Associate Professor of Strategy, CEIBS;
Programme Director of Business Innovation & Transformation Programme
Prof. Weiru Chen is Associate Professor of Strategy at CEIBS, where he teaches Industry and Competitive Analysis, Business Model Innovation, and China Strategy to MBA, FMBA, EMBA, and Executive Education participants. He got his Ph.D. in strategic management at Purdue University, USA, and served as faculty in INSEAD’s strategy department before joining CEIBS. Professor Chen has been invited to teach at Peking University in Beijing, Lee Kuan Yew School of Public Policy at National University of Singapore, the Abu Dhabi government’s Civil Service department as well as to business leaders and officials around the world. He was awarded CEIBS Best Teaching Award in 2013, INSEAD Deans’ Commendation for Excellence in MBA Teaching in 2011, the Outstanding Teacher of MBA Elective Courses at INSEAD in 2005 and the Best Teaching Award at Purdue University in 2002.
Professor Chen’s research is centred on firms' technological search behaviours, strategic dynamics, and cross-border business model transfer. He has published in the world’s leading academic journals, such as Academy of Management Journal, Organization Science, Strategic Management Journal, Research Policy and Strategic Organization. His dissertation on firm search behaviour received the Best Dissertation Runner-up Award in the technology and innovation management category at the Academy of Management Conference. His works on firms' forward-looking and backward-looking decision making under uncertainty were awarded the Best SMS Conference Paper (Honourable Mention) and selected in the Best Paper Proceeding during the Academy of Management Conference.
Professor Chen published a book entitled Platform Strategy – Business Model in Revolution in 2013. It has received numerous best book awards and sold 150,000 copies. This book provides a systematic framework to study platform business model based on a solid study of 40 Chinese firms and 20 global companies. He has developed cases like “Baidu vs. Google in China’s Internet Market” (2009 EFMD Best Case Award), “McDonald’s vs. KFC in China”, “Galanz – the Chinese firm’s internationalization”, “Nokia’s strategic change in the new mobile ecosystem”, and “Platform competition in eReading market”. He develops insights on multinational firms’ dilemma in emerging markets such as replication vs. adaptation, profitability vs. scalability, cooperation vs. competition, and new business model innovation for relational society with high consumption contagion.
- 2003 Ph.D. in Management, Purdue University, USA
- Firms' Technological Search Behaviour
- Cross Border Business Model Transfer
- Strategic Dynamics
- Industry and Competitive Analysis
- Business Model Innovation
- China Strategy
- "Changes in Firm Knowledge Couplings and Firm Innovation Performance: The Moderating Role of Technological Complexity" (with S. Yayavaram), Strategic Management Journal, 36(3): 377-396, 2015.
- “Platform: Business Model in Evolution”, (with Joseph Yu), CITIC publishing, 2013.
- “Business Group Affiliation and Firm Search Behavior in India: Responsiveness and Focus of Attention” (with B. Vissa & H. Greve), Organization Science, 21 (3): 696-712, 2010.
- “Is Firm-specific Innovation associated with Greater Value Appropriation? The Roles of Environmental Dynamism and Technological Diversity” (with H. Wang), Research Policy, 39(1): 141-154, 2010.
- “Determinants of Firms’ Backward- and Forward-looking R&D Search Behavior”, Organization Science, 19(4): 609-622, 2008.
- “Situational and Institutional Determinants of Firms’ R&D Search Intensity” (with K. D. Miller), Strategic Management Journal, 28(4): 369–381, 2007.
- “Variable Organizational Risk Preferences: Tests of the March-Shapira Model” (with K. D. Miller), Academy of Management Journal, 47(1): 105-115, 2004.
- “Risk and Firms’ Costs” (with K. D. Miller), Strategic Organization, 1(4):335-382, 2003.
- “Determinants and Performance Impact of Asymmetric Governance Structures in International Joint Ventures: An Empirical Investigation” (with J. R. Lee & C. Kao), Journal of Business Research, 56(10):815-828, 2003.