Ever dreamed of launching a new venture or operating a business in the world's largest, fastest growing, and most dynamic consumer market? Thousands of adventurous businesspeople from around the world have followed this dream all the way to China, and more are joining them as the country matures, opens and internationalizes.

Professor Juan Fernandez of China Europe International Business School is coming to Korea with his new book, China Entrepreneur, to share his find-outs based on in-depth interviews with 40 successful expatriate entrepreneurs in China.

From winning the necessary Chinese government approvals and finding startup funding to fighting corruption and negotiating with Chinese suppliers, the presentation will include "a lot of blood, sweat and tears," and many real stories from people who have been through it before.

18:00 - 18:30   Registration
18:30 - 18:50   Programme Introduction
18:50 - 19:00   Alumni Sharing
19:00 - 20:30   Speech by Prof. Juan Fernandez

Juan Antonio Fernandez is Professor of Management at CEIBS. He served as the Director of the Diploma in Management Program at CEIBS (2000 - 2002), and Director of the Center of Entrepreneurship (2002 - 2005). He was Visiting Scholar at Harvard Business School (USA) in 2003 and at the University of Lancaster (UK) in 2006 and 2007.
Prof. Fernandez received his Ph D and MBA degrees from IESE, Spain. He received a Diploma in Economics from The Economic Institute, University of Colorado, USA. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, Asian Case Research Journal, and the Barcelona Management Review. 

Coex InterContinental Hotel
(159 SAMSEONG-DONG, GANGNAM-GU, SEOUL)

Register Online

Mr Morris Hu
Tel: +86-21-2890 5209
Fax: +86-21-2890 5108
Email: Hmorris@ceibs.edu

CEIBS EMBA Office
699 Hongfeng Road Pudong Shanghai 201206, PRC