Curriculum Structure

 

CEIBS EMBA curriculum is rigorous along both the "hard" (analytical) and the "soft" (leadership) dimensions. Participants are also required to conduct a group research project that solves a real business problem. Leadership development is not an elective, but a fundamental dimension integrated into our entire curriculum.

 
 
Core Courses
  Foundations of Management Managerial Economics
  Quantitative Methods for Management Business Law
       
  Macroeconomics Financial Accounting
  Managerial Accounting Organisational Behaviour
  Marketing Management Corporate Finance
  Production & Operations Management Strategic Management
       
  Chinese Economy International Finance
  Strategy Simulation    
 
Electives
  Channel Management Leadership & Coaching
  Entrepreneurial Management Leading Strategic Innovation
   
  Game Theory and Marketing Strategy Managing Business Marketing and Branding
   
  Global Strategic Management Negotiation Skill
   
  Internationalisation of Chinese Brands Service Marketing
     
  Introduction to Financial Derivatives Strategy Execution: Implementing Successful Strategies
     
  Key Account Management Valuation and Application of Financial Derivatives
     
  Leadership and Management of Change 
     
 
Global Modules
(USA and Europe)
Participants in the International Class will take two modules in the USA and Europe, in partnership with leading business schools.  The Wharton School of the University of Pennsylvania (USA), IESE and IMD (Europe) have been our global module host in the past.
 
Concentration on Solutions     Compared with most business schools in China, the CEIBS EMBA programme focuses not only on management theories but also on practical solutions. In the CEIBS EMBA programme, traditional dissertations are not required; a group project with a purpose of solving real business problems is required instead. The group project, which normally lasts for 14 months, will be under the direction of faculties of different fields, and participants need to do an oral defense to get their degree. Some projects end up becomming companies' practical operations. Mr. Song Wenming, one of CEIBS EMBA students, won the top prize of a famous TV show by CCTV in 2006. His winning project was indeed developed from his CEIBS EMBA group project.  
Concentration on Leadership     Another feature of CEIBS EMBA programme is its concentration on the development of students' leadership skills. Every EMBA student is required to make a 360 degree survey in the opening residency module. Professors in organisational behaviour will then help them analyze the result of the survey, and make plans to develop their leadership abilities. In the exit residency module, students will be asked to draw a “Life Map” that represents major development stages of their lives, which is to help them understand their higher level of "success", "responsibility", and "happiness".