Financial Statement Analysis: Change, Trend and Challenges

Date: July 13-15, 2017
Venue: Shanghai

Programme Fee: 
RMB 28,800

Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees if required. The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.


Can financial statements tell us everything about a company? Financial data that shines some light on the past performance of a company neither enable executives to see its present value clearly nor help them gear their decisions toward the future. In the ever-changing age of economic globalization, how does an in-depth analysis of financial statements help financial managers better understand the financial position? How do they accurately assess the value of their company, predict its financial position and risks, and make proper business decisions?

The three-day programme will not only comb through the relationships among financial reporting, information disclosure, corporate governance, internal control and risk management, but also help participants deal with the challenges facing CFOs by providing them with valuable experience for value creation.


The programme aims to offer participants an insight into the role and significance of financial statements, the deficiencies of the existing financial reporting system, trends for financing accounting, and key issues like corporate governance, internal control and risk management.


The programme is specially designed for financial executives, including CFOs, finance directors and chief accountants. It also equips board members with financial expertise, enhancing their capability for strategic decision-making.


The programme will help participants

  •  Understand the targets for financial management;
  •  Analyze major challenges facing CFOs and the obstacles they must overcome;
  •  Understand major factors contributing to the quality of financial statements and rethink financial accounting;
  •  Perform tools for financial statement analysis;
  •  Properly assess the company’s business performance and market value;
  •  Enhance corporate governance through incentives, restraints and monitoring;
  •  Clarify measures for risk prevention;


Day 1

Financial Reporting: Background, Challenges and Prospects

  • Economic contracts, agency cost and information
  • Fundamental changes caused by the securities market in financial accounting and financial reporting
  • Supply and demand of financial statement information
  • CFOs’ puzzles and challenges
  • Deficiencies of the existing financial reporting system
  • Accounting principles: international convergence and divergence

Rethinking financial accounting

  • Inherent limitations of financial accounting
  • Major factors contributing to the quality of financial statements
  • From corporate events to financial statements
  • Reanalysis of the balance sheet
  • Income statement: strength and weakness
  • Logic and significance of the cash flow statement
Day 2

Financial Statement Analysis

  • Understanding the company’s business model
  • General approaches to financial statement analysis
  • Ratio analysis: the most common method for financial statement analysis
  • Current ratio analysis: Lantian as a case study
  • Profitability analysis
  • Analysis of long-term creditors’ risks
  • Implications of P/E
  • Do dividends really matter?
  • Cash flow analysis
  • Forecast of financial distress and corporate bankruptcy 

Information disclosure, earnings measurement and corporate management

  • Upward trends for information disclosure
  • Open information disclosure in China
  • Cost of information disclosure
  • Mandatory disclosure and voluntary disclosure
  • Measurement of earnings and earnings management
  • Possible approaches to curbing earnings management
  • Corporate governance
  • Restraints and monitoring over the Top Management
  • Incentives for the Top Management
Day 3


Role of Financial Information in Debt Investment and Equity Investment



Corporate internal control, risk management and independent audit

  • Risk is looming large
  • Risk propensity and risk intelligence
  • Fraud, corporate failure and internal control
  • Basic concepts for corporate internal control
  • COSO’s internal control system
  • Major obstacles to internal control implementation
  • Economic implications of the audit
  • Scope and limitations of the audit
  • Audit opinion, audit fees and audit quality
  • Auditors’ crisis of confidence; prospects for independent audit

Programme Director

Professor Su Xijia

Admissions Procedures
Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

Contact Information

Customer Service Team
699 Hongfeng Road, Pudong, Shanghai, 201206, P.R.C.
Tel: +86-21-2890 5187

Customer Service Team
No.20, Zhongguancun Software Park
No.8, Dongbeiwang West Road,Haidian District
Beijing, 100193, P.R.C.
Tel: +86-10-8296 6688

Customer Service Team
Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone,
Hangcheng sub-district, Baoan, Shenzhen 518126, P.R.C.
Tel: +86-755-3699 5199