Some 70  club members and alumni attend the lecture named “Whether the property price is going down?” organized by CEIBS Alumni Finance and Investment Club as its first event at CEIBS Lujiazui International Finance Research Center.

After a short welcome speech by the Vice secretary-general, Mr. Liu Weizhi, Mr. Sun Yigong, the speaker, presents a key note speech about property marketing in China through the analysis of the definition of property market, difference powers to influence the market, opportunities in this environment and the trend of Shanghai property market in one or two years. He makes it clear that the most important force to affect the market is market itself, such as income, population and land space instead of the control policy. The market is reasonable to adjust itself according to the lever between supply and demand. He also mentions that the property market is moving to a multi-channel development era of which the compressed financial policy and the cash shortage of property developer bring the new opportunities of REIT and offer sound evolution of none-residence property. Finally, he anticipates the price of Shanghai property for the next 1 or two years.” It is no doubt that in year 2008, the price of Shanghai property will still increase 10%-15%”.he said.

As the board chairman of Shanghai Tongce Property Conculting Company, Mr. Sun Yigong has abundant experience in developing, investing and marketing of hundreds of domestic property projects.