Newly Released Cases:

307-395-1 Changyu: Ready to Go Global? (Copyright 2007, CEIBS)
207-021-1 Danone And Wahaha: China-Style Divorce (A) (Copyright 2007, CEIBS)
207-022-1 Danone And Wahaha: China-Style Divorce (B) (Copyright 2007, CEIBS)
507-116-1 Samsung: Leveraging the Brand from B2C To B2B (Copyright 2007, CEIBS)
507-114-1 Siemens: Branding for Cross-Selling Initiatives (Copyright 2007, CEIBS)
507-117-1 Tata Steel: Branding Steel Based on Customer Focus (Copyright 2007, CEIBS)
507-121-1 Lanxess: Brand Communication of a Spin-off (Copyright 2007, CEIBS)
507-119-1 IBM: Successful Turnaround Through Brand Communications (Copyright 2007, CEIBS)
507-118-1 Fedex: From a House of Brands to a Branded House (Copyright 2007, CEIBS)
507-122-1 Schott Ceran In Branding (Copyright 2007, CEIBS)
507-115-1 Lenovo: Bridging East and West to Build a Global Brand (Copyright 2007, CEIBS)
307-393-1 WWRC Shanghai: The Threat to the Middleman (Copyright 2007, CEIBS)
307-391-1 The Mobile Phone Handset Industry in China (2007): Competing in the World's Largest Mobile Phone Market (Copyright 2007, CEIBS)

Abstracts of Listed Cases