9:00 - 9:05

Congratulatory Letter from Prof. Wan Gang
Minister of Science and Technology of PRC

9:05 - 9:10

Welcome Address
Prof. Zhu Xiaoming

President of CEIBS

Session 1:  Development of China’s Automotive Industry in a Macroeconomic Context

China’s economy is roaring ahead and gives no indication of slowing down. Consumption is growing even faster, and will become the main driver of China’s further economic growth. The car industry is riding the wave, but is concerned about a possible slow-down. In addition, the Chinese government takes a keen interest in the development of the car industry, and its policy measures are having a direct impact on the industry. This session will deal with the macroeconomic development and the policy background against which the Chinese automotive market is developing.

9:10 - 9:30

Special Advisor & Professor of Chinese Academy of Social Sciences

9:30 - 9:50

Development of China’ Proprietary Brands
Mr. Chen Qingtai

Research Fellow of the Development Research Centre of the State Council of PRC 

9:50 - 10:10

Growing Together, Winning Together
Dr. Winfried Vahland

Executive Vice President of Volkswagen Group; President & CEO of Volkswagen Group China

10:30 - 10:50

Coffee Break

Session 2:  Cooperation & Competition 

Foreign companies no longer can look at China as ‘just another market’. The size of the market and the emerging strength of their domestic competitors require a more sophisticated approach, often at the global level. On the other hand, Chinese car producers equally need to work together with their global competitors, both inside and outside China. This session will provide a top level perspective on the dynamics of industry cooperation in China.

10:50 - 11:10

Cooperation and Competition in China - The Car Sector
Mr. Christian Streiff

CEO of PSA Peugeot-Citroën

11:10 - 11:30

Cooperation and Competition in China - The Commercial Vehicle Sector
Mr. Paolo Monferino

 
CEO of Iveco S.p.A.
 

11:30 - 11:50

Chairman of Lifan Holding Co., Ltd

11:50 - 12:10

Q&A (Moderator)
Prof. Pedro Nueno

Executive President of CEIBS

12:10 - 13:10

Lunch （Student Center）

Session 3:  Safety: an Emerging Concern

13:10 - 13:30

Safety - The Global View (to be confirmed)
Mr.Robert Klein

Asia Regional Programme Director, Global Road Safety Partnership(GRSP)

13:30 - 13:50

Safety - The EU Experience
Mr.Petr Duchon

Member of the European Parliament

13:50 - 14:10

Current Status on China’s Road Safety & its Solution
Mr. Chen Jie

Director of Road Transportation Safety Association of China

14:10 - 14:30

Q&A (Moderator) 
Mr. Ivan Hodac

Secretary General of ACEA
 

14:30 - 14:50

Coffee break

Session 4:  Component Manufacturers

Components remain the weakest link in the value chain, but a competitive component sector will be a key element in the successful development of China’s automotive industry. Senior industry executives will give their views on the trends in component production in China and the integration of China in the global supply chain.

14:50 - 15:10

Challenges for Foreign Component Manufacturers in China
Mr. Kenneth Yu

Managing Director, China Region and 3M

15:10 - 15:30

China in the Global Supply Chain
Mr. Pierre E. Cohade

15:30 - 15:50

Building a Globally Competitive Chinese Supplier
Mr. Li Jindian

ChinaChairman of SG Automotive Group Co., Ltd.

15:50 - 16:10

Q&A (Moderator) 
Mr. Jan Borgonjon

President of InterChina Consulting
 

Session 5:  Commercial Vehicle Sector

China’s commercial vehicle sector keeps on growing and remains a very important part of the auto sector. While China has started exporting commercial vehicles, it has to overcome both technological and industrial challenges in response to the increasing demands on emission control and energy conservation. At the same time, although international cooperation is still relatively limited, it is bound to increase in the future. This session provides insights from both western and Chinese executives on where the commercial vehicle segment is going in China.

16:10 - 16:30

Development of China’s Commercial Vehicle Sector in a Competitive International Context
Mr. Xu Changming

Director of the Information Resources Department of the State Information Centre, PRC

16:30 - 16:50

General Manager of Scania Sales (China) Co.,Ltd

16:50 - 17:10

18:00 - 20:00

Welcome Dinner at Pudong Shangri-La

China’s market is developing its own dynamics, with a large, fast growing and sophisticated high-end segment, and even faster growing, highly competitive and highly dynamic lower and medium segments. New consumers enter the market every year, and brand loyalty is limited. What challenges does this pose for both product and brand development?

9:00 - 9:20

9:20 - 9:40

Regional Director of TNS Automotive, North Asia-Greater China and Korea
 

9:40 - 10:00

Brand Building in China’s Automotive Market
Mr. Keith A. Davey

Vice President of Ford Motor (China) Ltd.

10:00 - 10:20

Q&A (Moderator) 
Prof. Waldemar A. Pfoertsch

Associate Professor of Management of CEIBS
 

10:20 - 10:40

Coffee Break

Session 7:  Future Trends

China’s car sector will undergo the influence of the global automotive industry, but might also go its own way and possibly leapfrog in certain aspects. This session will look at some key emerging trends both at global level and in China.

10:40 - 11:00

Thoughts on the Development Model of Energy-saving Car and New Energy Car
Prof. Yu Zhuoping

President of Auto College, Tongji University 

11:00 - 11:20

Characteristics of China's Consistently Fast Growing Auto Industry
Mr. Shen Ningwu

Executive Deputy Secretary General of China Association of Automobile Manufactures

11:20 - 11:40

Closing Keynote Speech 
Mr. Chen Jianguo

Deputy Inspector of the Industrial Department of the National Development and Reform Commission of PRC

11:40 - 12:00

Closing Address 
Prof. Pedro Nueno

Executive President of CEIBS 

12:00 - 13:00

Lunch

CEIBS Student Centre