• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Faculty Profiles

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Chen, Junsong

Visiting Professor of Marketing

Dr. Chen is Visiting Professor at China Europe International Business School. Dr. Chen has lectured on Consumer Behaviour, Consumer Decision-Making, Chinese Consumers for MBA and EMBA programmes from IESE, Mannheim Business School, Leipzig Graduate School of Management, Adolfo Ibanez School of Management, WHU Otto Beisheim School of Management, Central European University, Jesse H. Jones Graduate School of Management, ESCP Europe Business School, AVT Business School, and IPADE Business School. He has consulted for companies and organisations in China and UK.

Dr. Chen’s work has been published in Journal of World Business, Harvard Business Review (Chinese), Journal of Marketing Science, Journal of Brand Management, Journal of Euro-marketing, and Blackwell Handbook of Judgment and Decision-making etc. He is a column-writer for leading Chinese business magazines including China Marketing and 21st Century Business Review. He is also the author of 15 cases published in Europe Case Clearing House (ECCH). Dr. Chen is a member of American Marketing Association, Marketing Science Institute, and Marketing Research Society. He received qualification from the International Teacher's Programme (ITP). He is Guest editor of Journal of World Business and also on the Editorial Board of Journal of Global Academy of Marketing Science.

  • Ph.D. in Marketing, University of Birmingham
  • MA in Marketing, Wuhan University
  • BA in Business Administration, Wuhan University
  • Branding
  • Consumer Behaviour
  • Consumer Decision-Making
  • Corporate Social Responsibility
  • Chinese Culture and Chinese Consumers
  • Consumer Behaviour
  • Marketing Diagnosis with Consumer Study
  • Behavioural Marketing
  • Marketing Psychology
  • Marketing Simulation (StoreWars)
  • Marketing in China by Understanding Chinese Consumers

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