The CEIBS Center of Marketing & Innovation (CMI), established in March 2007, seeks to advance professional research and education in innovative approaches to marketing. Through research and education, we identify and develop new programs and methods which will better serve the marketing community's needs for new ways of enhancing the growth and profitability of their organizations.

The Center is funded by an endowment grant from Dow Chemical Company. The fund supports faculty research grants, teaching materials, seminars by industrial leaders, and other activities of the Center. Like Dow Chemical Company, CMI believe that without innovations in marketing customers would have trouble improving their own products and competitive edge, while end-users would have trouble improving their well-being.

The faculty affiliated with the Center and the CEIBS community appreciate this generosity of Dow Chemical Company and invites the participation of other firms in the Center’s activities.