• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

The Development of E-Commerce in China

Wang Gao, CEIBS Professor of Marketing & Co-Director of the CEIBS Centre for Globalisation of Chinese Companies, looks back at the evolution and ahead to the promising prospects of e-commerce in China.