On April 17th 2004, over 120 CEIBS alumni from Zhejiang, Shanghai, Beijing and the Alumni Entrepreneur Club participated in the launching ceremony of the Zhejiang Alumni Chapter in Hengdian, the so-called "Chinese Hollywood".
 
After Prof. Zhang Guohua, the Vice President of CEIBS, announced the establishment of the Zhejiang Chapter of CEIBS Alumni Association, EMBA 02 alumnus as well as the head of Zhejiang alumni chapter Mr. Zhang Tianfu, made a welcome speech on behalf of the council committee. In the meanwhile, he introduced the core members of the chapter committee to the audience in a very unique way. After that, all participants enjoyed an unforgettable party hand in hand with local actors and actresses.
 
This launching ceremony was hold under the chance of "CEIBS 10th Anniversary Celebration - Zhejiang Trip" .It provided a good and reliable platform for all alumni from Zhejiang, Shanghai and other places to meet and share information, experiences and insights with each others.