• Faculty & Research

    Knowledge creation on China, from proven China experts.

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  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Faculty Profiles

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Arnold, David

Visiting Professor, CEIBS; Adjunct Professor of Marketing, London Business School

  • DBA, Harvard Business School, U.S.A. 
  • Professor Arnold studied for a BA at University College London and gained his MPhil at Royal Holloway College, with both degrees focusing on English Literature. He graduated with distinction with an MBA in Marketing at City University London and was awarded his DBA from Harvard Business School, where he was the Stanley Roth Foundation Fellow. During a highly successful career he has received many awards and distinctions, including the Academy of International Business Case Competition, the DuPont Foundation Fellowship for International Research, a Fellow at the American Marketing Association Doctoral Consortium at Wharton School, and more recently numerous teaching awards at schools including LBS.  His areas of expertise are international marketing, branding, market analysis, strategy formulation and global account management.
     
  • Professor Arnold was previously Professor of Marketing at Harvard Business School, where he ran the International Marketing course and was head of the core marketing course. In addition to his work at the London Business School he is currently teaching at IESE in Barcelona and Madrid, at The University of Rochester/Bern, and at Ashridge Management College. He teaches on the Sloan and Executive MBA Programmes and several popular Executive Education Courses at the London Business School.
  • Professor Arnold has written extensively on issues in marketing, branding, market analysis and strategy. His research and insights appear in leading journals including Harvard Business ReviewJournal of International Business Studies, Sloan Management ReviewCalifornia Management Review and the Marketing Science Institute Paper Series. In addition, he has produced many Harvard Business School Case Studies on a range of organisations around the world including Zara, Hewlett-Packard, MasterCard International and Procter & Gamble. He wrote the popular books The Mirage of Global Markets and The Handbook of Brand Management, which has been published in ten languages. 

 

  • As well as enjoying a successful academic and consultancy career, Professor Arnold previously worked in the UK central government, international publishing, and advertising. As a consultant, he works closely with several corporate clients including Henkel, Standard Life, SEB, IBM, McDonald's and Volvo. 

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