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New Retail is Here

Volume 3, 2017

A lot has happened since Alibaba’s Jack Ma coined the term New Retail in a letter to shareholders last October. He predicted then that e-commerce – which once evoked an image of forward looking vitality – would be passé, merely the traditional way of doing business, the norm. It would be dethroned, he said, by the integration of online, offline, logistics and data across a single value chain – New Retail. In today’s China, the integration of these elements to provide seamless and speedy delivery of goods and services is expected. Those who cannot deliver cannot compete.

In this Cover Story we look at how New Retail has transformed the way marketers engage consumers, how it’s helping new brands make their mark, and how it’s transforming the luxury industry. Read on for more in:-

-  Marketing in the New Retail Age
-  inWe Tea: Building a New Chinese Brand
-  Hema Fresh: A Case Study in New Retail
-  Rule #1: Hang Onto Your Users! Advice from Fresh Fresh's Shen Bin
-  Jason Jiang: Corporate Marketing Strategy in the New Consumption Era
-  Retails’ Luxurious Side.