Some 30 club members and alumni gather at Shile club, along with the members of Taiwan Alumni Association of Jiaotong and Fudan University, to attend the key note speech relating to contemporary art appreciation and art investment organized by CEIBS Alumni Contemporary art club.

The secretary-general, Mr. Huang Ruifang welcomes the attendance of all audience and plays a video record about the blasting art of a reputable Chinese artist, Cai Guoqiang to reveal the exclusive and innovative idea of contemporary art. Where after, Mr. Huang Ruifang introduces the appreciation measure of contemporary art, the expectable cooperation between business and art association, and the sound return of art investment in detail. Based on the good connection between global companies and renowned art organizations and the booming of Chinese contemporary art, How to improve the brand value of Chinese enterprises by collaborating with art association will be a popular and thinkable question.