Programme Overview	Programme Objective	Partners	Who Should Attend	Programme Benefits
Modules	Learning Environment	Evaluation/Certificate	Faculty Team	Language
Date/Venue	Admissions	Fees	Cancellations	Contact Information

Message from President of China Europe International Business School

Message from President of Frankfurt School of Finance & Management

Programme Overview

The further economic reform and opening-up, as well as the more frequent involvement of Chinese enterprises in international competition, raise a great demand on high-quality professionals in China. They are supposed to be equipped with profound knowledge about the rationale of contemporary market economy, corporate governance, as well as the sophisticated skills of international management and cross-cultural communications, which are fundamentals for an enterprise to run successfully in the current business environment at home and abroad.

The increasing of economic cooperation between China and Europe urges Chinese management professionals to obtain further knowledge about the business practice and values in European countries. A lack of mutual communications in business and culture causes Chinese managers to have little knowledge about their European counterparts. They also find it difficult to acquire the knowledge about the European business practices and values via some effective ways.

In its “Paper of strategies towards China, 2002-2006”, the EU lays great emphasis on facilitating the economic reform of China. Activities thus carried out in HR development, training and education will be of great significance to the growth of economy and promotion of social reform in China. Under these circumstances, the EU signed an agreement with Chinese government to sponsor a brand-new “Europe-China Business Management Training Project” in China, transferring the best practice and managerial experience of European enterprises to Chinese management professionals. The project will strengthen China’s human resources capabilities of dealing with the economic reform and challenges in globalization, and further promote the world leading business partnership between the EU and China. As an essential component of this project, The “EU-China Business Development Certificate Programme” is specially designed for the disadvantaged regions in China.

Programme Objective

The EU-China Business Development Certificate Programme is to provide the participants with the strategic thinking models, systematic framework of theories, as well as various practical management tools, so that they may have a deeper understanding about the business management practices from both the theoretical and operational level. After the programme learning, the participants are supposed to be able to deal with the complicated business environment and management challenges in a more confident way with their improved abilities of management and decision-making. The six-module programme will enable the participant to:

• work out effective strategies for the development of company business
• allocate resources properly, and establish holistic business plan, process and rules for the company based on an in-depth understanding about all functions
• perceive the relationship between process and strategic target, and fit the business process with the growth and profit targets of the company
• understand thoroughly the mechanism of organizational operation and staff incentive mechanism, be highly competent in implementing various strategies effectively
• learn together with excellent executives from different industries, discuss and share their management experience and best practice for running a company.

Partners

CEIBS
The China Europe International Business School (CEIBS) is a non-profit joint venture established in 1994 under an agreement between the Chinese government and the European Commission. CEIBS is the first business school in mainland China to offer a full-time MBA, an Executive MBA, and a wide array of executive education programme. The school’s reputation for excellence has made it the executive education learning partner of choice by a wide variety of leading multinationals and Chinese companies. CEIBS is the only one world leading business school in Asia which is ranked among the world’s top 20 for its three major programmes.

Frankfurt School of Finance & Management
Frankfurt School of Finance & Management (www.frankfurt-school.de) is a leading private business school based in Frankfurt am Main, with over 86 regional education centres spread across Germany and several joint ventures abroad, among which Shanghai International Banking and Finance Institute (SIBFI) is one of China’s leading bank training and advisory institute and stands for high-quality and world-class financial trainings. Frankfurt School of Finance & Management has secured a firm place among Germany’s top business schools and is ranked No.6 of the 25 best Business Schools in Germany and number one in Frankfurt/Main by Karriere on May 2007

Who Should Attend

Target group of the programme are young and middle-aged Chinese managers with “high potentials” from the state-owned or private enterprises in the underdeveloped regions of China, who have had at least 3 years' management experience, and are willing to shoulder the responsibilities in the process of economic reform, business globalization, as well as economic integration. Admission is strictly selective and based on professional achievement and organizational responsibility. A bachelor’s degree is required.

Programme Benefits

At the end of the programme, participants will:

• Have a comprehensive understanding of financial management, human resources, marketing, and formulation and implementation of strategies
• Have acquired advanced and practical management tools, formed their own management theoretical frameworks and mastered effective, strategic models
• Have gained a deeper understanding of the particular role of general managers, and have learned how to establish constructive work relationship with supervisors, subordinates, team members and external stakeholders
• Have further enhanced those skills which are essential for general managers: decision-making, coaching and communication skills

Modules

The programme has been structured into six modules:

• Module 1: Financial Reporting & Managerial Accounting
  Managerial accounting helps management to use cost information of a company for managerial decision making, internal planning and control, and performance evaluation purposes. It determines how management perceive the firm, and what resources are available to accomplish the firm’s objectives. An appreciation of the role of Managerial accounting in our economic system, and insights into how such information is used by decision makers of the firm, are essential to your success as a professional manager. The module covers:
  - cost terms
  - job costing, activity-based costing (ABC)
  - cost allocation
  - cost-volume-profit (CVP) analysis
  - hypothesis and sensitivity analysis
  - cost information processing and decision making
  - pricing and budgeting
  
