Overview

The linkages among marketing, innovation and growth are the driving forces of business success in competitive markets. How do firms in China develop and manage growth?

The 2008 CMI Conference "Marketing, Innovation, and Business Growth" will tackle head-on the question of business growth - drawing on the best practices from the past and the real promise of the future.

The Conference will feature case study presentations, new research and keynote speeches from senior executives representing world-class organizations. It will give participants ample opportunity to network and trade tips, tools, and advice with speakers and other attendees.

Above all, it will inspire participants with stories of services, solutions, marketing successes, and arm participants with new insights into how to manage growth within their own organizations.

Target Participants

The Conference is designed especially for business leaders responsible for developing, managing, marketing, and selling new products, services and solutions. Most of all, the Conference is designed for business leaders who are dedicated to leading the growth agenda for their organizations.

Date: March 26th, 2008
Organizer: Centre for Marketing and Innovation (CMI); China Europe International Business School
Venue: 699 Hongfeng Road, Shanghai, China, 201206
Contact: Maggie MEI (mmaggie@ceibs.edu; 8621-2890-5310)

Agenda

Speakers

Conference Chair

Proposed Sponsorship Scheme