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CEIBS Commissioned by Shanghai Government to Focus on China-specific Case Research

Volume 5, 2013

CEIBS has been selected by the Shanghai Government to lead the development of the Shanghai MBA Case Development and Sharing Platform that focuses on management in the Chinese context. The platform is designed to help Chinese business schools further improve their programme quality and help international business schools better understand the unique challenges of managing within the context of China's transitional economy. 

"At CEIBS we use a combination of Western and China-context cases but our students are increasingly asking for more and more localized cases, as the Chinese business environment remains significantly different from that of the developed West," said Associate Dean and Director of CEIBS Case Development Centre Prof Liang Neng, in explaining the need for the Shanghai MBA Case Development and Sharing Platform. "There's also a growing demand in the world market for managing in the Chinese context. They want to know how Chinese companies manage growth, manage innovation, manage transition."

In addition to this strong domestic and international demand for cases about management in the Chinese context, local Shanghai business schools also need to learn how to effectively apply the case teaching method. "Since CEIBS is considered more experienced in both case development and the case method, the Shanghai Government has selected the school to lead the development of this case bank and platform," explained Prof Liang Neng.

CEIBS Knowledge, Volume 5, 2013
Associate Dean and Director of CEIBS Case Development Centre Prof Liang Neng

This is one of CEIBS' most significant initiatives to focus on knowledge creation and teaching innovation. Many business schools across the globe use the case method of teaching, and draw heavily on cases that are grounded in the cultural and political context of the West. "We are encouraging faculty and case writers to focus specifically on managerial issues specific to China, but from a global perspective. This initiative fits precisely with our 'China Depth Global Breadth' strategy," said Prof Liang Neng. "We will also likely organize nationwide case competitions centred on management within the broader context of emerging economies."

In addition to the municipal government, CEIBS will also collaborate on the project with other Shanghai-based business schools and the wider business community. Chinese managers stand to gain from the work produced by the case platform. CEIBS will also leverage the platform for practitioner- and policy-oriented research. Because case studies are more flexible in methodology than traditional academic research papers, CEIBS will use material from the platform to help business executives better understand and be more responsive to changes in the market.  "We hope to help more Chinese managers extract general principles that can be learned by others and applied in other situations," explained Prof Liang Neng. The platform will also be leveraged to develop new signature CEIBS courses on Chinese management and help groom more of the school's faculty and case writers to become world-class China experts.

"We hope that by 2018, our platform will be the number 1 preferred choice for anyone who wants to find cases about management in China," added Prof Liang Neng. "It should start operating in about 3 years. Right now, we are developing a stockpile of high-quality international-standard but localized cases which can be used by both domestic and international business schools."