Our vision is to provide a forum for the development and implementation of innovative marketing practices.

Our strategy is to invest in applied research and outreach programs to achieve thought leadership and academic preeminence. CMI will achieve this mission through rigorous, creative and practice-oriented research in China and other emerging economies that provides effective solutions to marketing problems of our members.

Objectives

• To provide effective forum for regular networking for marketing professionals such as conferences, seminars and workshops, and educational events.
• To expand and facilitate the application of knowledge about emerging innovations in marketing through education and training.
• To develop joint faculty-industry research projects to ensure linkage between academic theory and management practice.
• To develop and maintain strategic partnerships with similar centers overseas for the benefit of CMI faculty and corporate members.