Marketing:

597-014-1 Mary Kay China: Shanghai Market Entry (Copyright 1997, CEIBS)
599-025-1 Shanghai Famous Pops (Copyright 1999, INSEAD/CEIBS)
599-026-1 Tony Roma's in Shanghai (Copyright 1999, INSEAD/CEIBS)
500-021-1 Cyberway Computer Communications Co., Ltd. (Copyright 2000, INSEAD/CEIBS)
502-039-1 BP Fujian Ltd. (A)
502-039-8 BP Fujian Ltd. (A) TN (Copyright 2002, CEIBS)
502-040-1 BP Fujian Ltd. (B)
502-040-8 BP Fujian Ltd. (B) TN (Copyright 2002, CEIBS)
502-041-1 BP Fujian Ltd. (C)
502-041-8 BP Fujian Ltd. (C) TN (Copyright 2002, CEIBS)
503-073-1 Beijing Four-Dimensions-Johnson Security Equipment CO Ltd. (A) (Copyright 2002, CEIBS)
503-073-8 Beijing Four-Dimensions-Johnson Security Equipment CO Ltd. (A) TN (Copyright 2002, CEIBS)
303-069-1 Beijing Four-Dimensions-Johnson Security Equipment Co Ltd. (B) (Copyright 2002, CEIBS)
303-069-8 Beijing Four-Dimensions-Johnson Security Equipment CO Ltd. (B) TN (Copyright 2002, CEIBS)
503-072-1 Great Happiness Cigarette Factory (Copyright 2002, CEIBS)
503-072-8 Great Happiness Cigarette Factory TN (Copyright 2002, CEIBS)
503-130-1 Firestone Tires and Ford Explorers SUV's (A) (Copyright 2003,
CEIBS)
503-130-8 Firestone Tires and Ford Explorers SUV's (A)TN (Copyright 2003,
CEIBS)
503-131-1 Firestone Tires and Ford Explorers SUV's (B) (Copyright 2003,
CEIBS)
503-131-8 Firestone Tires and Ford Explorers SUV's (B) TN (Copyright 2003,
CEIBS)
503-132-1 Shenzhen Novophalt High Technology Co, Ltd (Copyright 2003,
CEIBS)
503-132-8 Shenzhen Novophalt High Technology Co, Ltd TN (Copyright 2003,
CEIBS)
504-043-1 Cosmetic Surgery in China : The Market for Laser Resurfacing (Copyright 2004, CEIBS) 
504-043-8 Cosmetic Surgery in China : The Market for Laser Resurfacing TN (Copyright 2004, CEIBS) 
504-127-1 Mercedes Benz and Wuhan Wild Animal Park (Coypright 2004, CEIBS)
504-127-8 Mercedes Benz and Wuhan Wild Animal Park (Copyright 2006, CEIBS)
505-035-1 Gorden China Co., Ltd. (Copyright 2005, CEIBS)
505-035-8 Gorden China Co., Ltd. TN (Copyright 2005, CEIBS)
505-068-1 China Media Market: The Final Frontier for the Global Media Players (Copyright 2005, CEIBS)
505-107-1 Nao Bai Jin (Copyright 2005, CEIBS)
505-107-8 Nao Bai Jin TN (Copyright 2006, CEIBS)
505-022-1 Shanghai Goldpartner Biotech Company Ltd. (A) (Copyright 2005, CEIBS)
505-022-8 Shanghai Goldpartner Biotech Company Ltd. (A) TN (Copyright 2005, CEIBS)
506-102-1 Shanghai Goldpartner Biotech Company Ltd. (B) (Copyright 2006, CEIBS)
506-102-8 Shanghai Goldpartner Biotech Company Ltd. (B) TN (Copyright 2006, CEIBS)
506-103-1 Shanghai Goldpartner Biotech Company Ltd. (C) (Copyright 2006, CEIBS)
506-103-8 Shanghai Goldpartner Biotech Company Ltd. (C) TN (Copyright 2006, CEIBS)
506-104-1 Shanghai Goldpartner Biotech Company Ltd. (D) (Copyright 2006, CEIBS)
506-104-8 Shanghai Goldpartner Biotech Company Ltd. (D) TN (Copyright 2006, CEIBS)
506-101-1 One Small Business in Shanghai (A) (Copyright 2006, CEIBS)
506-101-8 One Small Business in Shanghai TN (Copyright 2006, CEIBS)
506-164-1 Big Account Management of Dell China (Copyright 2006, CEIBS)
506-165-1 Changhong Battery: A New Venture for the TV Giant in China (A) (Copyright 2006, CEIBS)
506-183-1 Baby-first Child Car Seats: From Export to Domestic Sales (Copyright 2006, CEIBS)
506-183-8 Baby-first Child Car Seats: From Export to Domestic Sales TN (Copyright 2006, CEIBS)
506-234-1 Winning the China Vitamin War by Building a Strong Brand (Copyright 2006, CEIBS)
506-234-8 Winning the China Vitamin War by Building a Strong Brand TN(Copyright 2006, CEIBS)
506-237-1 A Decade of Adventure of Dell in China (Copyright 2006, CEIBS)
506-236-1 Bright Dairy & Food Co., Ltd: Trouble for the Safety of Milk Production (Copyright 2006, CEIBS)
507-030-1 New Service Development of Guiyang Commercial Bank (Copyright 2007, CEIBS)
507-030-8 New Service Development of Guiyang Commercial Bank TN (Copyright 2007, CEIBS)
507-116-1 Samsung: Leveraging the Brand from B2C To B2B (Copyright 2007, CEIBS)
507-114-1 Siemens: Branding for Cross-Selling Initiatives (Copyright 2007, CEIBS)
507-117-1 Tata Steel: Branding Steel Based on Customer Focus (Copyright 2007, CEIBS)
507-121-1 Lanxess: Brand Communication of a Spin-off (Copyright 2007, CEIBS)
507-119-1 IBM: Successful Turnaround Through Brand Communications (Copyright 2007, CEIBS)
507-118-1 Fedex: From a House of Brands to a Branded House (Copyright 2007, CEIBS)
507-122-1 Schott Ceran In Branding (Copyright 2007, CEIBS)
507-115-1 Lenovo: Bridging East and West to Build a Global Brand (Copyright 2007, CEIBS)

Abstracts of Listed Cases