CEIBS-Wharton-IESE Business School Global CEO Programme: A Transformational Journey (Modular)

Programme Start Date: November 11, 2018 [Shanghai/Philadelphia/Barcelona]

Programme Fee: 

The program fee of $46,000 includes tuition, academic materials, accommodation and most meals. Travel expenses to Shanghai, Philadelphia and Barcelona are not included.
A deposit of $10,000 is required upon admission in order to reserve a seat in the program and full payment is due by October 11, 2018.
Cancellations received within 30 days of the program start date are subject to a 25% fee.


Senior executives are facing increasing pressure to achieve profitable growth. Geopolitical shifts, new technologies and changing consumer behavior all present new challenges, as well as opportunities. The Global CEO Program: A Transformational Journey offers valuable keys for attaining ongoing success.

IESE, Wharton and CEIBS: A Powerful Alliance

The program is led by three world-renowned business schools: IESE, Wharton and CEIBS. Through the collective knowledge of expert faculty members on three continents, participants gain invaluable insights into global markets.

IESE is one of the world’s most international business schools, with campuses in Europe and New York City and offices in Sao Paulo and Munich. Founded in 1958, IESE seeks to develop business leaders with solid business skills, a global mindset and a desire to make a positive impact on society. The school launched its MBA program in 1964 under the guidance of an advisory committee set up by Harvard Business School.

Consistently ranked among the world’s top business schools, IESE takes a personalized approach to management education. IESE’s alumni network is one of the world’s most active, with more than 36,000 graduates working in over 100 countries.

IESE is an initiative of Opus Dei, a personal prelature of the Roman Catholic Church. As such, the school draws its values from the Christian tradition, which emphasizes the intrinsic rights and dignity of every person.

The Wharton School of the University of Pennsylvania – founded in 1881 as the first collegiate business school – is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With eleven academic departments, including Finance, Wharton is considered among the most comprehensive sources of business knowledge in the world because it is able to bridge research and practice through its broad engagement with the global business community.

With four areas of specialization – Banking and Financial Institutions, Corporate Finance, Financial Instruments and Portfolio Management, and International Finance – Wharton’s Finance faculty is at the forefront of today’s research.

The school has more than 4,800 undergraduate, MBA, executive MBA and doctoral students, more than 9,000 annual participants in executive education programs, and an alumni network of more than 88,000 graduates in over 140 countries.


The China Europe International Business School (CEIBS) was established in Shanghai in 1994. CEIBS is an international-caliber institution that provides business management and executive education through its MBA, EMBA and Executive Education programs. It offers to MBA students, and managers and senior executives of companies operating in, or planning to enter China the latest knowledge and a thorough understanding of current practices in international management and helps participants successfully adapt this knowledge to their own business environment.

Clearly focused on knowledge creation in China rather than importing pre-packaged information from elsewhere, CEIBS’ 100-plus professors each provide in-depth insight on China and a truly global perspective. CEIBS has become the leading business school in China, and its MBA, EMBA and Executive Education programs have all been ranked among the top 3 in Asia and the top 50 globally.

Learning Approach

During the GCP, you will gain first-hand knowledge of distinct global markets, while covering essential business topics. A valuable Cross-Program Project (CPP) culminates in an action plan that you can take back and immediately implement in your company. Relevant, stimulating, practical, thought-provoking: this is how participants describe their learning experience.

In-depth Learning

The GCP employs a wide range of teaching approaches, including interactive discussions, individual learning, casebased learning, peer coaching, role-plays and group exercises. This interactive and practical approach replicates real-life decision-making challenges, thus giving participants a sharper eye for identifying critical issues in their organizations.

Dynamic Interaction

Small- and large-group discussions, team projects and study groups promote the exchange of ideas and
experiences and stimulate fresh thinking. The program also provides ample opportunities for interacting with other highly successful business executives who come from different parts of the world. This shared learning approach creates an invaluable opportunity to formulate new goals and strategies.

Daily learning logs also maximize program benefits. This aspect of the program not only boosts effectiveness, but can also have an impact that many describe as “transformational.”

Active Approach

Participants examine authentic business scenarios, exchange viewpoints with other CEOs and develop specific action plans in real time. The Cross-Program Project (CPP) allows participants to directly apply what they learn to their own business context. You will leave the program with an action plan that specifically addresses the strategic challenges faced by your organization.

Participants will receive input during organized exchange sessions with fellow participants and during academic sessions and discussions with faculty members outside the classroom.

Lifelong Advantages

Following the programme, you will be able to take part in alumni events organized by IESE, Wharton and CEIBS and benefit from the extensive alumni networks and lifelong learning opportunities provided by all three schools. In addition, you will have the chance to remain in contact with faculty members and professional staff members from all three schools. Participants who successfully complete the GCP receive a certificate issued jointly by IESE Business School, the Wharton School and the China Europe International Business School.


The GCP is designed for CEOs, owners, presidents, board members, top-tier executives and chief decision makers with 10 to 15 years of general management experience in companies with global or regional operations.

