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Tuesday, September 22, 2015

CEIBS Alumni Receive AACSB’s Inaugural Influential Leaders Award

CEIBS Alumni Receive AACSB’s Inaugural Influential Leaders Award
From left: Richard Liu and Dong Mingzhu

September 22, 2015. Shanghai – CEIBS alumni Richard Liu (EMBA2009) and Dong Mingzhu (CEO2006) are among the world’s top 100 influential leaders according to global business school accrediting body and membership association AACSB.  Liu, who is founder, Chairman and CEO of online retailer JD.com, and Dong, who is President and Chairperson of Gree Electric Appliances are among the inaugural group of this distinguished community. AACSB Influential Leaders personify the role of visionary figure or change agent, and have demonstrated a positive impact on society through their innovative mind-set and entrepreneurial spirit. They also have made a significant business impact while bringing about dramatic community or social change.
“We are proud and honoured that Liu and Dong have been included on the AACSB’s list of influential global leaders,” said CEIBS Vice President & Dean Professor Ding Yuan in reacting to the news. “Their recognition is well-deserved. The CEIBS mission is to educate Responsible Leaders versed in ‘China Depth, Global Breadth’ who are capable of promoting China’s social and economic development. This award recognises the achievements our alumni have made in these areas. We are glad to be working with the global community of AACSB accredited schools to cultivate and recognise leaders who help build world economies in a healthy and sustainable way.”
Liu and Dong have both made meaningful contributions to innovation and social change in China. Both were among the 20 CEIBS alumni who received the Distinguished Alumni Award in 2014, as the school marked its 20th anniversary. This latest recognition is another in their long list of achievements. In receiving this honour, the pair joins influential business leaders from more than 20 industry sectors across 21 countries that have been selected for this first batch of AACSB Influential Leaders.
Liu began Jing Dong in Beijing in 1998, selling electronic products in traditional retail outlets he established in Beijing, Shanghai and Shenyang. Seeing the rapid growth potential of the online business model, he opened the online store JD.com, and in 2005 he shuttered the company’s traditional retail outlets to focus on e-commerce. At a time when China’s retail market was rife with dishonesty and fake goods, JD’s honest and open business practices built confidence in China’s online shoppers and consequently changed their behaviour. Liu also insisted that JD build its own national logistics system to provide good service to the “last mile”. This has also benefited residents of many of China’s rural areas who previously had to travel many miles to the nearest town to buy appliances and other goods that were priced higher than those in big cities. His efforts have made a significant contribution to China’s thriving e-commerce industry. By the end of 2014, in response to Liu’s customer-centred strategies, net revenue of JD.com reached RMB 115 billion. Liu has received numerous national and international awards for his entrepreneurship, business influence, innovation and leadership.
Dong joined Gree Electric in 1990 as an air conditioner salesperson in Anhui and quickly earned a reputation as marketer extraordinaire. Within her first 18 months with the company, her district’s sales had broken USD$ 2.8 million, one-eighth of the company’s annual revenues. She quickly rose through the company ranks and in 2012 she became the company Chairperson. Her innovations and community spirit have earned many awards, including No. 4 on Forbes’ ranking of Asia’s Most Powerful Women (2015), Global Messenger of Sustainable Urban Development by United Nations Development Program (2014), No. 3 in Forbes’ ranking of China’s Best CEOs (2013), the 2012 Kaoru Ishikawa Award in ANQ Congress (Asian Network for Quality), and No. 5 in the FT ranking of top 50 women in world business (2010). Under Dong’s leadership, Gree has invested more than RMB 1 billion since 2011 to build five national recycling centres. She personally contributes time and money for education, disaster relief, and economic development and encourages community work and contributions among Gree employees.
The China Europe International Business School (CEIBS) offers a unique combination of China Depth, Global Breadth, taking advantage of its position as a leading business school in Asia to train responsible leaders. CEIBS’ vision is to become the most respected international business school by linking East and West in teaching, research, and business practice and by promoting China’s social and economic development through high-impact knowledge creation and dissemination. The school’s origins as a joint venture between the European Commission and the Chinese government have allowed CEIBS to develop a unique positioning in offering truly world-class business management education with proven China expertise. After 20 years of phenomenal growth, CEIBS’ impressive alumni base of more than 16,000 executives includes 2,000+ CEOs and top-level decision makers.

CEIBS is a non-profit joint venture established in 1994. Its predecessor, the China-EC Management Institute (CEMI), was launched in Beijing in 1984, offering China’s first MBA programme. CEIBS was the first business school in Mainland China to offer a full-time MBA, an Executive MBA, and a wide array of Executive Education Programmes. It is the only Asian business school to have simultaneously achieved global ranking for all three of these programmes.
Founded in 1916, AACSB is an association of more than 1,450 educational institutions, businesses, and other organizations in 90 countries and territories. AACSB’s mission is to advance quality management education worldwide through accreditation, thought leadership, and value-added services. As the premier accreditation body for institutions offering undergraduate, master’s and doctorate degrees in business and accounting, AACSB offers a wide array of services to the management education industry. AACSB’s global headquarters is located in Tampa, Florida, USA; its Asia Pacific headquarters is located in Singapore; and its Europe, Middle East, and Africa headquarters is located in Amsterdam, the Netherlands.