  
• Module 2: Business Finance & Funding
  This module is to provide participants with a survey of the basic principles of financial management and efficient funding, and enable them to acquire the core skills of business finance. A combination of necessary theories with real business cases will help sharpen the skills of executives. With the cases study, participants will obtain profound knowledge about the finance and funding instruments, and strengthen their practical managerial capabilities. This module covers:
  - management of strategic planning
  - market study
  - feasibility study
  - financial planning
  - establishment and selection of business plan, including investment, cash flow, capital financing (internal and external)
  - time value of money, net present value, risk and return
  - CAPM, option pricing, capital structure theories
  
  
• Module 3: Organizational Behavior & HR Management
  This module is designed to enhance the forecasting, guiding and behavior controlling power of executives so as to meet the expected organizational targets, and improve the performance and satisfaction of staff. Participants will learn to understand the characteristics and rules at different levels of an organization, such as the individual, team and company. They will learn to mobilize the others to be active and creative with some effective organizational and managerial methods. Their managerial competence will thus be enhanced. A discussion on how to sharpen one company’s competitive edge via HR management will also be carried out. This module covers:
  - organization at different levels: the characteristics and rules of individual, team, and organizational behavior
  - leadership, changes and culture, reflections on performance management
  - HR management system in the internal and external corporate environment
  
  
• Module 4: Marketing & Sales Management
  Marketing refers to a series of management behavior to facilitate the value exchange made between certain company and its customer. To create value for customers remains the core of marketing activities, and the company will obtain profits in return. Therefore, marketing should not be regarded as the business only for marketing department, but for all functions and staff. This module will cover the complete procedures of marketing management with the customer oriented conception. It consists of:
  - nature of marketing
  - strategic decisions (selection of target market & product positioning)
  - tactic decisions (product, communication, channels and pricing)
  - customer management
  
  
• Module 5: Corporate Entrepreneurship
  As a manager, you need to understand the key principles and processes that enable the entrepreneurial mindset to flourish within your own organization, and how to build and entrepreneurial environment.  This program will show you how to think like entrepreneurs; to learn the requirements within an organization to support entrepreneurial behavior; and how to gain financial support and compete more effectively for corporate resources.
  - Entrepreneurial behaviors and mindset, and the entrepreneurial process
  - Managing risk propositions
  - Developing multifaceted opportunities
  - Creating a fit between the corporate strategy and your venture
  
  
• Module 6: Strategic & Operations Management
  Participants will get familiar with the knowledge and skills of strategic management essential to the modern executives, and understand the roles and duties they should take. The executives need to master a series of analytic tools and form a holistic idea about the strategies. The module covers:
  - an in-depth analysis of overall context, industry structure and competitors
  - analytic skills of strategy making at different organizational level (especially the business competition strategy and corporate strategy)
  - choosing the right path of development
  - how to implement the development strategies in an effective way
  - cultivation of sustainable leadership

Learning Environment

Case Method The case method developed by HBS has been long recognized as an incredibly powerful business education tool. The participants will engage in an interactive learning process that replicates executive decision making in actual business situations. Incorporating both written and “live” case studies that offer multiple levels of learning, the programme compels executives to identify relevant issues and to apply practical business lessons to their own situations and companies.

Dynamic Interaction All programme activities are structured to foster formal and informal interchange among high-level peers from different backgrounds, companies, and industries, as well as with the faculty members from the collaborating business schools. Classroom discussions, case studies, team projects, and study groups promote the exchange of ideas and experiences; stimulate fresh thinking; and encourage different points of view. This shared learning creates a unique opportunity for you to reexamine and reformulate your goals and strategies, both professionally and personally.
 

Evaluation/Certificate

Participants who have successfully completed all the 6 modules and passed the exams will be conferred the “EU-China Business Development Certificate” jointly signed by China Europe International Business School and Frankfurt School of Finance & Management. Please note that attendance at all six modules is mandatory for successful completion of this programme. The company where the participant comes from is expected to give full support and lessen the participant’s workload when necessary so as to guarantee the smooth completion of the programme learning. We will not accept applications for a single module for the sake of programme quality and integrity of knowledge structure.

Faculty Team

Terence Tsai, Programme Director
Associate Professor of Management, CEIBS

Han Jian
Assistant Professor of Management, CEIBS

Wolf-Bernhard KERSTEN
Associate Professor of International Economics and Politics, University of Hamburg

Wang Yanming
Associate Professor of Accountancy, Shanghai University of Finance & Economics

Wang Zhongming
Executive Vice Dean of the School of Management, Zhejiang University
Director of HR & Strategic Development Research Center

Language

Partly Chinese, and partly English with sequential Chinese interpretation

Date/Venue
Hefei, Anhui Province

Kunming, Yunnan Province

Harbin, Heilongjiang Province
Dates TBD

Admissions

• Fill out and submit the application form
  
• Qualification evaluation
  
• Eligible candidates will receive admission notices

Fees

As per the regulation of BMT project, each participant only needs to pay part of the tuition fee (TBC), while all other expenses will be covered by the project counterpart funds. Payment is required to be paid up within 15 working days of the start of the programme.

Cancellations

If a confirmed booking is cancelled within 15 working days of the start of the programme, or if the applicant fails to attend the programme, a cancellation fee equaling to 20 percent of the total programme fee will be charged. When a request to substitute participant(s) for the same programme is made less than 15 working days before the start of the programme, the seat(s) will not be guaranteed.

Contact Information

Ms. Anne Feng
Tel:86-21-2890 5184
Fax:86-21-2890 5183
E-mail: fanne@ceibs.edu
Website: http://www.ceibs.edu/bmt/programme

* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details.