China Machine Press, October 2004
RMB 25.00

Introduction

In contemporary society, the criterion for business success has gone beyond national boundary. It has become the objective of many Chinese enterprises to be enlisted among top 500 companies in the world. However, almost half of top 500 companies ranked by Fortune in 1981 were kicked out in the 1989 ranking. How to achieve continuous and sustainable success like General Electric and Wal-Mart? To this end, the company needs to have a wonderful combination of vision, innovation and persistence, etc. To respect employees, however, is a point that all visionary companies will concur. With the intensification of war for talents, managers are paying increasing attentions to human resource management and organizational behavior.

People are the DNA of an organization. In fact, all organizational capabilities and strategies can not be built and implemented without people. Nowadays, the meaning of human resource management has extended beyond traditional domains such as recruitment, assignment, development and retention of employees. Managers should think from a higher level and ask the following questions: What is the strategy of the organization? What kind of organizational capabilities are needed? How to align the organizational capabilities with strategy? How to reach a balance between globalization and localization? Organization behavior, on the other hand, abandoned Taylor's mechanical management, and raised the understanding of personnel management to a new level by focusing on individual and group behavior, incentive and delegation, conflicts and negotiation, and so on.

This book aims to help readers grasp the principles and methods of human resource management by learning from best practices and lesson from case studies. Hopefully, they can apply what they learn to solve practical problems in their organization. Peter F. Drucker once said, "The management of an enterprise, in the ultimate sense, is the management of human resources." That is part of the reason why we make this book the first of CEIBS case book series.

Cases included in this book are:

• Emerson Electric ( Suzhou ) Co., Ltd. (A)
• Emerson Electric ( Suzhou ) Co., Ltd. (B)
• WL Gore and Associates ( China ) Co., Ltd.
• Sony ( China ) Ltd.: The Learning Organization
• AsiaEC.com: Delivering E - business in China
• Haworth Asia Pacific and China : Leading Strategic Change
• Philips China : Towards One Philips Program
• Managing Performance at Haier (A)
• Managing Performance at Haier (B)