They should be fluent in English for business purposes and willing to share their experiences, viewpoints and expertise with fellow participants.

Participants are of diverse cultural backgrounds, come from a wide range of industries and represent the private and public sectors.

This program is ideal for companies working in areas affected by an uncertain and complex world such as financial services, telecommunications, health care and consumer goods, as well as firms impacted by increased pressure from globalized market forces.

Typical participants represent these and other companies:

  • Adecco
  • AEGIS Media
  • Albediar Corp
  • Allied Enterprises(Chalhoub Group)
  • Alto
  • Bancolombia
  • Banco Supervielle
  • BBVA
  • Cardinal Health
  • Collegium
  • Deutsche Bank
  • DHL
  • Dubois Chemicals
  • Embratel
  • First Investment Group
  • Gamma Holdings
  • Glencore
  • Goodyear
  • Grupo Argos
  • Grupo Aries
  • Halma Health Optics
  • Ing Bank
  • Itau-Unibanco
  • Itp
  • Kemira
  • Km Core
  • Macsa
  • Manta Multimedia
  • Nigerian Security Printing and Minting
  • Nissan Renault
  • Nokia
  • Normet
  • Omnicom Media Group
  • Orion Capital Pave Platform
  • Pentagon Real Estate
  • Puente
  • Sam Corp
  • Santander
  • Sbm Atlantia
  • Siemens Energy
  • Sigrun Partners
  • Sodexo
  • Soporte General
  • Sulzer Turbo Services
  • Tata Interactive Systems
  • Tecno Lite
  • Telefónica
  • The Red Cross
  • Vodacom Tanzania
  • Wings4business
  • Zurich

The Global CEO Program (GCP) is a joint initiative of three top-ranked business schools – IESE Business School, the Wharton School and CEIBS – with an overarching theme of identifying opportunities for profitable growth and challenging current business
models in today’s fast-changing business world.
The program, designed for CEOs, owners, presidents, board members, top-tier executives and chief decision makers, allows you to step back from the rapid pace of daily business and reflect on the most pressing issues facing your company. You expand your knowledge and understanding of fast-growing emerging markets and learn how to respond and adapt to challenges in the face of global economic trends that are making the world more complex and uncertain.

The Journey
- Expand Your Global Vision and Reach
The GCP comprises three one-week residential modules that span three different continents: Asia, North America and Europe.

The Experience
- Exclusively Designed for Senior Leaders
Expand your network and exchange valuable insights and experiences with other senior executives from around the world. Learning together with top-level peers and interacting with
them in off-peak hours afford an invigorating transformational experience.

The Know-How
- Practical, Just-in-Time Knowledge
Gain practical knowledge that can be applied immediately through the dynamic case-based method, interactive lectures, workshops and CEO panels. Small- and large-group discussions and study groups promote the exchange of ideas and experiences and stimulate
fresh thinking.

The Results
- The Opportunity to Work on a Real Business Challenge
The Cross-Program Project (CPP) is an integral part of the GCP learning experience. Through the CPP, you analyze and address an individual business challenge that is highly relevant to you and your company and receive valuable feedback and support from expert peers from different countries, industries and backgrounds.


The GCP comprises three one-week residential modules that span three different continents: South America, North America and Asia. Throughout the program, participants work individually and in small teams, analyze diverse business cases and carry out individual projects.

The program addresses how to identify opportunities for profitable growth and how to respond and adapt to challenges in the face of global economic trends that are making the world more complex and uncertain. Participants will examine the latest concepts, ideas and tools to help them align their business practices with global and regional economic developments and conditions.

In addition, you will work on the individual Cross-Program Project (CPP) throughout the three modules. The CPP consists of a strategic action plan designed around a particular business challenge that each participant has identified before the program begins.

Two overarching themes guide the program: 

  • The opportunities and risks in the region focused upon in each particular module
  • Leadership capabilities in a range of key areas, including self-leadership, change management and cross-cultural management

MODULE 1 November 11-16, 2018,China Europe International Business School (CEIBS), Shanghai, China

• How do you understand the current political and economic dynamics of China and its geo-politics with neighboring countries?
• What is the impact of a transitional China, which has shifted its
focus from promoting exports to increasing domestic consumption, on the global economy and capital markets?
• What can you learn from the new business model innovations and emerging trends around the world?
• How do you re-think business models and growth strategies in the increasingly integrated Asian free-trade region?
 • How can you lead cross-border operations in the evermore challenging business environment?

MODULE 2  March 10-15, 2019, The Wharton School, Philadelphia, USA

•How are global trends impacting regional markets? How are regional markets impacting global trends?
• How do “transformational leaders”challenge their assumptions and create new mental models
to foster an innovative and a creative culture throughout their organization?
• What is the impact of strategic decisions on financial value creation? How do you drive profitable growth in a difficult business environment?
• How do you adapt your marketing strategy to stay ahead of the changes in social, mobile, cloud and analytics to exceed your customer’s expectations?

