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======June 2007======
In this issue...
Programmes >> CEIBS-INSEAD >> CEIBS-Columiba Business School Joint Advanced Marketing Management Programme
Events >> Annual China Media Industry
View
News >> CEIBS Executive Forum Travels to Shenyang |
Multinationals have long sought to increase their presence in China, and in recent times more and more Chinese companies have also ventured beyond China’s border to transform to legitimate multinationals. This increasingly flat world of commerce has not only created opportunities but also challenges for organisations. In this issue of iDEA, we have set our focus on this topic and hope to stimulate ideas and reflection. Enjoy!
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2007 Executive Education Programme List
(Download
CEIBS-INSEAD Multinational Management Programme CEIBS and INSEAD have partnered to develop the Multinational Management programme, taught by outstanding faculty from both schools. The programme is designed for senior managers with at least 8 years of managerial experience. Preferably they are directly in charge of the internationalisation strategy of their businesses or are expected to contribute significantly to that strategy and its execution. The programme will enable you to identify opportunities for international expansion of your business, operate in the cross-cultural context, build your operational capabilities and make sound decisions relating to alliances and acquisitions, marketing and finance needed to carry out the international expansion. Learn more >>
CEIBS-Harvard Business School-Tsinghua SEM Joint Senior Executive Programme The School of Economics and Management at Tsinghua University, China Europe International Business School, and Harvard Business School have partnered to offer an intensive program in both Chinese and English. Designed for senior executives in Chinese state-owned and private companies, as well as in multinational companies with operations in China, this program’s comprehensive management curriculum enables executives to focus on creating strategies that boost competitive advantage. Learn more >>
Strategic Sales Forces Management (Prof. Donald Sexton) During this intensive three-day programme, managers explore practical, easy-to-apply approaches to managing the sales force strategically and effectively. We will consider sales strategies in many types of industries and we will be happy to discuss any specific issues or problems faced by the participants.The programme is designed to provide participants with the knowledge and skills to manage the efforts of their sales force so that business objectives are achieved and so that they receive a high return on their sales force resources. Learn more >>
Diploma in Management Programme The Diploma in Management Programme is aimed at ambitious managers who have already distinguished themselves and are on a fast track of management development. By focusing on the individual, this programme enables participants to step back from their daily responsibilities and gain a broad, integrated perspective of general management.The course is aimed at fast-track management staff who have been identified by senior executives in their companies as having high management potential.It is a modular programme with 8 compulsory modules and 2 electives. Shanghai session: Learn more >> Beijing session (jointly delivered by Ross School of Business at the University of Michigan): Learn more >>
Strategic Leadership (Prof. Shalom Saada Saar)
Today's organisations must focus on building a competitive advantage
through its people. Executives recognise that the new challenge is
how to build speed, flexibility and self-renewal. Clearly, today's
organisations need competent and motivated people in order to grow
and flourish. At the core of this challenge are the quality and
maturity of leadership which is central to any organisation anywhere
in the world.
Learn
more >> Winning the Manufacturing Race (Prof. Jaume Ribera) This programme will analyse how market demands translate through different competitive strategies to become manufacturing tasks or requirements and how to make them real on the factory plant. It is no longer sufficient to have low labour cost or to hire a consulting company to implement the latest production techniques, be they called lean manufacturing, cellular manufacturing or six-sigma. To succeed in the race, Chinese companies must absorb these interesting concepts, adapt them to their own realities and relate them to the strategic mandate. Learn more >>
CEIBS-Columbia Business School Joint Advanced Marketing Management Programme (Prof. Willem Burgers & Noel Capon) To succeed in today's fast-paced global economy, organisations must constantly create new markets, develop innovative products and services, invent new modes of value delivery and communication and extract greater profits and growth. Today more than ever, executives need marketing expertise that is creative yet rigorous, forward-looking and transcends functional boundaries. This four-day intensive programme is jointly run with the Columbia Business School, one of the top business schools in the United States. The format ensures that the best resources and experienced staff from both schools are employed to provide participants with a strong foundation in the fundamentals of marketing thought and practice. Learn more >>
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 First Annual China Bankers Forum 2007 June 30, 2007
Emerging
Landscape of China's Banking Structure: Who Will Be the Winners?
Annual China Media Industry Forum 2007 July 6, 2007
In the digital times, the new
media represented by Internet and cell phone media has become a main
media type in the 21st century, China is experiencing an
unparalleled new media revolution.
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Contact us
Shanghai Tel: 021-2890 5187 Fax: 021-2890 5183 Email: exec.ed@ceibs.edu
Beijing Tel: 010-8286 2890 Fax: 010-8286 1678 Email: bjo@ceibs.edu
Shenzhen Tel: 0755-2693 5750 Fax: 0755-2693 5743 Email: szo@ceibs.edu |
Venturing Beyond Borders - and Win
Becoming multinational - many European
companies have done it. So have American companies. Now Asian firms
are beginning to set their business targets on lands far from their
home countries too. Pushing frontiers, redefining limits of growth
opportunities. From America to Asia - the drive and ambition to take
their business across borders seem to be very much a universal
aspiration. While the desire to become truly international is on the
minds of many business leaders, how to operate successfully and
profitably in different countries is a question an international
company always asks itself too.
Effective Ways for Making Core Employees Grow with the Company By Audrey Wu
While the rapid development of China's economy is a blessing for most enterprises, it also leads to war for talents. How to attract, develop and retain the core employees has become headache for many CEOs. Common instruments, such as decent salaries and benefits, promotion, and well-designed training programmes, seem not sufficient for talent retention. Lured by abundant job opportunities in the booming market, talented people seem always ready to jump to the next destination. Is there a way out for nowadays CEOs tortured by endless talent war? Full article>>
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 CEIBS Executive Forum Travels to Shenyang
The China Europe International Business School (CEIBS) Executive Forum held in Shenyang on June 3 attracted more than 400 entrepreneurs and government officials to Northeast China. The event, organized by the Shenyang municipal government and the CEIBS Shenyang Alumni Association, fostered business networking and information exchange between CEIBS and Shenyang. Learn more >>
CEIBS Tours South
China
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