At the night of 24th Aug 2007, Some 300 alumni and students came back to CEIBS Shanghai campus to attend the yearly "CEIBS Alumni management forum" organized by CEIBS alumni entrepreneur club and marketing club. Under the topic of this forum - "How Cirque Du Soleil Build up Global Premier Entertainment Brand", CEIBS alumni entrepreneur club is pleasure to invite the senior marketing manager of Cirque Du Soleil and of the company which introduces the Cirque Du Soleil into China to join this event. Along with the professor of CEIBS, alumni and students, they share their experience in developing Cirque Du Soleil in these 20 years. President Zhu Xiao Ming offers a welcome presentation in the beginning and emphasizes that CEIBS alumni management forum is been formed in order to invite elites from different industries to bring brainstorm and share successful experience to alumni and students. Mr. Kwaku, professor of Marketing and Innovation Management attend the event and holds the panel discussion.
Cirque Du Soleil might not be a popular name for Chinese audience until "Blue Ocean Strategy", the reputable innovative management book brings this globally-top brand to Chinese in these years. In June this year, Cirque Du Soleil starts its 70 series performances in China mainland so that offer such an attractive opportunity for Chinese audience to enjoy this brilliant and stunning show.
The alumni management forum in Friday consists of two parts of which at first, the marketing director of Cirque Du Solei in the area of Asia and Pacific Ocean, Mr. Milan is been invited to bring a subject-presentation named "An artistic innovation, a show business phenomenon, a business model". By using about one whole hour, Mr. Milan shares the story from the initiative of Cirque Du Solei to its global development, from art innovation to human resource strategy, to business model to art breakthrough. Professor Kwaku holds the panel discussion afterward with the forum guest, Mr. Shen Jia, the director of CEIBS Entrepreneur club, Mr. Milan, Mr. Hua Tian Shan, the vice-director and general manager of theme star which brings Cirque Du Solei to China and Miss Yang Hui Xian, the CEO in China area of theme star. Along with the guests, the audiences put their interest in innovative management, entrepreneur experience of Cirque Du Solei, local operation and internationalization. Professor Kwaku, through his professional academic angel, analyzes how Cirque Du Solei wins in competitive entertainment industry and establishes its unique brand image.
Great appreciation is offered to each and every participant, especially for council member of CEIBS alumni entrepreneur club and Professor Kwaku.
