Speakers:
Andy Richards，Director of Business Development of Dow Chemical, China
Andreas Tschirky，General Manager of Roche R&D
Jorg Ostertag，President of Lilly China
Kwaku Atuahene-Gima，Professor of Marketing & Innovation Management, Director of the Center for Marketing & Innovation of CEIBS
Simon Benjamin，Partner of IBM Global Service China
Sidney Taurel，CEO and Chairman of the Board of Eli Lilly & Co.,
Tom Cook，Greater China President of Dow Corning
中欧国际工商学院市场营销与创新中心
中欧商业评论
CEIBS Business Review
Economic Development Agency of the Principality of Asturias
哈佛商业评论
新闻周刊 中文月刊
中国经营报
《新营销》杂志