Agenda：

08:00-09:00	Registration
09:00-09:10	Welcome Address
	Zhu Xiaoming	Vice Chairman, the Shanghai Committee of the Chinese People's Political Consultative Conference, President of CEIBS
09:10-09:20	Welcome Address
	Rolf Cremer	Dean and Vice President of CEIBS
09:20-09:30	Opening Address
	Kwaku Atuahene-Gima	Professor of Marketing & Innovation Management, Director of the Center  for Marketing & Innovation of CEIBS
09:30-10:15	Speach
	Andy Richards	Director of Business Development of Dow Chemical, China
	Topic	Innovation at Dow
10:15-11:00	Speach
	Kwaku Atuahene-Gima	Professor of Marketing & Innovation Management, Director of the Center for Marketing & Innovation of CEIBS
	Topic	Too Much of a Good Thing? When Marketing and Innovation Hinder Business Growth?
11:00-11:15	Q&A Interaction
11:15-11:30	Coffee Break
11:30-12:00	Speach
	Sidney Taurel	CEO and Chairman of the Board  of Eli Lilly & Co.,
	Topic	Pharmaceutical Innovation in the 21 th Century
12:00-12:15	Q&A Interaction
12:15-13:30	Lunch
13:30-14:00	Speach
	Simon Benjamin	Partner of IBM Global Service China
	Topic	The New Frontier of Innovation - IBM’s Perspective from the World and China
14:00-14:30	Speach
	Tom Cook	Greater China President of Dow Corning
	Topic	Going Beyond Product Innovation
14:30-14:45	Q&A Interaction
14:45-15:15	Speach
	Andreas Tschirky	General Manager of Roche R&D
	Topic	Pharma R&D Innovation in China
15:15-15:45	Speach
	Jorg Ostertag	President of Lilly China
	Topic	Building and Leading Successful Organizations in different Asian countries
15:45-16:00	Q&A Interaction
16:00-16:15	Coffee Break
16:15-17:45	Round Table
	Topic	"Growing in China: Challenges and Solutions"
18:00-19:30	Cocktail + Networking ­