Entrepreneurship:

802-085-1 Gao Weidong: A Milestone in an Entrepreneur's Life. (Copyright 2002, CEIBS)
804-080-1 Virtual Operation: Zhejiang Tengen Group (Copyright 2004, CEIBS)
804-080-8 Virtual Operation: Zhejiang Tengen Group TN (Copyright 2004, CEIBS)
805-030-1 Wang Wenying and Her Shoe Business (Copyright 2005, CEIBS)
806-007-1 Target Media (Copyright 2005, CEIBS)
806-007-8 Target Media TN (Copyright 2005, CEIBS)
806-028-1 Wingsbook (Copyright 2006, CEIBS/Wharton)
806-028-8 Wingsbook TN (Copyright 2006, CEIBS/Wharton)
806-011-1 Master International Franchising in China: The Case of the Athlete's Foot (A) (Copyright 2005, CEIBS)
806-040-1 Master International Franchising in China: The Case of the Athlete's Foot (B) (Copyright 2006, CEIBS)
806-011-8 Master International Franchising in China: The Case of the Athlete's Foot (A) (B) TN (Copyright 2006, CEIBS)
807-003-1 A Rough Road to Entrepreurial Success (A) (Copyright 2007, CEIBS)
807-004-1 A Rough Road to Entrepreurial Success (B) (Copyright 2007, CEIBS)
807-037-1 Wangyou Media: Entertaining the Youth (Copyright 2007, CEIBS)


Abstracts of Listed Cases