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======April 2007======
In this issue...
News
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Programmes >> CEIBS-INSEAD
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New Progamme |
China’s rapid economic development and acceleration of the globalisation trend have created a welcoming environment of growth for companies in China. Whether they are multinational companies establishing a foothold in China or Chinese enterprises marching onto the world stage, they face a complex and rapidly changing business environment.
In order for companies to excel in this complex competitive environment, company executives face a difficult challenge. Undoubtedly, the quality of the organisation’s management has a great influence on their success; therefore, it is critical for executives to remain current and relevant in their management skills so as to improve their organisation’s competitive advantage.
China Europe International Business School’s Executive Education Programmes is pleased to introduce a series of programmes tailored to meet the developmental needs of senior executives. These programmes include TSEM-CEIBS-HBS Joint Senior Executive Programme, CEIBS-INSEAD Multinational Management Programme and Executive Coaching Programme.
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 CEO Learning Consortium Held its CEO Forum The CEO Learning Consortium held its CEO Forum on the CEIBS Shanghai campus today, on the topic of "Marketing Innovations in China and Building a Global Brand." The forum featured Mr. Stan Shih, founder of Acer Inc. -- the world's fourth largest IT vendor -- and CEIBS Professor of Marketing and Strategy Willem Burgers, who also serves as Bayer HealthCare Chair in Strategy. A total of 27 CEOs and senior executives from multinational and Chinese companies took part in this intensive one-day learning event.
Scholars & Entrepreneurs Gather at CEIBS AMP Salon to Brainstorm the Future of China's Manufacturing Industry On the afternoon of Mar. 31st, forty-five entrepreneurs from various industries in Guangdong Province gathered at the CEIBS AMP Salon held in the Novotel Bauhinia Shenzhen to discuss, together with CEIBS Professor Xiao Zhixing, Professor of Management and the Programme Director for Advancement Management Programme (AMP), the challenges and opportunities that China's enterprises are currently facing. Learn more >>
CEIBS Kicked Off the Second Global CEO Programme Jointly with HBS and IESE Business School On March 23rd, the Second Global CEO Programme completed its first module on China Europe International Business School (CEIBS) campus. Based on the success of previous year, CEIBS joined hands again with the world leading business schools Harvard and IESE to offer the CEOs of China's leading enterprises completely new perspectives on strategy and management. Learn more >>
Dr. Jay O. Light, Dean of Harvard Business School Visits CEIBS On the morning of March 20th, Dr. Jay O. Light, Dean of the Harvard Business School visited China Europe International Business School (CEIBS). This was Dr. Light's first visit to CEIBS. He was warmly welcomed by the school's Management Committee including Prof. Pedro Nueno, Executive President; Dr. Zhu Xiaoming, President; Prof. Rolf Cremer, Dean and Vice President; and Prof. Zhang Weijiong, Vice President and Co-Dean. Learn more >>
"2007 DIMP Day -
New Year's Party" Held in Beijing
CEIBS Executive Forum on Modern Economy and Business Management Held
in Qingdao
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Venturing Beyond Borders - and Win
Becoming multinational - many European
companies have done it. So have American companies. Now Asian firms
are beginning to set their business targets on lands far from their
home countries too. Pushing frontiers, redefining limits of growth
opportunities. From America to Asia - the drive and ambition to take
their business across borders seem to be very much a universal
aspiration. While the desire to become truly international is on the
minds of many business leaders, how to operate successfully and
profitably in different countries is a question an international
company always asks itself too.
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Contact us
Shanghai Tel: 021-2890 5187 Fax: 021-2890 5183 Email: exec.ed@ceibs.edu
Beijing Tel: 010-8286 2890 Fax: 010-8286 1678 Email: bjo@ceibs.edu
Shenzhen Tel: 0755-2693 5750 Fax: 0755-2693 5743 Email: szo@ceibs.edu |
2007 Executive Education Programme List
(Download
CEIBS-Harvard Business School-Tsinghua SEM Joint Senior Executive Programme The School of Economics and Management at Tsinghua University, China Europe International Business School, and Harvard Business School have partnered to offer an intensive program in both Chinese and English. Designed for senior executives in Chinese state-owned and private companies, as well as in multinational companies with operations in China, this program’s comprehensive management curriculum enables executives to focus on creating strategies that boost competitive advantage. Learn more >>
CEIBS-INSEAD Multinational Management Programme CEIBS and INSEAD have partnered to develop the Multinational Management programme, taught by outstanding faculty from both schools. The programme is designed for senior managers with at least 8 years of managerial experience. Preferably they are directly in charge of the internationalisation strategy of their businesses or are expected to contribute significantly to that strategy and its execution. The programme will enable you to identify opportunities for international expansion of your business, operate in the cross-cultural context, build your operational capabilities and make sound decisions relating to alliances and acquisitions, marketing and finance needed to carry out the international expansion. Learn more >>
Key Account Management (Prof. William Murphy) In today's highly competitive markets, increasing numbers of companies realise that building strong relationships with key accounts is crucial to success. However, most company executives do not have an understanding of how to make a key account strategy work. In this programme we will discuss the many issues involved in making your company more competitive and positioning you to deliver high value through your key account management programme. We will discuss how the organisation and support system you set up in your company make a critical difference, and how you also need the right selling skills to make it work. Learn more >>
Strategic Sales Forces Management (Prof. Donald Sexton) During this intensive three-day programme, managers explore practical, easy-to-apply approaches to managing the sales force strategically and effectively. We will consider sales strategies in many types of industries and we will be happy to discuss any specific issues or problems faced by the participants.The programme is designed to provide participants with the knowledge and skills to manage the efforts of their sales force so that business objectives are achieved and so that they receive a high return on their sales force resources. Learn more >>
Marketing Strategy and Planning (Prof. Willem Burgers)
This intensive four-day programme explores western-style marketing
strategies that are appropriate for China. Participants will learn
to work with the latest market-driving strategies that have been
developed in the West. They will also focus on current practices
used in communication and distribution channel strategies. This
programme is designed to provide participants with an understanding
of the latest concepts of marketing strategy and planning, and how
to use these powerful tools to create greater customer value and
competitive advantage.
Learn
more >>
Executive Coaching Programme
(Prof. Shalom
Saada Saar) The purpose of the coaching workshop is to enable participants to become effective coaches. In a fast paced environment, where retaining talent is a critical success factor, executives and managers must learn how to effectively coach and develop their key people. Coaching requires emotional intelligence, practical skills and a commitment to the development of others. The programme is beneficial to executives and managers who are interested in exploring strategies and practical skills to develop their teams and direct reports. (Full programme literature will be available soon. Please contact us if you're interested.) |
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