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    China Depth, Global Breadth

    CEIBS Beijing
    664
  • About CEIBS

    Unmatched China knowledge, proven global expertise

    CEIBS Shanghai
    664
Monday, March 17, 2014

Dell China Public Relations Director Speaks at MBA IT Club

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Dell China Public Relations Director Speaks at MBA IT Club

Effective social media marketing was the focus of discussions with Mr. Victor Gao, Public Relations Director for Dell Greater China, who was invited by the CEIBS MBA IT Club to give a talk on the Shanghai Campus on March 17, 2014. Mr. Gao explained his company’s social networking and public relations strategies for the China market and gave an overview of how big data technology is used in e-commerce. Mr. Gao has more than 15 years of experience in this field. Before joining Dell China, he had worked at PepsiCo Greater China, Amazon China and Nokia China. A highlight of his talk was when he spoke about a Corporate Social Responsibility (CSR) campaign the company launched on Weibo that asked users to forward a post that promoted a positive image of Dell China. Dell China donated RMB 10 to charity each time a user forwarded the post. Dell raised around RMB 1.2 million for charity through this activity, and it was an effective way for the company to build its corporate image.