Advanced Management Programme – Europe (Modular)

Start Date: October 18, 2018
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Programme Fee: 
USD 18,000

Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials. The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details. Courses will be taught in English. Participants who complete the Programme will be granted membership to CEIBS Alumni Association.

The Chinese economy is playing an increasingly significant role in the global economy. In response to the wave of economic globalization and the Belt and Road Initiative, Chinese companies are expanding their global reach at an unprecedented pace. How to gain insights into the global economic landscape and the role of the Chinese economy? How to deal with the irresistible trends for the digital and smart economy in China and the world at large? How to promote cross-cultural organizational and leadership development? Both the executives of the Chinese companies that are going global and their global partners need to keep their mind open.

This programme aims to teach participants how to think strategically and provide them with a systematic theoretical framework and a set of practical management tools so that they can profoundly understand business management practice and confidently take on challenges. In particular, the programme will help participants strengthen their cross-cultural leadership capabilities by offering them an opportunity to gain insights into the major drivers behind China’s economic growth, the ever-changing Chinese business environment, and the corporate culture and values of Chinese companies.

The target participants include:

1) overseas branch directors and expatriate executives from Chinese companies;

2) executives of the overseas enterprises acquired or invested by Chinese companies;

3) local company executives who partner with Chinese companies or expect to learn more about the Chinese economy or market.

Participants, who have completed this programme, will be able to:

  • Systematically pick up the managerial expertise required for general managers, including leadership, strategic thinking, managerial decision-making, mergers and acquisitions, marketing, and innovation;
  • Understand cutting-edge and practical management models and establish their own theoretical framework to develop effective strategic thinking;
  • Gain insights into the special role of general managers to deal with superiors and subordinates and internal and external stakeholders more effectively;
  • Understand China’s economic landscape and ever-changing business environment to identify potential business opportunities;
  • Gain insights into Chinese companies’ strategic thinking and culture against the background of globalization to promote internal synergy;
  • Join the CEIBS Alumni Association with a global network of over 20,000 alumni.

Module I: Insights into China and the World at Large in the Context of Globalization: Macroeconomic Trends and Company Strategy (October 18-20, 2018)

  • Global Economy and Role of the Chinese Economy
  • China’s Macroeconomic Trends and Policy in the New Era
  • China’s National Strategy for Globalization and Corporate Globalization
  • Company Strategy in Light of External and Internal Environment
  • Developing Strategic Thinking and Strategic Leadership

Module II: Improving Financial Planning and Risk Control: Company Finance, Investment and M&A (December 13-15, 2018)

  • Interpreting Financial Statements: Managerial Accounting for Non-Financial Executives
  • Capital Market, Investment Decisions, and Financial Reports
  • Corporate Internal Control and Risk Management
  • Chinese Companies’ Overseas M&A: Opportunities and Risk Control

Module III: Links to Digital Technology and Smart Business: New Marketing, and Corporate Innovation and Transformation (February 14-16, 2019)

  • Developing Innovative Thinking and Marshaling Resources for Innovation
  • Companies’ Digital and Smart Transformation
  • Identifying Opportunities: Digital and Smart Technologies in China
  • Framework for Marketing Strategy and Latest Developments
  • Digital Marketing: O2O, Ecosystem Establishment, and Content and Community Marketing

Module IV: Building a Competitive Organization: Leadership and Organizational Development (May 2-4, 2019)

  • Leadership in the Ever-Changing Times
  • Leaders’ Thinking and Leadership skills
  • Leadership and Organizational Development
  • Globalized Enterprises’ Cross-Cultural Organizational Development: Core Values, Institutional Planning, and Talent Development


Admissions Procedures

Applicants can apply for the programme in either of the following two ways:

  • Online application: Please visit the website to register online.
  • Call the CEIBS: You are also welcomed to call Ms. Jiang at 86-21-28905489 for an E-Application Form, then fill in the form and send it to

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact Ms. Jiang at 86-21-28905489 or


Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.



Ms. Singer Jiang (China)

Tel.: +86-21 28905489  

Cell: +86-13761739352   


Mr. Andreas Rogalas (Switzerland)

Tel.: +41-44728 99 44