CMI engage in applied research related to the following general areas in marketing & innovation. Each research area may involve several specific projects based on the needs and requirements of corporate members of the center. We invite companies interested in the potential results of these research projects to contact the Director of the Center to discuss their participation.

Research Outputs: Among the outputs we envisage are articles for both academic and practitioner-oriented journals, practitioner books, case studies, conferences and course content for MBA, EMBA and EDP.

Applied Research Area 1: Growth Strategies of Firms in China

Applied Research Area 2: Innovation Management and New Product Development

Applied Research Area 3: Building Organizational Marketing Capabilities