well after leaving the classroom, delivering Impact Through Education^TM. Wharton’s experienced industry teams also create customised educational solutions for companies facing industry-specific challenges. Strategy, leadership, finance, management, marketing and corporate governance are among the wide range of topic areas taught by acclaimed Wharton faculty. Each year, Wharton Executive Education delivers more than 200 executive programmes to more than 8,000 business leaders.

The root problem of any enterprise can almost always be traced to the problem in its governance system and top management team. As globalisation accelerates, the biggest challenge facing Chinese business leaders is not the global competition in the product market, but that in corporate governance system. In particular, it should be emphasised that the competition in system differs from that in commodity market; and an effective system can only be built in a down-to-earth way instead of performing sleight of hand tricks.

The corporate governance structure reform sweeping the entire US in the past two decades has exerted remarkable influence on global corporate governance structure. Thanks to US’ demonstration and the enhancement of economic globalisation, the market-based British-American model of external corporate governance has gradually replaced the controlling-shareholder-based European and Japanese model of internal corporate governance, and become a foundation for many countries and international organisations in formulating governance standards. However, the British-American model and relative systems are based on a highly defused equity market, guided by shareholder value and with the board at the helm; While nowadays in China, the non-tradable shares reform has been basically completed, the equity ownership is still highly concentrated and the markets for corporate control are virtually nonexistent, not to mention the fundamental difference of economic and political institutional structure between China and western countries. To what extent are Western governance models appropriate for China and how should leaders of Chinese enterprises design their own corporate governance structure? This is not only an issue of vital importance for the survival of Chinese enterprises, but also a worldwide problem, the solution of which is worth a Nobel prize. Therefore, five renowned experts from two world-famous business schools jointly designed this programme to help you out.

The objective of this programme is to help the owners and the top leaders of Chinese firms to design effective governance systems, and to provide their boards the basic tools for dealing with their most pressing issues. Through lectures and discussions, case studies, and hands-on simulations, the programme will help participants understand the critical issues and latest development of corporate governance, gain insights from the successes and failures of governance practices both at home and abroad, develop a comprehensive framework, and acquire a set of important tools for building effective governance.

The programme will enable participants to understand:

• Alternative governance models and their evolution in global context
• Board responsibility and its role as strategist and decision-maker
• Managing the board
• CEO succession

• Board governance
• CEO succession
• Ownership, control, and leadership
• Governing board policies, practices and decisions
• Mergers and acquisitions for directors
• Competitive strategy for directors
• What board members must know about financial reporting

Day 1

• Afternoon
  • The key problems of company governance model and board governance

Day 2 

• Morning
  • Managing the board
• Afternoon
  • CEO succession

Day 3 

• Morning
  • Ownership, control, and leadership
• Afternoon
  • Governing board policies, practices and decisions
• Evening
  • Panel: Governance outlook

Day 4 

• Morning
  • Mergers and acquisitions for directors
• Afternoon
  • Competitive strategy for directors

Day 5

• Morning
  • What board members must know about financial reporting
• Afternoon
  • What board members must know about financial reporting (continue)

Professor Liang Neng, Programme Co-director

Professor Michael Useem, Programme Co-director

Professor Harbir Singh

Professor Ding Yuan

Shanghai (CEIBS Campus, 699 Hongfeng Road, Pudong, Shanghai)

Applicants can apply for the programme in either of the following two ways:

• Online application: Please click “Apply Now” to apply for the programme; or
• Please call the CEIBS Customer Service Team for a printed Application Form, then fill in the form and send it to the CEIBS Customer Service Team by fax, email or mail.

Applications are requested at least 20 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.