MODULE 3 June 3-7, 2019, IESE Business School, Barcelona, Spain

• What factors shape the global landscape?
• How do you measure the impact of new business models on your growth strategy?
• Do you have a digital strategy?
• How can you take cross-border differences into account as you define strategies?
• How do you transform your organization by developing a change-management initiative?


Before Each Module
You will receive all pre-reading materials one month before the start of each residential week to give you time to prepare. You will need between 10 and 15 hours advance preparation time for each module.

During Modules
Expect to be fully occupied with classes, study and organized social activities during the three residential
weeks. Between lectures and teamwork sessions, you will spend around eight hours a day on each campus, so try to leave work responsibilities at the office.

We recommend arriving a few before the program starts or staying a few days after the program ends for tourism in the city or the country.

When not on the IESE, Wharton or CEIBS campuses, you will be preparing for the next residential week and working on your Cross-Program Project.

Note: Participants must attend all three module


The GCP faculty experts are renowned for their teaching and research excellence, as well as their hands-on experience. Their rich and varied knowledge gives participants proven frameworks and concepts that are rooted in real-world knowledge.

Academic Directors

  • Julia Prats
    Professor of Entrepreneurship, IESE
    Doctor of Business Administration, Harvard University
  • Jerry Wind
    The Lauder Professor
    Professor of Marketing, The Wharton School
    Ph.D. in Marketing, Stanford University
  • Juan Antonio Fernández
    Professor of Management, CEIBS
    Ph.D. in Management, IESE

Core Faculty

  • Franklin Allen
    Professor of Economics, The Wharton School
    Ph.D. in Economics, Oxford University
  • Jonah Berger
    Professor of Marketing, The Wharton School
    Ph.D. in Marketing, Stanford
  • Jeongwen Chiang
    Professor of Marketing
    Department Chair (Marketing), CEIBS
  • Raphael Amit
    Professor of Management, The Wharton School
    Ph.D. in Managerial Economics and Decision Sciences, Northwestern University
  • Charles Chen
    Professor of Accounting, CEIBS
    Ph.D. in Business Administration, University of Houston
  • Thomas Donaldson
    Professor of Legal Studies and Business Ethics, The Wharton School
    Ph.D. in Philosophy, University of Kansas
  • Adrian A. Done
    Professor of Production, Technology and Operations Management, IESE
    Ph.D. in Operations and Technology Management, University of London
  • John Percival
    Professor of Finance, The Wharton School
    Ph.D. in Finance State University of New York, Buffalo
  • Karl T. Ulrich
    Professor of Operations and Information Management, The Wharton School
    Sc.D. in Mechanical Engineering, Massachusetts Institute of Technology
  • Pankaj Ghemawat
    Professor of Strategic Management, IESE
    Ph.D. in Business Economics, Harvard University
    Anselmo Rubiralta Chair Strategy and Globalization
  • Bala Ramasamy
    Professor of Economics, CEIBS
    Ph.D. in Economics, University of Leicester
  • Rama Velamuri
    Professor of Entrepreneurship, CEIBS
    Ph.D. in Entrepreneurship, Business Ethics and Strategy, University of Virginia
  • Paddy Miller
    Professor of Managing People in Organizations, IESE
    Ph.D. in Management, IESE
  • Hellmut Schütte
    Distinguished Professor of Management, European Chair for Global Governance and Sino-European Business Relations, CEIBS
  • Pedro Videla
    Professor of Economics, IESE
    Ph.D. in Economics, University of Chicago
  • José Luis Nueno
    Professor of Marketing, IESE
    Doctor of Business Administration, Harvard University
  • Harbir Singh
    Professor of Management, The Wharton School
    Ph.D. University of Michigan
  • Dongsheng Zhou
    Professor of Marketing, CEIBS
    Ph.D. in Commerce and Business Administration, University of British Columbia
  • Pedro Nueno
    Professor of Entrepreneurship, IESE
    Doctor of Business Administration, Harvard University
    Bertrán Foundation Chair Entrepreneurship
  • Christian Terwiesch
    Professor of Operations and Information Management, The Wharton School
    Ph.D. in Management, INSEAD

Detailed information about the faculty can be found at:


  • Module 1, Asia – CEIBS, Shanghai, China
  • Module 2, North America – The Wharton School, Philadelphia, United States
  • Module 3, South America – IESE Business School, Sao Paulo, Brazil


Applications are accepted throughout the year, but should be received no later than two months before the start date.

The Admissions Committee, comprised by representatives from IESE, Wharton and CEIBS, thoroughly reviews all applications. Due to class-size constraints and the need to maintain a balanced mix of professional profiles, it is possible that even highly qualified applicants
may not be admitted.

Angela Tian
Program Co-Director
China Europe International
Business School (CEIBS)
699 Hongfeng Rd., Shanghai,
P.R. of China 201206
Tel: 86-21-2890 5302

David Heckman
Program Co-Director
The Wharton School
255 South 38th Street
Philadelphia, PA 19104, USA
Tel.: (+1) 215 573 0867

Luis F. Casas
Program Co-Director
IESE Business School
165 W. 57th Street
New York, NY 10019-2201, USA
Tel.: (+1) 646 346 8827